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Work Background
MichelinPartnership Manager, N.A. - B2C 4-Wheel
Jan. 2025
MichelinPartnership + Influencer Manager - B2C 4-Wheel
Dec. 2021Remote
MOVA International (MOVA Globes)Ecommerce + Marketing Manager
Jan. 2021 - Nov. 2021Remote• Conducted extensive research and crafted a refined target audience strategy, surpassing year-to-date sales goals by an outstanding 142%
• Directed a high-performing team in implementing both organic and paid strategies, effectively driving website traffic and maximizing overall impact • Spearheaded the rebranding and execution of cross-channel creative projects, leading to a remarkable 55% increase in overall engagement
MOVA International (MOVA Globes)Marketing Consultant
Nov. 2020 - Jan. 2021
CalifleurFounder / Art Director
Oct. 2016 - Oct. 2020San Diego, CaliforniaEstablished a small business that maintains a unique and consistent brand identity through the development and implementation of an integrated marketing plan. Key Accomplishments: • Increased customer retention with marketing campaigns that maintain the authenticity of the brand.
• Created marketing materials that are applicable for the company website, promotional merchandise, and across all social media platforms. • Implemented an innovative social media campaign resulting in a 27% sales growth within seven months of inception.
Beverly Hills PorscheMarketing Manager
Sep. 2015 - Oct. 2016Los Angeles, CaliforniaDeveloped, implemented, and executed strategic marketing and sales plans for luxury car campaigns. Successfully managed and maintained a $1.5M budget. Managed a team of five: a marketing assistant and internet sales managers. Also, external agency and vendor partners.
Key Accomplishments: • Designed marketing plan which resulted in the number one sales position by volume out of 200 nationwide dealerships for 10 out of 12 consecutive months.
• Increased digital co-op fund utilization from 10% to 74% within the first five months of employment, reaching 100% by 2016.
• Executed large budget launch events and facilitated Branding and Technical
Porsche of San DiegoMarketing Manager
Feb. 2013 - Sep. 2015San Diego, CaliforniaAnalyzed marketing data, developed innovative marketing campaigns, and managed groundbreaking initiatives. Managed an internal team of three and external agency and vendor partners.
Key Accomplishments: • Earned the ultimate Porsche Dealer marketing honor out of 200 dealerships and the website was used as the model example for utilization by the Gary Stock Company.
• Implemented cutting edge No Lead Left Behind initiative after efficiently monitoring and streamlining the collective sales process.
• Budgeted and executed new vehicle launch events and drive events.
Symbolic Motor Car CompanyDigital Marketing Manager
Aug. 2012 - Jan. 2013La Jolla, CaliforniaEnsured brand consistency across three franchises; Bentley, Lamborghini, and Rolls-Royce Motor Cars by directing all marketing and advertising initiatives. Key Accomplishments:
• Enhanced website content, product copy, and marketing materials for all forms of digital marketing to improve consistency and brand recognition.
• Organized and oversaw the execution of local vehicle events to stimulate brand awareness.
InitiativeAssistant Media Planner
Jan. 2011 - Aug. 2011San Diego, CaliforniaAssisted in performing preliminary media research, analyzed various mediums to determine the most effective form of advertising, and prepared detailed documents for management and clients. Key Accomplishments: • Tracked competitive advertising for multiple clients, including Vizio, Petco, and Cox Communications.
• Compiled, analyzed, and assembled key demographic information for Vizio.
LambesisAccount Services Intern
Jan. 2010 - May. 2010Greater San Diego AreaHighlights
• Compiled competitive reports for DASANI (Coca-Cola Brands), Grand Marnier (LVMH) & Sprite Green (Coca-Cola Brands)
• Assisted digital in proofing iPhone application
• Assisted in proofing websites prior to going live
Mercedes Benz of San DiegoClient Care Representative
Sep. 2006 - Feb. 2008Greater San Diego AreaHighlights
• Increased customer traffic to increase sales.
• Maintained internet marketing through MBSD.com and ebay.com. Certifications
• Star Certified with Mercedes-Benz Education.
• Smart Car Certified with Smart Car USA.
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