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C-level Executive
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Work Background
Head of Product Marketing & Partner Marketing
Kiflo PRMHead of Product Marketing & Partner Marketing
Feb. 2023 - Sep. 2023Paris, Île-de-France, France · RemoteMain markets: USA, Canada, UK, Europe Union. Results: 15.78% growth in MRR (Q1 x Q3). Creation of the product marketing strategy across all channels: organic (SEO and CRO), Social Media, Paid Media, Email Marketing, Referral, and Partner Marketing. ABM Strategy for the new ICP. Increased generation of qualified demand. Implementation of HubSpot as CRM (integrating mkt, sales, and CS). Website/blog platform migration. Responsible for Kiflo's Academy (courses and materials) + facilitating lives with big market players. Established and managed budget to ensure cost-effective and optimal ROI. Team management of 7 people (global).
Head of Growth Marketing Strategy | Account Managers Team
GH BrandingHead of Growth Marketing Strategy | Account Managers Team
Aug. 2021 - Jan. 2023São Paulo, Brazil · HybridResults: +$400,000 in cross-sell/upsell and renewal. Customer results: 180% growth and record sales on Black Friday (2022) | 50x increase in ROAS. Growth of the team to 10 people and indirect management of 50 people through multidisciplinary squads (SEO, Inbound, Paid Media, Social Media, Tech, UI/UX, Copywriters, Design). Increased Customer Lifetime Value and Customer Success with the implementation of kickoff, Onboarding, Ongoing, and SLA’s. Improve performance and quality with Agile methodologies. Continuous monitoring and optimization of OKRs and KPIs: LTV, NPS, production efficiency, retention, expansion, and customer’s KPIs.
Founder | Product Management & Marketing Consultant
Product4PeopleFounder | Product Management & Marketing Consultant
Oct. 2019 - Sep. 2021Belo Horizonte, Minas Gerais, Brazil · Remote- PLG (product-led-growth) and SLG (sales-led-growth) - ABM Strategy - CMO and CRO as a service - Go-to-market Strategy - Marketing and Product Marketing - CRM Implementation and Management - Product Discovery
Head of Growth | Marketing & Customer Success Areas
FRST FalconiHead of Growth | Marketing & Customer Success Areas
Feb. 2021 - Jul. 2021São Paulo, São Paulo, Brazil · RemoteB2B & B2C Ed-tech Startup from Falconi’s Group. Results: generation of 5000 MQLs in 10 days and 12% conversion into sales. Responsible for the FRST RESET Program, an Online Event focused on Directors, C-levels and, Managers on Management, Growth, and Leadership. Participation of Luiza Trajano (Founder/CEO Magazine Luiza), Flávia Bittencourt (CEO Adidas), Jean Jereisatti (CEO Ambev), Sérgio Saraiva (CEO Rappi).
Senior Customer Success Manager
Rock ContentSenior Customer Success Manager
Apr. 2019 - Oct. 2019Belo Horizonte Area, Brazil · On-site- Become a Senior with semester retention of 101,2% and negative churn. - Specialist in retention and revenue expansion, responsible for around 1.5 million in ARR - Inbound and Content Marketing Consultant - Monthly Top Performer (area) with 15,02% above the goal.
Customer Success Manager
Rock ContentCustomer Success Manager
Aug. 2018 - Apr. 2019Belo Horizonte Area, BrazilSkills: Estratégia de marketing
CSM - Customer Success Manager Junior
Rock ContentCSM - Customer Success Manager Junior
Aug. 2017 - Jul. 2018Belo Horizonte Area, BrazilSkills: Business Intelligence · Estratégia de marketing
Founder, COO, CMO
OneSkin TechnologiesFounder, COO, CMO
Feb. 2016 - Feb. 2017San Francisco · On-siteWe received a 250k investment and I moved to San Francisco, California to found OneSkin, a biotech startup. Responsible for Strategic Planning and all Operations. Management of Sales, Marketing, Finances, Legal, Product. Closing a second investment and partners.
Senior Project Assistant
FalconiSenior Project Assistant
Nov. 2015 - Feb. 2016Nova Lima · On-siteFeb. 2016 - Aug 2017, Nova Lima. Left the Company because I was invited to move to the USA to co-found OneSkin a biotech startup in Silicon Valley, San Francisco California.
Market Access and International Relations Intern
Sebrae-MGMarket Access and International Relations Intern
Sep. 2014 - Oct. 2015Belo Horizonte e Região, Brasil
Project Management Consultant
Ibmex Consultoria Empresarial JuniorProject Management Consultant
Jul. 2013 - Jul. 2014Belo Horizonte


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Comprehensive Consulting: Product, Marketing & Growth
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