GH BrandingHead of Growth Marketing Strategy | Account Managers Team
Aug. 2021 - Jan. 2023São Paulo, Brazil · HybridResults: +$400,000 in cross-sell/upsell and renewal. Customer results: 180% growth and record sales on Black Friday (2022) | 50x increase in ROAS. Growth of the team to 10 people and indirect management of 50 people through multidisciplinary squads (SEO, Inbound, Paid Media, Social Media, Tech, UI/UX, Copywriters, Design).
Increased Customer Lifetime Value and Customer Success with the implementation of kickoff, Onboarding, Ongoing, and SLA’s.
Improve performance and quality with Agile methodologies.
Continuous monitoring and optimization of OKRs and KPIs: LTV, NPS, production efficiency, retention, expansion, and customer’s KPIs.