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Work Background
CETV NowChief Revenue Officer (CRO)
Dec. 2023Kansas City Metropolitan AreaAs the Chief Revenue Officer for CETV Now, my primary responsibility is to spearhead revenue growth, ensuring the attainment of targeted revenue goals. In this capacity, I oversee strategic planning, core client targeting and acquisition, product development, marketing, branding, events, sales, and business development. Collaborating with fellow members of the executive team, I play a key role in executing CETV Now's current corporate strategic plan. Together, we are dedicated to driving success and innovation in the ever-evolving landscape of commercial environment TV advertising.
BOL AgencyChief Revenue Officer
Mar. 2022 - Oct. 2023Kansas City Metropolitan AreaAt BOL Agency, I directed the entire sales organization, setting strategic goals and tactics that led to consistent revenue growth. Key achievements include utilizing advanced AI tools to revolutionize sales operations, leading to personalized pitches and higher conversion rates, driving a 50% increase in annual revenue through strategic alliances and distribution agreements, and implementing innovative strategies that resulted in a 725% increase in pipeline growth and a reduced sales cycle from 120 to 60-75 days. Won a 2023 Finny Award for our work with LTN Global.
Aumento Growth MarketingOwner
Oct. 2021Kansas City Metropolitan AreaAumento Growth Consulting (AGC) drives transformative revenue growth by crafting tailored revenue plans and executing demand generation strategies across marketing, social media, and digital sales. Our expertise in consulting and fractional leadership has empowered companies to achieve substantial increases in revenue and market presence. Highlights:
Completed eight assignments, six of them were revenue focused. Each opportunity experienced minimum of 75% growth in revenue, maximum of 245% growth. Two of the eight assignments focused on Demand Gen and creating inbound/outbound systems. A mid-size tooling company experienced 319% increase in inbound product requests. A small pool company experienced 165% increase in qualified web-based leads.
SpectrioVice President of Sales & Commercial Growth
Aug. 2019 - Mar. 2022Kansas City Metropolitan AreaDuring my tenure as Vice President of Enterprise Sales, I championed remarkable revenue growth, taking it from $64 million to an impressive $105 million. My expertise in digital signage, interactive kiosk, in-store music and messaging, and scent marketing solutions played a pivotal role in achieving this success. I thrived in a collaborative environment, working closely with C-suite executives to align the organization's efforts around revenue goals and overall business strategy. My knack for innovation led to the exploration of new revenue streams, entry into new markets, product launches, and the implementation of stronger channel sales models. I introduced data-driven insights through key performance indicators (KPIs) and metrics, regularly reporting on revenue performance to stakeholders. Building and managing two sales departments from the ground up, I optimized third-party installation processes, resulting in substantial wins with prominent brands. My strategic prowess extended to forging partnerships, alliances, and distribution agreements that drove revenue growth, while I also played a key role in aligning product strategies with revenue objectives. With a strong track record of success, I transitioned the Strategic Sales team from a $43,000 MRR pipeline to an impressive $1,025,000 MRR pipeline within just seven months, maintaining an outstanding 37% close rate.
V Digital ServicesVice President of Strategic Sales and Channel Development
Dec. 2016 - Jan. 2020Phoenix, Arizona AreaSales Insights - Built enterprise and Channel Programs from ground up. Drove agency from $9 million to $17 million in 20 months. Drove partner revenue through pipeline development with our channel partners through training, city visits and sales calls. Drove upsell opportunities with current agency accounts, through partners and personal accounts. Created new protocols for communication between product fulfillment, sales and account managers. Created synergistic alignment across multiple divisions, departments and companies within Voice Media Group. Company Overview - V Digital Services helped clients achieved goals by growing their digital footprint. The agency provided an array of digital services and strategies designed to increase web and mobile presence, generate leads to expand customer base, and deliver significant ROI & increased revenues. B2C, B2B, Franchise and additional verticals/markets were supported.
G/O DigitalSenior Director of Business Development (Company Revenue: $22 Million)
Jun. 2015 - Dec. 2016Phoenix, AZI'm a results-driven leader with a track record of turbocharging sales forces and consistently surpassing revenue targets across diverse industries. I've honed my skills by designing high-impact digital marketing campaigns for major brands, including Massage Envy, AAMCO, Menchie's Frozen Yogurt, NeoGraft, and many more. My forte lies in the complete sales cycle, from hunting new business opportunities to sealing high-value deals. I excel in identifying national and regional sales prospects that align perfectly with the G/O Digital suite of solutions. I specialize in conveying the transformative power of social commerce, whether through face-to-face meetings, phone calls, or compelling written pitches, helping large retailers and restaurants supercharge growth and customer acquisition. On a daily basis, I'm relentless in cultivating a robust sales pipeline through proactive lead generation and prospecting, all meticulously documented for transparency in our CRM system. My ability to pinpoint clients' needs and craft effective sales strategies sets me apart, supported by proficiency in strategic selling processes, tools, and negotiation. I'm a top-of-funnel maestro, deftly handling 200+ named accounts to secure valuable opportunities. Armed with effective email, thought leadership, and social selling tactics, I excel at breaking through barriers and driving revenue growth through deep collaboration with cross-functional teams. Catch me at industry and client conferences, sharing insights and expertise to fuel success.
G/O DigitalDirector of Strategic Accounts
Nov. 2013 - Jun. 2015Phoenix, AZHave enjoyed a high level of success with G/O Digital in designing and managing campaigns for clients. In March 2015, my team and I won the Best Use of Strategic Marketing from BIA-Kelsey at the GoLocal Awards. In April 2015, I was named to Gannett's first-ever President's Circle. I was the #1 performing Sales Rep/Director across all of G/O Digital. My performance also ranked me in the Top 4 reps across all of Gannett's various channels (Publishing, Broadcasting, National and other Digital Ventures). In my role as Strategic Accounts Director, I focus on large customers by representing the entire portfolio of G/O Digital (BLiNQ, Shop Local, and Clipper Magazine) Digital Marketing suite of products. I work with customers and help lead their account planning cycle from pre-sales through launch and optimization stages. I help facilitate the coordination of involvement of company personnel from C-Level to Account Management to ensure the clients goals and KPI’s are met. I’m responsible for all aspects of the sales cycle and focus on solution-based directives. My areas of expertise are in the Franchise world, Automotive Aftermarket Service, Medical (example: Dental, Plastic Surgeons) and Retail operations. Led entire sales organization in 2014 with over $4 million in sales.
GannettLocalDirector of National and Franchise Sales
Oct. 2012 - Nov. 2013Phoenix, Arizona AreaResponsible for developing large-scale new business and franchise clients while growing digital revenue from our existing accounts. Focus on creating, developing and implementing digital marketing strategies and solutions for companies with multiple locations. Between January 2013 and May 2013 I personally booked over $1.3 million in digital sales. Direct team of national sales executives to create a variety of integrated digital solutions such as Portable Search (mobile phones and tablet); Paid Search (desktop); Search Engine Optimization; Display Ads; Social Media; Retargeting; Website Development and additional digital products. Other responsibilities include supervising research needs, developing business plans, employee development, managing fulfillment, pricing, production and recruitment.
Gannett LocalSenior Sales and Marketing Executive
Aug. 2012 - Oct. 2012Phoenix, AZStarted with Gannett Local in March 2012 as an Acquisition Representative. Earned a promotion to Senior Sales and Marketing Executive in July 2012. Booked approximately $250,000 in total sales in less than 100 days.
G/O Digital Marketing (Rebranded from GannettLocal)Senior Account Executive
Mar. 2012 - Oct. 2012Phoenix, AZAs Senior Account Executive, I focused on the small to medium sized customer. Developed sales programs around Portable Search (mobile phones and tablet); Paid Search (desktop); Search Engine Optimization; Display Ads; Social Media; Retargeting; Website Development and additional digital products. Other responsibilities include supervising research needs, developing business plans, employee development, managing fulfillment, pricing, production and recruitment.
Gannett LocalAcquisition Representative
Mar. 2012 - Aug. 2012Phoenix, ArizonaAs an Acquisition Executive I work with a wide variety of clients and assist small to medium size companies by growing their business with digital marketing. With the power of Gannett, the company behind the USA Today, The Arizona Republic, azcentral.com, over 100 nationwide newspapers and sites such as CareerBuilder.com and Cars.com, we are able to increase the digital footprint of any business. Highlights: Earned fast-ever promotion Senior Sales Executive in company history in just 3 months while hitting 927%, 335% and 264% to goal during that span.
San Tan Valley TodaySenior Media Consultant
Aug. 2011 - Dec. 2011Queen Creek, AZRecruited to design and develop a sales and social media division of the company. Sell in a B2B environment. Today Publications is Pinal County's largest circulated newspaper and online news media resource, covering San Tan Valley, Queen Creek, Gold Canyon, Anthem, Florence and all of Pinal County. Today Publications is a fully accredited news agency.
Raven Golf CourseGuest Services Supervisor
Nov. 2010 - Aug. 2011Phoenix AZRecruited to help oversee and transform the total guest experience from start to finish. Main responsibilities include overseeing all guest service personnel, scheduling of tournaments and events, staff development and training. Also working with Golf Course Operations to develop and enhance maintenance standards and practices. Experience with Golf Course Operations also includes turf management, managed play practices and developing the theory of golf round maximum revenue.
Arizona Parks and Recreation AssociationVolunteer Consultant
Nov. 2009 - Jan. 2012Phoenix, Arizona AreaServed as Event Chair/Coordinator for Arizona Salsa Festival. Lead team in event planning, budget development, marketing, logistics and more for this event that draws 5,000 people and more.
On Time Express, Inc.Special Projects Manager
Sep. 2009 - Jan. 2010Oversaw customer service operations, started framework for Inside Sales Department and worked on special projects as determined by the owner.
Draftsharks.com, LLCSenior Editor / Publisher
May. 2001 - Sep. 2013Rochester, NY (work remotely)Responsible for hiring writers, junior editors, graphic designers and photographers; overseeing the design of web site; development of style guide; coordinating the work of section editors and graphic designers; creating, approving, managing and enforcing deadline schedules; giving final approval for content before it is printed; writing copy, such as the publication's editorial; meeting with advertisers; attending conferences of publishing professionals; managing budgets; moderating message boards; coordinating production of several features simultaneously such as player profiles, draft profiles and statistical analysis/projections as well as planning future stories. Have a firm understanding of communication law and Associated Press style.
Federal ExpressSenior Account Executive
May. 2001 - May. 2004FedEx is a worldwide network of companies providing customers and businesses with the same "absolutely, positively" zeal for providing excellent service. Independently, each company or division offers flexible, specialized services that represent the broadest array of supply chain, transportation, business and related information services. This position required extensive selling and positioning of the FedEx brand to small, medium and large customers.
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