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Work Background
Gabby Bernstein IncVice President of Production
Nov. 2022New York, United StatesOversee all content production cross brand: podcasts, live events, social content, paid social, YouTube channel and branded content.
The DB MethodChief Content Officer
Jan. 2021 - Oct. 2022New York, New York, United StatesRecruited to drive revenue growth for established fitness brand through end-to-end development and management of cohesive content and marketing plans. Influenced evolution of legacy marketing team, shifting collective mindset by introducing content calendar and content development structure to improve operations and align cross-channel advertising strategies across email, SEO, creative, and paid social as well as organic social. ➤ Realized significant production savings and generated substantial library of content for future use by applying extensive production experience to produce 38 new wellness videos within reduced budget parameters. ➤ Streamlined customer subscription acquisitions, account management, and customer support by influencing replacement of existing native app with fully integrated out-of-the-box solution.
Tracy Anderson MethodChief Digital Officer: Marketing, Content, & Strategy
Jan. 2019 - Jan. 2021New York, New York, United StatesProduced and delivered all branded digital content, establishing and growing company’s digital footprint by creating strategies to acquire, convert, and retain target health and wellness clients. Developed comprehensive SEM roadmap to ensure consistent brand voice across all channels and platforms, preparing organization for long-term scalable growth based on digital trend forecasts and algorithms. ➤ Grew organization’s annual subscription revenue from $4M to $12M and doubled company size during tenure.
HornetHead of Global Marketing (B2B and Sales)
Jan. 2017 - Jan. 2018New York, New York, United StatesDrove strategy, development, and delivery of customized marketing campaigns and video programming to support direct sales to social network advertising partners across US, Taiwan, Brazil, Germany, and South Africa. Conceived unique integrated go-to-market strategies and cohesive multiplatform programs; supervised development and design of all marketing materials, in-app experiences, event activations, digital ads, and Hornet’s corporate website. ➤ Created and produced holistic audience-focused advertising campaign for Lexus to engage with new customer base.
MTV Networks / LogoSupervising Producer and Special Projects Director – Brand Creative
Jan. 2015 - Jan. 2017New York, New York, United StatesDirected end-to-end development and production of all outdoor and on-air promotional content for MTV’s Trailblazers award show. Developed and led corporate social responsibility activations for Global Ally and Viacom Pride.
Freelance ConsultingExecutive Media/Marketing Consultant and Content Producer
Jan. 2014 - Jan. 2015New York, New York, United StatesAdvised clients on marketing solutions and content production related to mission-focused programs. Developed, planned, and supervised execution of award-winning integrated marketing, public relations, and social media campaign for Johnson & Johnson's Care with Pride initiative. ➤ Earned AdColor's Most Valuable Partnership award for Johnson & Johnson Care with Pride campaign.
Here Media, Inc.Senior Vice President
Jan. 2005 - Jan. 2014Los Angeles, California, United States & New York, New York, United StatesCreated and led integrated marketing and branding division of media firm, launching first LGBTQ premium subscription on-air network, providing creative direction and daily operations leadership. Expanded role to include marketing for print channels following company acquisition of legacy print publications. ➤ Delivered several award-nominated and award-winning productions, including 2 Emmy-nominated documentaries, 1 Telly Award-winning documentary, and 1 Telly Award-winning segment. ➤ Received GLAAD Media Award for integrated marketing campaign developed on behalf of Wells Fargo & Company.
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