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Work Background
The Bakery BrasilAmbassador
Nov. 2024São Paulo, Brazil
SicrediCIO (Chief Information Officer)
Apr. 2023 - Sep. 2024Brazil• Led all technology areas including Infrastructure, Enginnering, Operations, Enterprise Architecture, and
Security.
• Supported a workforce of over 47,000 employees across 2,700 branches nationwide.
• Led a system modernization to a complete SaaS cloud platform for banking products.
• Implemented an Agile at Scale model for the company, managing over 200 agile squads.
• Significantly improved operational efficiencies and customer service metrics.
Grupo FleuryExecutive Director (IT, Digital)
Oct. 2021 - Mar. 2023São Paulo, BrasilResponsible for leading all Technology and Digital areas, defining all technology and innovation strategy, supporting all core systems of the company, and all digital products and channels. Also responsible for the cultural transformation of the company towards an Agile Enterprise model.
MC1 - Win The MarketCOO & Partner
Feb. 2021 - Sep. 2021São Paulo, BrasilResponsible for Product, Delivery, Architecture, Cloud Operations, Customer Success, Governance, Process, QA and Infosec areas.
MC1 delivers Digital transformation in Sales for large and global CPGs companies. Our platform and products handle a TPV of 17 Billion USD every year. Main clients: Pepsico, Coca Cola Company, Mondelez, Bimbo, BRF, Pernoud Ricard, Kraft Heinz, among others. Leader in Latin America, now in process of global expansion with projects in Middle East, Turkey, China, London, US and South Africa. Main products: Mobile digital Sales force automation, Mobile digital Trade automation, Image Recognition, B2B demand forecasting with AI, and other complimentary Business Models, like mobile and web B2B, Retail Credit.
Bain & CompanyExpert Partner
Jan. 2018 - Dec. 2020São PauloTechnology and Digital Expert for South America.
Core member of Technology Practice and Digital Practice in South America. Responsible for leading the Expert group in the region. Major roles: Support Partners of all industries in selling projects of Digital Transformation, Technology Modernization and other Digital Capabilities ; Be the reference in the region
in theses practices ; Support project teams to deliver value in project enabled by these Capabilities.
Support for M&A Practice in many Due Diligence in Tech Companies and Startups.
Support clients and teams in developing digital capabilities: Agile, Devops, Modern it architecture, data
driven decisions, advanced analytics
CWS Platform BrasilBoard Member
Jan. 2016São Paulo, São Paulo, Brazil
YandehCIO/COO and Co-Founder
Nov. 2015 - Aug. 2017Responsible for all technology, operations and Machine Learning/AI area.
Focus in creating digital platforms (B2B2C) to optimize performance of stores, distributor and production
for CPG and Retail companies (BI, Bigdata, Deep Analytics, Machine Learning). Clients: Unilever, Souza
Cruz, Deca / Duratex, Mundo Verde.
Created and incubated Duratex Labs.
As CIO/COO of Yandeh I am responsible for building the best technical architecture and solutions to optimize the retail value chain for all stakeholders: retailers, industry, distributors, consumers.
C&AIT Advisor
Nov. 2015 - Apr. 2016
C&ACIO
May. 2014 - Nov. 2015Sao PauloResponsible for the creation and implementation of the Digital Strategy of the company.
Responsible for Infrastructure, Processes, Projects, Service Desk, Information Security, Corporate Systems,
Mobile, Quality and Development for the entire retail Brazil, online and offline.
Responsible for retail ERP systems, shops, warehouse and financial, to Brazil and Mexico.
Responsible for technological support to all offline operation (300 stores, 22,000 associates around the
country, 350 professionals in IT team) and the ecommerce IT operation.
Responsible for the design, research, study and development of innovative technology solutions aligned
with business needs.
Responsible for the definition and standardization of technology platforms, general topology of
infrastructure, availability and support SLAs and IT governance.
GartnerAdvisory Board Member
Jan. 2013 - Feb. 2017BrazilMember of the Gartner IT Advisory Board in Brazil
Buscapé CompanyCTO
Mar. 2012 - Apr. 2014Responsible for Infrastructure, Processes, Projects, Service Desk, Information Security,
Corporate Systems, SEO, Quality and Product Development for some vertical. Direct report to the CEO
Latam. Responsible for the definition and standardization of tools, development process, Q & A process
and project management process for all units of the Group.
Responsible for the definition and standardization of technology platforms, general topology
infrastructure, SLA availability and support and IT governance. Responsible for the development and
support of corporate systems (CRM, ERP, ESB, etc.). Responsible for the development of products and
solutions of some business units (Bcash - Payment Gateway, Brands Club). Responsible for product
development and enterprise solutions (One Click Buy, Single Login, CN-Central business)
EversystemsCIO And Sales Director
Jul. 2009 - Feb. 2012• Directing the sales and marketing area, with direct report to the CEO.
• Responsible for Strategy of products and services.
• Responsible for defining the marketing / business strategy.
• Directed the commercial and marketing areas.
EverSystemsCIO
Nov. 2003 - Jul. 2009Director of project, products, mobility, consultancy, facilities and infrastructure areas with
direct report to the CEO. Leaded Digital Transformation in Financial Services, being pioneer in all digital channels (Home Banking, Pager Banking, Internet Banking, Mobile Banking, Mobile Payments). Total staff of 180 professionals .Responsible for the implementation of all products in major customers (based on best practices of PMI and RUP) serving all KPIs CMMi Level 3. Responsible for the creation and management of multi-disciplinary projects factory
(Requirements areas, Architecture, Analysis, Development, Quality and Environment). Responsible for the
implementation of security policies of information and processes in the infrastructure area following the
COBIT best practices / ITIL. Responsible for negotiating with partners (IBM, Sun, Oracle, BEA, Diveo, Tivit)
and mobile operators (Vivo, Claro, TIM, Hi, Telefonica Latin America). In the last three years was
responsible also for sales and marketing area.
EverSystemsIT Manager
Apr. 1997 - Nov. 2003Technical management and relationship of all projects related to Citibank - Latin America. Annual volume of $ 2 millions. Project management for Toyota Bank (Home page Institutional and Dealer
Banking System). Annual volume of USD 500k. Project management for BMC (Office Bank). Project
management of Email Banking for Citibank Private USA, Citibank Consumer Brazil, Venezuela, Chile,
Colombia and Argentina. Project management of Internet Banking, Insurance Portal and Citibank
Investments Brazil.
Kernel TecnologiaIT Coordinator
Nov. 1994 - Apr. 1997Development of Unibanco 30 Horas ATM Software. Development of solutions for multimedia totems in project teleguias Bradesco / VisaNet in all shopping centers of SP.
IBMSystem Analyst
Apr. 1992 - Nov. 1994Development of Electronic System (URA) to support the Call Center of IBM (OS / 2). Analyst responsible for technical solutions and methods adopted by the Call Center.
Ensyl Engenharia de SistemasProgrammer
Nov. 1988 - Apr. 1992Expert in data communication via dial-up or leased lines. Development of solutions of data communication and integration.
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