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Work Background
Intema ConsultingMarketing Strategy Manager
Feb. 2021Belgrade, SerbiaConsultant and Executive within EBRD project. Digital Transformation Expert in charge of business development projects and business transformation
Comtrade GroupMarketing Product Manager
Oct. 2018 - Jun. 2019Belgrade, SerbiaProject leading, management and follow up, providing support and assistance in all marketing activities for Comtrade System Integration. Responsible for the development of all materials aimed at promoting the sale of systems produced by Comtrade System Integration, and related to Digital Transformation.
Kreativa New FormulaAccount Director
Jan. 2016 - Jun. 2016Belgrade, SerbiaCreating a Marketing Strategy, with the aim of improving sales for clients Luk Oil, Delhaize Group, Societe Generale Bank Serbia and Macedonia, Berlin-Chemie AG (Menarini Group). Cretating in store promo activities for Delhaize Serbia.
BeohemijaBrand Manager
Jan. 2011 - Feb. 2015Belgrade, SerbiaNew products development.
Research market. Implementation, control and pre/post analyses for all marketing initiatives. Daily cooperation with Sales Department and Trade Marketing department.
Launch: New brand development: Deus detergent. Rated as the highest quality detergent by consumers, even better than Ariel and Persil. Collaborate with technologists, biologists and chemists to create the formula of the detergent. Coordinating all activities for exports markets (EU, Russia, BIH, Montenegro)
Product redesign.
Redesign of Duel softener (30% sales higher than the target).
Research market, Design development, Implementation, control and pre/post analyses for all marketing initiatives. Coverage: Serbia, B&H, MNE, Albania, Macedonia, Slovenia. Budget management
Created category presentation, kick off events, launch campaigns
OgilvyAccount Director
Feb. 2007 - Oct. 2010Belgrade, SerbiaProject leading and planning. Creating local marketing strategy and activity plans, determining and managing the budget. Managing account team (acc. manager, acc. executive), creative team, production team. Writing creative, media and production briefs and leading the project. Supervision of ATL and BTL activities for the clients: Milka, Unilever, Dove, First Bank of Montenegro (new logo, new brand identity and new customer strategy)
Comtrade GroupAccount Manager at Comtrade Group
Sep. 2003 - Feb. 2007Creation and execution of local campaigns for clients Microsoft, Hewlett Packard, Nokia, SonyEriccon,, Siemens, AMD, Sony. Managing the opening of special shops ComTrade Shops in Serbia. These activities are included market research, creative execution and BTL activities. Creating a ComTrade laptop and computer brand (included cooperation with component subcontractors)
PublicisAccount Manager
Sep. 2000 - Sep. 2003Campaign executions/Handling and strategic planning
Clients/Brands: The Coca-Cola Company (Serbian and Macedonian market). Managed TVC production and placement. Magaged all BTL activities.
Microsoft - Organization of the opening of the first office in Serbia, Organization of the largest Microsoft event Sinergija, Executive all local campaign for Microsoft
Procter&Gamble - Pampers - BTL activities
Allied Domecq - Ballantine’s, Campari - Create local marketing strategy, BTL activities
GlaxoSmithKline - Create local marketing activities, Manage Seretide launch (the company received the Nobel Prize for the product), managed all BTL activities
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