Victoria Coster

Marketing Consultant @With Grit & Grace Consulting, LLC

🔥 Startup FounderMarketing Director💸 MarketingCreative ProducerCopywriter💼 C-level Executive👍 Sales & BizDev🐦 DesignCMOBrand Marketing ManagerCommunications ManagerContent Manager

VISIONARY LEADER. STARTUP VETERAN. BRAND BUILDER. Building something from nothing? How fortuitous. That’s what I do. I’m a storytelling, strategic leader who loves a blank page and eats curiosity for breakfast. Entrepreneurial, growth-minded soul who builds high-impact Marketing Teams from startups through IPOs to Fortune 500 status. Over 14 years experience in strategic marketing, cross-functional problem-solving, go-to market, sales enablement, program implementation, process-building and rollout.

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Work Background

eXp RealtyVP of Marketing

Jun. 2023 - Jul. 2024Raleigh, North Carolina, United StatesResponsible for developing, implementing and driving the marketing strategy for eXp in the United States, including brand, communications, content, integrated campaigns and beyond. Also spearheading the rollout of eXp Luxury at a global level in collaboration with the most incredible colleagues and luxury advisory council.

CompassSr. Director of Marketing, Southeast

Aug. 2015 - Jan. 2023Miami, Florida, United States• Employee #2 hired to launch FL market for Compass. Among the first 100 hires nationally for Compass, now the largest brokerage in the nation, named a Fortune 500 company in 2022, IPO in 2021. • Partnered with Central Ops as lead Subject Matter Expert on strategic initiatives i.e centralizing Design team to drive efficiencies, implementing Marketing Automation on Compass Platform, and reorganizing field Marketing teams nationally. • Built/coached/led team from the ground up, scaling to 30+ marketers and designers across 2 states, servicing marketing needs (branding, campaigns, advertising packages) for 3,500 Compass agents in Florida & Georgia • Sales enablement: Owned marketing narrative in recruiting conversations with Compass prospects, coaching key team members and cross-functional partners on how to discuss the Compass Marketing Value Proposition while setting realistic expectations to ensure customer retention. • Southeast Marketing Team consistently exceeded national KPIs @ 98% CSAT, with NPS in Florida (servicing 3K agents) ranked as the top region based on similarly-sized markets, the 3rd-highest functional score nationally. • Retained top talent amidst cost reduction measures, coaching 10 direct reports into higher positions across Compass (within team and across orgs including Biz Ops, Sales Management, and Strategic Growth) during the pandemic. • Strategized, reinvested and pivoted budgets across various sizes based on market conditions. Spearheaded creation of multi-channel campaigns with agent buy-in opportunities, driving leads while maximizing brand impact in a highly competitive space. • Stabilized Atlanta marketing team and customer sentiment after taking on the market in June 2020, advocating for corporate dollars to further brand presence. • Led national culture and career development initiatives including workshops, mentorship, reorgs, critiques, and trainings

Opulence International RealtyDirector of Marketing

Dec. 2013 - Jul. 2015I transitioned to a new, boutique real estate brokerage to spearhead its marketing efforts from the ground up. • Oversee and approve all marketing efforts • Developed new brand identity guidelines for brokerage • Redesigned oirfl.com website (front end design) to be consistent with new brand identity • Organize workflow of Marketing Design Assistant, who produces agent marketing materials • Present quarterly reports to management on progress , including budgets and milestones • Concept consumer-focused email blast campaigns • Contract and maintain strong relationships with vendors • Work with PR team to maximize exposure of brand to the public, providing content and assets • Meet with agents to develop plan for how we can assist them to reach their marketing goals • Work with affiliate company Horizon Publishing on editorial for quarterly magazine • Organize media buys for annual marketing budget, including print and digital • Regularly monitor Google Analytics of website and AdWords campaigns • Design and develop landing pages to promote brand’s newest marketing efforts • Assist with event planning and quoting

ONE Sotheby's International RealtyMarketing Director

Apr. 2010 - Dec. 2013Miami BeachAs a Marketing Director of an international franchise, I designed marketing that helped the local branch grow exponentially from 2 offices in 2010 to over 9 offices in 2013, with more than 350 realtors. I wore various hats from day to day, overseeing company as well as agent and development sales marketing. For the first 2.5 years of my time with the firm, I was solely responsible for operating the entire marketing department - including concepting, designing, quoting projects, providing training, keeping updated billing, and selling ad space. • Concepted, designed and developed iPad listing presentation (the first among local competitors) • Provided agents with training how to utilize the iPad listing tool to maximize business • Designed and or concepted all company marketing • Project management, liaising between company leadership and vendors • Critiqued and edited work designed by Marketing Coordinator • Coordinated publications with printers, from quoting to delivering print-ready files • Sold ad space in company publications to agents, meeting quotas and generating revenue • Art direction and project management of company video projects • Copywriting of original content for marketing materials • Member of team who collaborated to launch company’s new website • Provided agent support for individual marketing efforts • Spearheaded email platform: designed templates, oversaw developers, sold subscriptions • Organized and kept track of all billing for marketing department