Vail ResortsSenior Director: Marketing - CRM
Apr. 2024 - Nov. 2024Denver, Colorado, United StatesResponsible for driving growth across direct marketing channels, including Email, SMS, Push Mobile Marketing, and Direct Mail. I led strategies to enhance guest engagement, improve segmentation, and expand into emerging channels like mobile app marketing for all of Vails 42 owned ski resorts. Key Highlights:
- Developed data-driven strategies to optimize guest communication pre, during, and post-trip delivering personalized guest interactions and measurable growth while contributing to Vail Resorts' mission of creating an Experience of a Lifetime.
- Built and mentored a high-performing CRM team of 9 individuals - Streamlined tools and processes for scalable CRM solutions.
- Implemented best practices in deliverability, frequency management, and consumer privacy.