PepsiCo MexicoCSR Coordinator, Health & Wellness Communications Specialist
Jan. 2010 - Aug. 2012Ciudad de México y alrededores, México• Monitored health and nutrition context and monitored internal compliance with human sustainability commitments • Worked closely with PR manager, Nutrition director and the Foundation team to build and expand brands’ capacity to contribute to national plans for the prevention of overweight and obesity through product development, responsible communications strategies and strategic partnerships
• Helped build agreements between UNICEF and Quaker and managed external communications plan for the project about access to nutrition in Oaxaca, Mexico
• Championed partnership between the American Peanut Council, academia and Mafer (nuts & seed brand) to develop the first congress about peanuts’ health benefits
• Developed content regarding products’ nutrition improvements, labeling, responsible marketing and healthy lifestyle promotion to support knowledge management and external communications, including spokespersons speeches for international forums
• Managed communications agency team for media engagement to ensure continuous press coverage
• Represented the company on Mexican Chamber of Consumer Goods, regarding industry-led responsible marketing initiatives • Winner of PepsiCo's global communications award “Driving the
Performance with Purpose agenda”, 2011