Beth Newton - CEO/Content Writer/ Marketing Strategist, alpha | BRAVO

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Work Background

alpha | BRAVOChief Executive Officer

May. 2016Greater St. Louis AreaI lead the agency in providing high-level content and social media strategy to mid-level and enterprise B2B tech, logistics, and professional services companies. My expertise lies in helping brands build a best-in-class social media presence, integrate organic and paid campaigns, and create a cohesive, memorable voice across platforms.

National Small Business AssociationVolunteer

Feb. 2024As a member of the NSBA Leadership Council (Health & Human Services committee) I help promote the interests of small business to policymakers in Washington, D.C.

ChiefMember

Mar. 2022

EntrepreneurContributing Writer

Oct. 2020I write articles on starting a business, running an agency, marketing strategy, content creation and social media thought leadership

Forbes Agency CouncilOfficial Member

Jul. 2022Sharing insights on marketing, entrepreneurship, leadership and social media strategy through the Forbes Agency Council, an invitation-only organization for senior-level agency executives.

The Bold Leaders CollectiveFounding Member

Feb. 2024

Scorch®Chief Strategy Officer

Jul. 2021 - Jun. 2022United StatesI served as a member of the Executive Leadership Team and led content marketing strategy for the entire roster of clients, including some of the most well-known B2B tech brands in the world.

Scorch®Sr. Director of Strategy, LinkedIn

Jan. 2021 - Sep. 2021Greater St. Louis

SCORCH®Senior Director, Social Media

Dec. 2018 - Sep. 2019Greater St. Louis AreaAfter launching a marketing agency that serves small and mid-market brands with a focus on social media and content, I returned to SCORCH to build a social media department to serve enterprise-level clients. My areas of expertise include content marketing strategy, social media strategy, content curation, employee ambassador programs, social media management, and a|B testing.

SCORCH®Senior Content Strategist

May. 2016 - Jun. 2018Greater St. Louis AreaAfter creating the Content Department within Scorch, adding a talented team of writers, and creating some stellar client content campaigns, I stepped back to create a better life balance and respond to past freelance clients who wanted to engage my expertise. As I rebuilt my own client base, I searched for and hired my replacement at SCORCH, and continued to serve as part of the team, offering content strategy and writing to clients including Microsoft, LinkedIn, and Comcast Business. Core content included eBooks, infographics, SlideShares, blogs, and emails.

Scorch AgencyContent Marketing Director

Jul. 2015 - May. 2016St. Louis, MOWhile freelancing as a writer for Scorch, I was an integral part of the agency's effort to bring on Microsoft as a core client. Following that milestone, I was hired to build a Content Writing department within the agency. I served as Content Marketing Director, writing core content for a variety of tech brands, hiring a team of talented content writers, managing all content campaigns and internal agency content needs.

Beth M. Wood, LLCFreelance Writer

Jan. 2004 - Dec. 2016Greater St. Louis AreaI began freelancing in 2004, creating and managing owned and shared media platforms for both B2B and B2C clients. I wrote copy for everything from corporate blog posts to industry magazine articles, website content, e-books, and video scripts. My feature articles, essays, prose and poetry have been published in both regional and national magazines including Woman's World, Sasee, Your Teen, Porsche Panorama, Chicken Soup for the Soul, and Well Versed (2014 Writer's Guild anthology).

SJI, Inc.VP, Promotion & Events

Dec. 2011 - Dec. 2013I managed the creation, planning and execution of marketing initiatives that worked to build brand awareness and drive sales: Sweepstakes, contests, VIP events, loyalty programs, mobile tours and targeted promotions. My expertise was in creating unique, integrated promotions that met brand objectives and exceeded client expectations. I also launched the agency's online content initiative, creating an industry blog for agencies and marketing professionals, and managed our social media presence across all platforms. This led to the engagement of client social programs and content campaigns.

SJI, Inc.Account Manager

Jun. 2007 - Nov. 2011

SJI, Inc.Account Coordinator

Jan. 1995 - Dec. 1998