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Work Background
AIGHead Of Marketing & Communications
May. 2022Mexico City, Mexico
Banco AztecaChief Of Staff / Marketing Director
Jun. 2016 - Mar. 2022Ciudad de México y alrededores, MéxicoManaging of administrative, financial, and operational activities of the Marketing Office & CMO, working as a facilitator between the Marketing Directions (Advertising, Marketing Digital, Market Research and Strategy of Clients). Acting as a point of contact between top management, staff and other stakeholders. Providing oversight and guidance to the priority projects of business. Administration and control of Marketing Budget. Demostrating my expertise in a variety of the marketing and administration field's concepts, practices, and procedures with an extensive experience and judgment to plan and accomplish goals. Leading the work of the office and of others service departments in order to reach the commun goals of the group.
CitibanamexMarketing Manager - PMO Smart Banking
Jun. 2014 - May. 2016Ciudad de México y alrededores, MéxicoCoordinated and implemented the strategic project for “Smart Banking” (digital banking model) in all branches nationwide. Leading projects for the adaptation of new branches, including the operational, security, compliance and marketing areas to improve and digitalize the consumer banking experience and placement of financial products and services. Digital content, product/service training program support and inspection to boost financial product sales. Coordinated and followed up on the technological projects of the central areas of the Group worldwide, including performance evaluation, model progress and budget control. Implemented digital performance and self-service in branches nationwide and had clients adopt this service successfully.
Grupo Industrial LalaRegional Product Marketing Manager
Nov. 2010 - Apr. 2014Mexico City Metropolitan AreaResponsible for the implementation and evaluation of Marketing strategies used to increase retail channel sales. Also established the brand communication processes, ATL and BTL advertising campaigns. Coordinated launches, communication plans, branding processes, work teams, portfolio management and brand categories, prepared media plans and corporate event organization for internal clients and end consumer.
Conducted the Marketing strategy for Mexico City and other areas to prepare the financial planning, design of the POP material, and managed and controlled the advertising budget and launching, and as the communication of the campaigns.
Advanced BionicsMarketing and Administrative Manager
Jan. 2009 - Oct. 2010Los Angeles y alrededores, Estados UnidosResponsible for Marketing, Management and Logistics.
Planning and coordination strategies for Medical sector in different LATAM countries.
Reviewed all Mexico and LATAM print and digital Marketing material for medical devices based on the results obtained through market research.
Coordinated and implemented the brand positioning strategies in Mexico and Latin America (Colombia, Brazil, Argentina, and Chile), BTL strategies, Public Relations Management, Marketing campaigns, coordination and evaluation of media plan.
Proposed, planned, and developed international Marketing strategies and sponsorships for medical devices market creating synergies that represented a double digit increase in sales.
GAESCustomer Service and logistics Coordinator
Apr. 2005 - Jan. 2009BarcelonaResponsible for the application and procedures for the COFEPRIS permits.
Coordinated the imports and exports of medical devices, as well as the customs procedures. Customer Service strategies for users, aligned with headquarters in Spain.
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