Bob Gulla

Copywriter/Content Consultant @Right On! Marketing

Email Marketing Manager💸 MarketingCreative ProducerCopywriterContent Manager

Bob Gulla is an accomplished copywriter and content consultant at Right On! Marketing, where he uses his exceptional skills in copywriting and marketing to create compelling content and effective marketing strategies. With a wealth of experience in the industry, Bob's expertise lies in brand development, content strategy, and customer engagement, helping businesses effectively reach their target audience and achieve their marketing goals. Prior to joining Right On! Marketing, Bob had worked in various roles within the marketing and advertising industry, honing his skills and gaining invaluable experience. He has a proven track record of delivering high-quality, impactful content that drives business growth and customer engagement. Bob is known for his creativity, strategic thinking, and ability to understand and articulate a brand's unique voice. His exceptional writing skills, combined with his deep understanding of marketing principles, make him an integral part of the Right On! Marketing team. He is committed to helping businesses tell their story, connect with their audience, and drive their marketing objectives.

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Work Background

Marketing Strategy/Copywriter

Apollo360healthMarketing Strategy/Copywriter

Aug. 2022 - Mar. 2024New York City Metropolitan Area— Develop a marketing content strategy for a healthcare startup. — Map out and write website content. — Strategize app development and write content. — Helped to define brand identity and capture the brand’s voice and style for writers and designers. — Created and assembled a brand style guide. — Plan and assist with executing social media calendar.

Copywriter

ValtechCopywriter

Apr. 2022 - Jul. 2024Oversee pitch deck editorial for major client pitches. Produce strategy and content for client websites. Work with teams of specialists in UX, DX, content strategy, AI, and SEO to develop impactful marketing experiences for international brands.

Sr. Communications Consultant

Blue Cross & Blue Shield of Rhode IslandSr. Communications Consultant

Sep. 2017 - Apr. 2020Providence, Rhode Island, United States— Partnered with the sales team to create employer-facing content, including white papers and other marketing content related to pharmacy, wellness, and health plan strategies. — Created and maintained web, magazine, video, and social media content.

Senior Writer

FM GlobalSenior Writer

Sep. 2007 - Apr. 2016Providence, Rhode Island, United States— Conceived, wrote, and edited this Fortune 550 company’s magazines. — Created digital content/brand journalism designed to promote the FM Global story. — Traveled globally to manage and produce large-scale video projects. — Designed, edited, and maintained the company website and magazine app.

Executive Editor

Guitar One/Future UKExecutive Editor

Jan. 1993 - Dec. 2003New York, NY

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