Pete Buchner

Chief Marketing Officer @CMO Services

💸 Marketing💼 C-level Executive👍 Sales & BizDev🧨 Consulting🏐 SportsBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerGrowth HackerDigital Ads ManagerEvent ProducerMarketing Analytics ManagerSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthBusiness AnalystAdvisorCMO

Innovative, versatile, and strategic global marketing leader. I have developed and implemented marketing and sales strategies that have directly contributed to increased market share, revenue, and profitable growth at several startups and Fortune 500 companies in telecom, media, technology, financial services, entertainment, and packaged goods. I excel at change management and have transformed many organizations into highly collaborative and productive teams. I’m obsessed with new technology and focused on bridging the gap between traditional media and modern marketing. I’ve had the good fortune to work for, or alongside, some of the world’s most iconic brands including Microsoft, DIRECTV, Cox Communications, Anheuser-Busch, and Target. I’ve also collaborated with many of the top agencies creating several award-winning omni-channel marketing campaigns that have had a meaningful impact on changing perceptions and behaviors of consumers and business decision-makers. Executive Leadership Skills: Strategic Planning, Brand Management, Customer Acquisition & Retention, Product Marketing, Customer Segmentation, Public Relations, New Product Introductions, Sales Channel Management, Business Development, Digital & Social Marketing, Direct Marketing, B2C & B2B Marketing, Marketing Research, Strategic Partnerships, Media Planning/Optimization, Content Development, Experiential Marketing, Sports Marketing, Sponsorships, Agency Management, Mergers & Acquisitions, and P&L Management

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Work Background

Kwikbit InternetVice President Marketing

Mar. 2022 - Oct. 2023Scottsdale, Arizona, United States · RemoteResponsible for leading all facets of sales and marketing for this early-stage startup wireless internet service provider. •Launched 45 communities across 10 states with highly-successful direct marketing and sales programs achieving 20% market share across the footprint.

CMO ServicesChief Marketing Officer

Jul. 2020 - Dec. 2021Miami Beach, Florida, United States · RemoteEngaged for strategic planning, business development and integrated marketing communications expertise. • Clients include TechoCarbon and QuinaPro CBD products.

Hubitat, Inc.Vice President Marketing

Jul. 2018 - Jun. 2019Scottsdale, Arizona, United States · On-siteResponsible for all facets of marketing, sales, business development, and agency management for this early-stage startup home automation company. • Increased sales 10X from $12K in revenue per month to $127K with 60% from ecommerce and 40% through Amazon. • Established retail and wholesale distribution partnerships both domestically and internationally. • Developed a B2B SaaS business model and pitch deck for potential investors.

Cox CommunicationsCorporate Marketing Director

Jan. 2015 - Dec. 2017On-siteOversaw new customer acquisition strategic planning, creative strategy/production, and in-house/external agency management. • Grew residential customer base by 3% YOY to over 6M in a declining category. Reduced acquisition costs by 10% and delivered incremental revenue streams for video, broadband, and home security/automation services. • Tripled eCommerce sales from 7% to 22% by designing a more user-friendly website with a simpler buy flow and shifting marketing tactics to best-performing digital platforms and ad formats. • Led new product introductions that acquired 1M+ Contour TV, 600K+ Panoramic Wi-Fi, and 150K+ HomeLife customers.

Cox CommunicationsRegional Marketing Director

Oct. 2012 - Dec. 2014HybridDirected customer acquisition, retention, and sports sponsorships for Cox's largest region. Grew residential customer base by 12.6K to more than 1.6M and increased revenue by 2.5% YOY to $2.2B. • Developed a $150M business case and led a cross-functional team to roll out aggressive retention initiatives that prevented Google Fiber from entering all Cox markets. Total spend was reduced by $75M while still achieving our goals.

Mobile Mini IncVice President Marketing

Oct. 2011 - Sep. 2012Tempe, AZ · On-siteResponsible for B2B and B2C marketing for the portable storage solutions leader. • Leveraged long-term relationship with award-winning ad agency Venables, Bell & Partners to launch a new consumer moving and storage business unit. Developed all test marketing plans and website redesign.

SmithGeiger GroupVice President Marketing & Business Development

Apr. 2009 - Mar. 2010Westlake Village, California, United States · On-siteResponsible for marketing, business development, strategic planning and research projects for a variety of clients in cable, telecom, local broadcasting, entertainment and sports.

MicrosoftMarketing Director

May. 2000 - Dec. 2006Redmond, Washington, United States · On-siteDirected global brand, acquisition, retention, and channel marketing activities along with key business development initiatives with strategic partners for MSN, WebTV, Ultimate TV, and B2B SaaS offering Office Live Meeting (now Microsoft Teams). • Change agent who renegotiated distribution and co-marketing agreements with major retailers, PC OEMs, and cable/telecom service providers and executed highly effective GTM initiatives that generated 5M+ subscribers and $1.3B annual revenue in 3 years that led to MSN division’s first-ever profitable fiscal year. • Executed a joint venture with an online retailer to develop DIRECTV’s first eCommerce channel. Conceived idea of using John Madden as the spokesperson for an omnichannel direct response campaign that surpassed sales goals by 65% and outsold market leader TiVo 2:1. • Pioneered new pricing model, repositioned offering, and led sales and marketing programs with telecom resellers for B2B SaaS offering Office Live Meeting that achieved YOY revenue growth of 40% and 27% respectively, and grew overall revenue contribution for the division from 4% to 25% in 2 years.