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Work Background
ADALead Consultant, Marketing Automation
May. 2023--> Lead a bigger team in Marketing Automation and provide guidance, mentorship, and direction to a team, fostering a culture of collaboration, innovation, and excellence.
--> Delegate tasks effectively, manage workload distribution, and ensure the professional growth and development of team members.
--> Oversee the selection, integration, and deployment of marketing technology platforms, including but not limited to CRM systems, marketing automation tools, analytics platforms, and content management systems.
--> Utilize data-driven insights to inform marketing strategies, campaign optimization, and decision-making processes, leveraging analytics tools and marketing technology platforms to extract meaningful insights.
--> Develop KPIs, dashboards, and reports to monitor performance, track ROI, and measure the effectiveness of marketing initiatives.
--> Collaborate with cross-functional teams including marketing, sales, IT, and product development to ensure alignment, streamline processes, and drive cohesive marketing technology solutions.
--> Serve as a subject matter expert on marketing technology, providing guidance and support to stakeholders across the organization.
ADAPrincipal Consultant, Marketing Technology Operations – Marketing Technology Practice
May. 2021 - May. 2023With a strong passion for problem-solving and a deep understanding of the latest industry trends and technologies, as Principal Consultant, I am dedicated to help businesses optimize their operations and achieve their strategic goals. Whether it's developing innovative solutions to complex challenges or providing expert guidance on best practices, and committed to delivering exceptional value and driving sustainable business growth.
ResulticksSouth East Asia Campaign Manager
Feb. 2020 - Apr. 2021Singapore, Singapore- Lead the campaign execution for Indonesia, Vietnam, Thailand, Singapore, Malaysia for various industries
- Work with regional team lead to ensure the performance of each campaign
- Build and maintain strong relationships with clients, vendors, networks, publishers and partner agencies
- Demonstrate a deep understanding of clients' industry and the competitive landscape within the context of the clients business goals and strategic growth plan
- Responsible for the operational success of accounts and ensuring deliverables are met on time as per the Marketing goal
- Communicating with clients regularly to discuss goals and deliver results
- Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
- Maintaining knowledge of industry trends as they relate to the Marketing Technology Solution space
ReCharge IndonesiaCRM, Digital Marketing and Growth
Nov. 2019 - Feb. 2020Greater Jakarta Area, IndonesiaReCharge has a strong presence in offline community with its machine deployed across Jakarta, Bogor, Depok, Tangerang, Bekasi, Bandung and Jogjakarta. What about the online activity?
the first day I joined ReCharge, the first thing I did is to make sure all the digital asset, channel and integration are connected. ReCharge has a very small segmentation at the moment, which is New User and Existing User, so what we did is creating the segmentation based on their behavior on the apps. The segmentation still very raw, I know with the help of third party tools the segmentation could be more segmented. in terms of digital acquisition, I did expand the inventory with other third party tools as InMobi, Appier, Criteo, AdRoll, Facebook and Google (obviously) and we explored TikTok and turns out TikTok did perform better than Facebook.
So overall, I have successfully lower the budget for CPA (user top up on app), from IDR 800,000 to IDR 23,000 for new user and IDR 2000 for existing user within 1 month with success rate from Register to Top Up is 70%.
The Design StoryHead Of Sales Marketing
Jan. 2019 - Nov. 2019Indonesiathe design story is a startup company i build focused in architecture and design interior. we have B2B and B2C and C2C running.
the first thing i need to do when we launched the design story is to gain as much as members register to our page. the campaign model is CPL, i use all the channels such as social media, google, linkedin and affiliate. and in 3 months, we reach 7k user registered and around 2k active in website.
The F Thing World Digital Marketing Manager
Aug. 2018 - Jan. 2019Greater Jakarta Area, IndonesiaI dont have a team right now, yet. So I manage everything by myself. Include, Email marketing, website optimization, SEO, SEM, social media advertising, inbound marketing. I also work as advisor for digital strategy. My key achievements are: 1. partnership campaign with Publisher and Merchants with CPA/CPS basic of 8%. In only 2 months, the partnership have cover 69% increase of monthly sales
2. increase the performance of social media ads. this include instagram, and anything that goes with sales. my formula is create a segmented audience based on their behaviour and run campaign, each campaign will have average daily spent 20,000-50,000, and in 5 days we can have 3-5 conversion/campaign. with budget 100,000-250,000, I can bring back revenue 600,000-1,500,000 (average basket value is 300,000).
3. create engagement campaign. this is something what I called as, the new digital strategy beside of SEM and Social Media Ads. target audience based on their preference channel. with only 3 weeks, I have successfully cover 20% increase in monthly sales
4. SEO implementation for the lifestyle blog. this is some additional job that I do. usually what I do is just indexing google, make some crawling, and then create some authority based on activity that I do to increase user session
Via.comMarketing Manager
May. 2017 - Jul. 2018Greater Jakarta Area, IndonesiaLed a team of 6 people who responsible for all aspects of marketing and advertising. Responsibilities included: market positioning and brand management, budget management, media planning and buying, lead generation, content marketing, agency management, online and social media marketing and execution of trade shows and events both domestic and international. I was the head of marketing for Indonesia region and I have succeeded in delivering a good results in 2 years my work time. I first came and work here, there was no channel, no digital asset, so I had to build one by one channel. Me and my team key achievements are: 1. We have successfully achieved the target for E-mail Marketing, from 12% annually target, and we have around 25% achievements in conversion
2. We have successfully increase the organic search with SEO optimization and Content building by 50% in the past 2 years.
3. We have full utilization in portal optimization with CTAs, and the attribution for conversion coming from portal CTAs hit 30% in the past 6 months since the first time we launch the optimization campaign.
4. create and run campaign for behavior engagement for our B2B and B2C customer, and increase 40% attribution for conversion and 60% for traffic.
5. Analyse and predict the audience behaviour and make a prevention strategy for the company
Via.comDigital Marketing Specialist
May. 2016 - Apr. 2017Central JakartaIdentified and created online content strategy to showcase products, press releases, events, and promotional material across 6 channels to increase engagement and sales. Gathered and organized social media analytics for use by the management. Participated and lead many complex projects for social initiatives including rebuilding guidelines, rebranding of content, and process implementation. I have successfully deliver a good result within 1 year in my work field, and got promoted in the next year as Manager
PT. Harfam Jaya Makmur (Harfam Afforestation Indonesia)Public Relations Specialist
Feb. 2014 - May. 2016manggala wanabaktiiResponsible for corporate marketing, public relations, branding, media relations, and internal communications. Grew brand awareness and market share domestically and internationally through strategic press and sales strategies. Developed and implemented seasonal and project-based editorial press strategies. Developed and maintained relationships throughout the organization with key stakeholders including executives and key creative leads.
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