Rochelle Blaak-Herron - Strategic Marketing Writer, blaak sheep-not your average writing

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Work Background

blaak sheep–not your average writingCopywriter and Content Specialist, Various Contracts

Feb. 2008Burnaby, British Columbia, CanadaI worked on contract for various companies doing the following work: Writing - write magazine articles, newsletters, annual reports, communications plans, and blog posts - research information to provide client stories - write for advertisements, social media posts, and press releases - create style guides for language-use consistency Graphic Design - create posters and invitations - design ads and brochures - craft graphics for social media posts - design detailed reports Web - Research, develop, and edit web content - Write and design newsletters in Mailchimp - Create and manipulate images using Adobe Creative Suite and Canva - Use SEO and Google Analytics for optimum results Proofreading - proofread book and magazine galleys for publication - check for accuracy in ads and packaging - proofread newsletters, annual reports, and various marketing materials for publication Editing - edit resumes, cover letters, profiles, articles, and blog posts - edit stories for structure, voice, and consistency - create, maintain, and follow editorial calendars Indexing - created and maintained book indexes

360hometours.ca IncSales and Operations Coordinator

Oct. 2019 - Jan. 2021Vancouver, British Columbia, CanadaWriting - wrote website content in WordPress - drafted detailed emails to clients and staff - proofread and edited company templates - crafted email newsletters in Mailchimp - wrote and edited instructional manual - wrote copy for real estate feature sheets Graphic Design - designed feature sheets Administration - responded to telephone and email inquiries - booked photography and videography shoots and floor plan measuring appointments for homeowners - worked with photographers, videographers, Matterport and drone operators. and floor plan technicians on shoot appointment details - inspected and uploaded photos, videos, and Matterport files - delivered photographs, videos, and floor plans to clients - inputted data and client information into database - created invoices and calculated detailed pricing formulas and amounts owing - sent out invoices to clients - performed collection calls to overdue account holders

Simon Fraser UniversityExecutive Assistant

May. 2018 - Sep. 2019Vancouver, British Columbia, CanadaWriting - wrote monthly student newsletter articles - audited website content Administration - maintained President's calendar - scheduled meetings for President and executive office staff - processed staff applications - completed expense reports - took minutes at monthly meetings - distributed packages to university departments - responded to email and telephone inquiries

Vancouver Symphony OrchestraDevelopment Assistant

Jul. 2017 - Apr. 2018Vancouver, British Columbia, CanadaWriting - drafted letters to donors and members - crafted copy for donor information packages - wrote articles for monthly member newsletter - proofread monthly member newsletter Graphic Design - created infographics for donor information packages - designed brochures and posters for members and donors Administration - coordinated mass mailouts - researched information on potential donors and assigned projects - updated database with donor and member details - organized meetings - responded to email and telephone inquiries - sent out invitations and information packages - printed and cut information packages, folders. business cards, invitations, and posters using in-house printer

The Flag Shop | Textile Image Inc.Marketing Communications Coordinator and Executive Assistant

Nov. 2016 - Jul. 2017Vancouver, British Columbia, CanadaWriting and Editing - created and wrote email blasts - wrote social media posts - co-wrote, edited, and proofread blog posts - curated letters for mass mailings Administration - managed filing system - coordinated mass mail outs - prepared minutes for distribution - took photographs of merchandise - set up merchandise for corporate luncheons

College of Dental Surgeons of BC (CDSBC)Administrative and Communications Coordinator

Nov. 2007 - Oct. 2016Vancouver, Canada AreaWriting and Editing - wrote, edited, and proofread newsletter articles, annual report, and marketing materials - researched, compiled, and summarized information on assigned projects - contributed to training manual and style guide - drafted communications plan and press releases Graphic Design - created Awards Ceremony Program which included photos, biographies, and agenda - designed and maintained dentist and certified dental assistant registration forms - crafted style guide front and back covers - designed Annual Report layout and graphics Web - researched, developed, and edited web content - worked with web designers to revamp organization's website - created and manipulated images using Adobe Creative Suite - used SEO and Google Analytics for optimum results Administration - distributed large weekly and quarterly mail-outs - arranged all aspects of conferences, meetings, and appointments - entered detailed records, correspondence, and contact information into database - prepared agendas, minutes, and informational packages for distribution - responded to email, mail, and telephone inquiries