Creative Data InsightsGo-To-Market Specialist
Apr. 2018Buffalo/Niagara, New York AreaWhat we do
We accelerate Sales! We work with new and growing software businesses to deeply understand their target customers, their motivations and their behaviors. This knowledge is used to tell your story in a way that resonates. This is helpful to shape sales strategy, marketing programs and product development. Product Management is an art and a science to uncover and measure potential impact. This is a critical step to help teams figure out what to build next, and how to effectively .
We work with Founders or Sales and Marketing teams to strengthen your execution. I produce measurable results through proven practices by going deep on the problems your market experiences. Services we provide:
- Customer Discovery. I work with existing customers, potential customers and recently lost deal contacts to understand their needs and how it impacts their results.
- Win/Loss Analysis. I use a best practices approach to interviewing clients and recent sales lost stakeholders. As a 3rd party to the sales team, I can gain key insights and identify patterns that lead to better understanding. Competitor analysis typically becomes part of these projects too.
- Analytical Dashboards. Many times customers cannot express their needs, so you need to analyze their behavior. I can establish key metrics and build visualizations that will uncover key insights about customer behavior.
- Product Roadmap development. As an extension of understanding the problems clients face, determine some specific product ideas that will make an impact. We help them define their growth journey.
- Team coaching. I can work with your existing team and guide them through any of the above. Sometimes you need a person who has been there before to get them started. Companies we work with:
Startups and fast growing companies that need to develop or refine their marketing strategy. When you need help developing a winning strategy and great tactical execution, we can help.