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Work Background
Data Scientist
Baris GundemData Scientist
Feb. 2024 - May. 2024NYCSuccessfully led an NLP project utilizing BERT to enhance a model car review platform, enabling improved customer recommendations and inventory management for a client. -Sentiment Analysis: Implemented BERT to perform sentiment analysis on over 6,000 reviews across five categories for 500+ model cars, normalizing ratings to align with existing data. -Keyword Extraction: Utilized BERT to extract relevant keywords from reviews, facilitating targeted feature comparisons and streamlined buyer recommendations. -Enhanced User Experience: Enabled buyers to easily access authentic reviews on desired features with clear recommendations. -Improved Inventory Management: Leveraged sentiment analysis results to optimize vehicle matching for buyers, maximizing client sales potential.
President, COO and Partner
Tulip CookingPresident, COO and Partner
Aug. 2022 - Jun. 2023New York City Metropolitan AreaTulip Cooking gas and induction burners are seamlessly integrated into a countertop of any favorite material of your choice. -Spearheaded our project management from launch to supply chain, inventory management, forecasts, budgeting, revenue projections, HR, product development, operations, marketing materials and social media. -Automated our sales and operations process using Salesforce revolutionizing our business, streamlining our sales processes, enhance operational efficiency, and boost overall productivity. -Automated workflows eliminating manual data entry and tedious administrative tasks, allowing our sales team to focus on building relationships and closing deals. -Implemented reporting and analytics capabilities providing valuable insights into sales pipeline, enabling us to make data-driven decisions and optimize strategies. -Provided seamless integration with other business systems facilitating smooth information flow across departments, fostering collaboration and enhancing customer experiences. -Automated our sales and operations process empowering achievement of greater agility, scalability, and success in today's competitive business landscape. -Wrote business plan including objectives, marketing, goals, GTM strategy and financials. -Created, implemented and monitored new dealer program at KBIS resulting in 100% increase of new customers. -Developed marketing plan for outreach to designers, builders and architects creating more robust product and brand awareness. -Created long term strategy for scaling of new business with buying groups. -Found and hired new outside rep groups tripling coverage in the U.S. market. -Visited existing and new dealers for relationship building & future sales expectations. -Ramped up quickly knowledge of appliance consumer good space. -Worked on partnerships with countertop, kitchen workstations, cabinet makers & high end commercial residential companies. -Developed the dealer and new rep group training program.
Head Of Global Sales
SmartGuard SolutionsHead Of Global Sales
Aug. 2020 - Aug. 2022New York City Metropolitan AreaLeading a remote sales team selling sustainable solutions remotely including category best Indoor Air Quality (IAQ) disinfection and monitoring across many verticals. • Championed and onboarded sales team with best in class CRM Salesforce and implemented auto reporting to CEO/CFO. • Harvested new categories and leads in newly discovered verticals. • Lead high level virtual meetings with key level personnel to close business. • Excelled in research, development and staff training of new products in new category of disinfection. • Educated customers of costs and benefits with forward thinking solutions in combating future IAQ category challenges.
Sales Manager - Majors, North America
Melissa & Doug, LLCSales Manager - Majors, North America
May. 2018 - Apr. 2020Wilton, ConnecticutSelling into Major store chains in North America. •Focused on national and regional grocery chains. •Successfully introduced toys into nationwide hardware chains. •Managed team analysts and assistants.
Category Lead, Books
Melissa & Doug, LLCCategory Lead, Books
May. 2019 - Mar. 2020Wilton, CTLeading a cross functional team in launching brand new book category. •Lead Manager for 5-year book plan projected at $35MM reporting directly to Chief Strategist. •Championed go-to-market strategy for entire book category. •Sought out and lead a team at new trade shows. •Used strategic analysis to implement channel strategy for Specialty, Major and National distribution models. •Researched and defined book ecosystem for self- publishers. •Exceeded first year $3MM goal by 150%. •Worked directly with supply chain to determine forecast, goals and top line revenue projections.
Inside Sales Manager
Melissa & DougInside Sales Manager
Mar. 2009 - Jun. 2018Wilton, ConnecticutTelemarketing Sales Manager to retail environment for multi-million dollar toy company. ● Integral part of training program for staff of 70 inside sales executives. ● Surpassed over $2 million in sales in second year. ● Achieved over 100% of annual sales goal in first two years. ● Exceeded sales goals for trade shows and successfully converted new leads into lucrative accounts.
Producer
Starline FilmsProducer
Sep. 2007 - Dec. 2009Led finance team and raised 95% of funding for short film. Presented to high net worth individuals using MS Office. • Intricately involved in editing process for fluidity and story. • Co-wrote and produced short. • First Assistant Director/Director on set experience.
Junior COO
Credit SuisseJunior COO
Jan. 2007 - Jun. 2008Managed budget of over $100 million in revenue and $60 million in expense reporting for Asset Finance North America reporting to Head of Asset Finance Capital Markets. Managed Client and Project Code database and coordinated document retention. Analyzed research reports for investor conflicts required by LCD. Managed project log for weekly deal flow projection for 59 bankers. ·Managed all revenue and expense items by utilizing and designing automated expense reporting policies and procedures. ·Advanced knowledge of numerous revenue and expense reporting software systems including Business Objects and Expense Expert. ·Developed budgetary systems using pivot tables, vlookup and excel macros for internal EOY data resulting in one touch reporting saving months of manual analysis. ·Researched and built top level presentations for Head of Specialty Finance for conference speaking engagements to top tier investors and clients.
Marketing Coordinator
Credit SuisseMarketing Coordinator
Nov. 1996 - Jan. 2007Created, edited and produced in-depth presentations for 59 bankers of the Asset Finance Group. Initiated creative presentation input integrating relevant research information into marketing material conforming to group strategy. ·Advanced knowledge of MS Word, Excel, PowerPoint. ·Wrote macros within software to streamline performance and content consistency. ·Worked closely with bankers for proper positioning of group strategy. ·Sole person trusted for marketing and presentation needs during periods of extreme time constraints. ·Rudimentary VBScript knowledge.
National Director, Business Development.
AEGIS SYSTEMS, INC.National Director, Business Development.
Jan. 1994 - Nov. 1996Led a team of 24 in nationwide expansion of office space. Negotiated office leases and implemented telecommunications and network IT infrastructure in six major U.S. cities. ● Worked with cross functional team in implementation of specialty database software and IT systems. ● Trained sales and marketing associates in client relation based on survey experience and overall management objectives. ● Conducted post implementation analyses to determine areas of program expansion improvement.
Vice President, Sales.
AEGIS SYSTEMS, INC.Vice President, Sales.
Jan. 1993 - Jan. 1994Responsible for nationwide sales for implementing computer systems permanently in select hotel guest rooms. Managed sales team of eight. Provided on-site training to hotel staff on computer usage and guest benefits. ● Created and managed a database in FileMaker Pro consisting of over 5,000 hotels for business development. ● Surpassed all employees combined yearly for sales revenues. ● Grew two-man operation to 16 employees. ● Self taught building of IBM clones for product inclusion. ● Installed and trained hotel staff in personal business center usage.
Financial Consultant
MERRILL, LYNCH, PIERCE, FENNER & SMITH, INC.Financial Consultant
Jun. 1987 - Jan. 1993Brokered transactions for large client base for securities, including stocks, bonds, mutual funds, government securities, CDs, insurance and real estate investments. ● Managed over $2 million in assets. ● Triple digit client base growth year over year achieved with innovative marketing ideas through mail and telemarketing.
Account Executive
MGAAccount Executive
Jun. 1985 - Jun. 1987SaaS - Engineer Simulation Software Sales to National Accounts in Aerospace, Government and Biochemical Companies.

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