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Work Background
University Lecturer & Academic Copywriter, Ghostwriter & Author
Freelance, self-employedUniversity Lecturer & Academic Copywriter, Ghostwriter & Author
Jan. 2022Specialization: Digital Marketing, Social Media, Content Marketing & Storytelling, Artificial Intelligence, Business Planning & Consulting.
Consultant & Marketing Expert
HK Services | Self-EmployedConsultant & Marketing Expert
Jan. 2019Focus Expertise: Marketing Strategy including Branding & Positioning, Business Development & Internationalization, Copywriting & Localization, Coaching. Sales & Marketing Consulting: Localization, Copywriting, Paid Ads, Marketing Strategy, Project Management, Market Research & Market Entry Strategy, International Brand Representation. Fashion Marketing & Events: Consulting, Styling, Art Direction, Show Production, Event Management, PR, Influencer Management. Fast fashion, RTW, Couture. Business Development & Entrepreneurship: Co-Founder of Equestrian International (a Marketing, distribution & fulfillment agency for equestrian sports and manufacturer of organic feed & equipment; 2018); Founder of 4Hooves GmbH (curated marketplace for everything equestrian; 2016); Founder of Flashy Fox LLC (USA, 2023). Coaching & Mentoring: international businesses, brands and founders; mentoring university students. Sector - excerpt: Media, IT, FMCG, Fashion, Home & Lifestyle, Art & Design, Finance, Automotive, Equestrian Sports, Travel & Hospitality, Academia. Design, Finance, Automotive, Equestrian Sports, Travel & Hospitality, Academia.
Key Account Manager
adamicus GmbHKey Account Manager
May. 2013 - Sep. 2016Munich Area, GermanyKey Account Manager Tommy Hilfiger, KaDeWe, Basler Fashion: Online Marketing Activites; Branding; Consulting & Stragic Planning; Project Management; Teamlead; Planning & Controlling E-Marketing Activities; Channel: Email - Marketing, Affiliate Marketing, SEO, SEM; Business Development.
Account Manager
POPSUGARAccount Manager
Feb. 2012 - Apr. 2013London, United KingdomAccount Management and Online Marketing - UK, Germany and France
Market Research Analyst
MintelMarket Research Analyst
Sep. 2009 - Sep. 2011London, United KingdomConsumer goods markets in Switzerland, Germany, Belgium and Austria.
Consultant & Marketing Expert
Self-employed | ConsultantConsultant & Marketing Expert
Jan. 2009Focus Expertise: Marketing Strategy including Branding & Positioning, Business Development & Internationalization, Copywriting & Localization, Coaching. Sales & Marketing Consulting: Localization, Copywriting, Paid Ads, Marketing Strategy, Project Management, Market Research & Market Entry Strategy, International Brand Representation. Fashion Marketing & Events: Consulting, Styling, Art Direction, Show Production, Event Management, PR, Influencer Management. Fast fashion, RTW, Couture. Business Development & Entrepreneurship: Co-Founder of Equestrian International (a Marketing, distribution & fulfillment agency for equestrian sports and manufacturer of organic feed & equipment; 2018); Founder of 4Hooves GmbH (curated marketplace for everything equestrian; 2016); Founder of Flashy Fox LLC (USA, 2023). Coaching & Mentoring: international businesses, brands and founders; mentoring university students. Customer portfolio - excerpt: Twitter, Google & YouTube, Facebook, 3M, Nike, Audi, Dow Jones, Caterpillar, Lenovo, Microsoft, BMW, adidas, D&D London Group, University of the Arts London, Royal College of Art, Lionbridge, Transperfect. Sector - excerpt: Media, IT, FMCG, Fashion, Home & Lifestyle, Art & Design, Finance, Automotive, Equestrian Sports, Travel & Hospitality, Academia.
Marketing Communications Specialist - Events
Belden Inc.Marketing Communications Specialist - Events
Jan. 2008 - Sep. 2009Schalksmühle, Germany(Once Lumberg) Marketing communications specialist: event organisation, competitor analysis, market analysis, country analysis, customer satisfaction analysis, promotions, sales support, visualization of sales areas, internal communication, assisting head of department.
Apprentice - Industrial Clerk
Lumberg Holding GmbH & Co. KGApprentice - Industrial Clerk
Aug. 2005 - Jan. 2008Schalksmühle, GermanyApprenticeship to become an industrial clerk: rotation through different departments including Accounts & Controlling, Buying, Human Resources & Legal, Sales & Marketing, Dispatch & Storage, Production Management & Control; main focus on Marketing department due to own preference.
Sales & Customer Advisor
SinnLeffers GmbHSales & Customer Advisor
Jul. 2002 - Mar. 2005Lüdenscheid, GermanySales and customer advisor: sales and customer assistant, visual merchandising of clothing and accessories, personal shopping. Departments: Women’s wear, Men’s wear, Lingerie, Home ware, Swim wear, Children’s wear, Accessories.

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