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Work Background
ZSCreative Services Manager (Global Marketing)
Jan. 2022 - Sep. 2024Chicago, Illinois, United States- Developed and executed integrated marketing strategies that increased brand engagement and revenue.
- Led a global, cross-functional team of content creators, designers, and strategists to deliver compelling campaigns.
- Worked with executive leadership to align communications with business objectives and compliance standards.
- Spearheaded process improvements that reduced turnaround times by 50% and cut costs by over $150,000.
- Generated $104.4M in new revenue with a 14% YoY increase.
Plan B® | August JacksonAccount Manager / Art Director (Contract)
Jan. 2021Chicago, Illinois, United States- Key accounts handled: SAIC, Culligan Water, UNILOCK, Diurex, Mather, S&C Electric, and Hanes.
- Lead and execute integrated creative campaigns across digital, social, video, and print.
- Align with cross-functional teams including strategy, production, and account leadership.
- Develop and present pitch decks, briefs, and campaign strategies to senior stakeholders and executive leadership.
- Manage project lifecycle from concept to production, ensuring creative excellence, on-time and within budget.
- Design print and digital deliverables that support multi-channel marketing strategies.
- Direct freelance talent and external vendors, maintaining quality control and brand consistency across touch-points.
The Y (YMCA)Director of Marketing
Oct. 2019 - Apr. 2021- Directed and executed strategic marketing plans that positioned the YMCA as a vital community asset.
- Developed and launched the “Live Your Life Well” campaign, securing $500,000 in additional revenue.
- Utilized market research to optimize engagement strategies and improve member retention.
- Recovered $20,000+ in funds by reversing the cancellation of Y silent auction donations. - Identified cost-saving opportunities, leading to an annual expense reduction of $20,000.
Designs for HealthDirector of Brand & Communications (Global Marketing)
Jul. 2018 - Sep. 2019- Managed cross-functional teams to develop integrated campaigns for the healthcare and wellness sector.
- Partnered with executive leadership to refine strategic messaging and expand market reach.
- Spearheaded a 360° corporate brand refresh, including digital, eCommerce, and packaging initiatives.
- Reduced marketing spend by over $250,000 while enhancing brand presence.
- Led the successful launch of Designs for Health 300 product line into the Australian market.
Jeunesse GlobalCreative Director (Global Marketing)
Apr. 2016 - Jul. 2018- Created creative solutions and brand voice for a $5B global health & lifestyle company.
- Empowered a creative team of 10+ mid-to-senior-level Art Directors, Designers, Videographers, Photographers, Copywriters, and Project Managers. - Planned and executed the 1st-ever Expo World Tour across 5 countries including, Brazil, Milan, Macau, Thailand, and the US, with the largest market hosting 30,000+ participants.
- Orchestrated full launch of 6 new consumer brands including NV Makeup Line, Luminesce skincare, Hydrashield Mask, M1ND dietary supplement, and RevitaBlū botanical blend.
- Directed all aspects of strategic marketing and user experience (UX) across web, email, digital, social media, video, editorial, print, events, products, and package design.
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