Requests
6
Personal Pitch
Professional writing services based on experiences as a bylined business journalist, content marketer and ghost writer.
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Work Background
Purdue University Center for Regional DevelopmentDigital Marketing Specialist
Dec. 2021United States
Wisconsin Center for Business IntelligenceDigital Marketing Specialist
Feb. 2016United States
Strategic Communications, LLCStrategic marketing communication consultant/content marketer
Oct. 2008Greater Minneapolis-St. Paul AreaWith more than 30 years of experience in helping healthcare organizations and individuals maximize their communication strategies, Strategic Communications, LLC, takes a strategic approach to communication assessment and planning. Our focus is on what makes the most sense for the organization—not on what everybody else is doing. Traditional and even social media are not always the answer to your communication challenges. We’ll help you determine what is. We specialize in content related to human resource management, employee relations, business management, marketing and digital marketing, primarily for B2B audiences. (Strategic Communications is certified as a Woman-Owned Business Enterprise (WBE) through the Wisconsin Department of Administration).
University of Wisconsin-Eau ClaireLecturer
Sep. 2002 - May. 2021Eau Claire, Wisconsin, United StatesCourses on a variety of communication, marketing and business-related topics including consumer behavior, marketing research, business presentations and PR management for both undergraduate and graduate-level students, in live and online formats.
Mayo Clinic Health System in Eau ClaireDirector, Corporate Communications
Apr. 1997 - Nov. 2007Managed internal and external communications to achieve the strategic branding, marketing, and communication objectives of the organization. Chaired the marketing, customer development and retention and environmental scanning committees.
American Society of Journalists and AuthorsBusiness journalist
Sep. 1991Independent business journalist specializing in content marketing, online communications, marketing and HR/employee relations. I am the author of more than 15 books, most recently "The Complete Idiot's Guide to Strategic Planning" (Penguin, 2011). My newest book, "The Everything Guide to Customer Engagement" will be released by Adams Media in September, 2014.
Xcel EnergyAdministrator, Communications
Sep. 1991 - Apr. 1997Managed internal and external communications for an investor-owned utility, coordinating communication activities between multiple sites. Responsible for both external (marketing, PR, crisis communication) and internal (employee) communications.
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