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Work Background
Weber LLCGraphic Designer/Production Designer
Jun. 2024Palatine, Illinois, United StatesWorking closely with the Creative and Marketing teams, I do everything from design roll-outs and extensions, to packaging production artwork, for the entire line of products.
Hopkins Manufacturing CorporationSenior Graphic Designer
Oct. 2023 - Dec. 2023Working closely with Marketing and Product Development teams, my role was to develop eye-catching and effective packaging design, digital marketing and advertising, design catalog covers and other promotional materials. The company was sold a month after I began and then I was restructured out of the job a month after that.
SpheraSenior Digital Marketing Specialist
Jul. 2022 - Mar. 2023Working closely with the Marketing and Creative teams, I had the lead role in the translation of the website, digital assets and digital advertisements, into 5 languages. This project posed unique challenges that required a hands-on approach and extensive knowledge of Web Design and Development, as well as strong Graphic Design and Branding skills. This was a short term contract role. Key Responsibilities • Managed the translation of the entire website, including graphics, downloadable assets, etc. into 5 languages.
• Personally designed and/or recreated 100’s of web pages, digital assets and digital advertisements, in multiple languages.
• Initiated procedures that improved efficiency and produced a guide for internal staff to manage the translation tasks.
• Led or participated in weekly status meetings with internal and external stake holders.
• Provided general Website Maintenance and Graphic Design assistance, as needed.
CET Enterprises LLCMarketing Director
Nov. 2017 - Dec. 2019Northbrook, IlReporting directly to the CEO and serving as a key advisor and member of the senior management team, my primary responsibility was to drive sales and memberships using traditional and digital marketing platforms, across the three different brands that comprise CET Enterprises. I developed marketing strategy and directed the execution for all of the marketing campaigns for this rapidly growing business. Attracted and nurtured new members and increased the participation of existing members through cross-platform branding and marketing campaigns. Client-facing representative in sales and vendor meetings. Managed Marketing Department spending, hiring and training of new staff. Key Achievements • Online sales grew 35% in the first year as a result of email campaigns that consistently exceeded industry averages, and optimization of the ecommerce web pages
• Social media following grew by 15% (sports equipment brand) and 10% (athletic club) in first year due to creative and memorable social media campaigns and engaging, graphics-rich, social posts
• Athletic club participation doubled in the first year, as a result of refreshed branding and enticing, targeted marketing campaigns
• Actively participate in developing new athletic programming and seek out new business opportunities for all three businesses
Kempler Creative SolutionsCreative Director/Owner
Apr. 2013 - Nov. 2017Chicago, Illinois, United StatesProvided creative vision, guidance, top-tier graphic design and powerful digital marketing services to businesses of all sizes, with an emphasis in brand development, website design and cross-platform marketing. Direct an international team of website programmers and domestic teams of creatives. Key Achievements • Increased email sales by 30% over the previous year for Delmark Records with a series of targeted and effective Mailchimp campaigns, in 2022.
• Launched Wang Dang Doodle Tees music merchandising & ecommerce platform in 2020 to helping Blues musicians earn income without gigs. I helped over 100 musicians generated thousands of online sales and now I create merchandise and posters/marketing graphics for tours.
• Grew online sales 35% and increased social media following by 20% for a client Glenbrook Sports Clubs, functioning as their Marketing Director/Graphic Designer in 2018-19.
• Designed logo and branding for Rhino Roof, a new product offering from OWENS CORNING.
• Designed cross-platform advertising campaign that generated over 3,000 likes and 500 shares for RUST-OLEUM Corporation.
Max Sound CorporationCreative Director
Sep. 2011 - Mar. 2013Santa Monica, CADesign, develop and deliver all creative assets for the company. This included the logo, website, mobile apps, digital and print advertising, promotional campaigns, etc. Key Achievements • Design of corporate logo and all branded material.
• Wrote tagline and designed ad for the opening spread for the 54th annual Grammy award magazine.
• Produced and directed viral music video as part of the Grammy promotion.
• Designed company website, online store, social media graphics, e-mail blasts and banners ads.
• Created presentations that were called "powerful", "rich" and "the best I've seen in 20 years" by clients.
• Designed graphics and all screens for our Android and iOS audio apps.
• Directed a inhouse designer, several app programmers across multiple platforms, as well as overseas web developers.
• Developed online and offline marketing strategy and social media campaigns.
Cadaco GamesArt Director
Aug. 2006 - Mar. 2010A leader in every phase of product development from concepting through manufacturing and marketing. Instrumental in the revitalizing of stagnant brands. Collaborated with Marketing Director to establish new markets and develop products that met the needs of those markets. Designed trade show spaces and all required signage and sales collateral. Managed budget of $75,000-$100,000. Key Achievements • Integral in development of every new product for company, from concept to deliverable goods.
• Package refresh of the classic Tripoley brand propelled sales over 50% higher than the previous year and gained additional items on shelf at Toys R Us.
• Family Games sales increased 10% over 2 years after rebranding entire line.
• Presented entire line to the president of company and VPs of sales during annual meetings.
• Walked buyers around booths and actively sold product at tradeshows.
Source, Inc.Design & Production Manager
Jun. 2003 - Jul. 2006Directed projects from concepts through press-proofs for Fortune 500 companies like Owens Corning, Avery Dennison, and Monsanto. Involved in branding and design strategy at the highest levels.
Successfully managed multiple projects consisting of well over 1000 total products. Was the only artist on staff that was called upon to lead both design and production projects Key Achievements • Spearheaded design and production of over 500 CPG skus for Smead.
• Presented design concepts to clients like Avery Dennison, Owens Corning, and Monsanto.
• Consistently at the top of the list of most profitable artists in the company due to superior resource management and strong communication with clients and vendors.
Rust-OleumArt Director
Jun. 2000 - Jun. 2003Established Art Department for the division including development of procedures, creating department filing system and assessing equipment and personnel needs. Key Achievements • Responsible for concept through final artwork for all Marketing, Sales and Package graphics. • Presented with an award at the national sales meeting for my achievements, in branding.
Hedstrom CorporationProduction Manager
Jan. 1997 - Jan. 2000
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