HornetHead of Global Marketing (B2B and Sales)
Jan. 2017 - Jan. 2018New York, New York, United StatesDrove strategy, development, and delivery of customized marketing campaigns and video programming to support direct sales to social network advertising partners across US, Taiwan, Brazil, Germany, and South Africa. Conceived unique integrated go-to-market strategies and cohesive multiplatform programs; supervised development and design of all marketing materials, in-app experiences, event activations, digital ads, and Hornet’s corporate website. ➤ Created and produced holistic audience-focused advertising campaign for Lexus to engage with new customer base.