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Work Background
Tech MahindraDirector Of Product Design
Nov. 2021 - Jul. 2024Toronto, Ontario, CanadaIn this tenure, I have the responsibility to lead the UX design, development, and implementation of an enterprise-level e-commerce platform for AT&T Stores Front. In addition, I conceptualize and create mockups, wireframes, prototypes, and user testing to address and transform complex UX issues into elegant experiences. Here, I also engage with development and content teams to accomplish defined design requirements while conducting observational studies and usability testing to maintain knowledge of current design methodologies. Below are my career achievements that I attained:
Credited with streamlining the complex process for AT&T customers in choosing cellular phones and plans; designed multiple upper funnel pages and interactive products from concept through to high-fidelity prototypes, resulting in optimizing user experiences and increasing customer conversions.
REDspace Inc.Senior UX Designer
May. 2020 - Nov. 2021Bedford, Nova Scotia, CanadaAs a senior UX designer, I employed user-centered design principles throughout the company and advocated for simple and intuitive user interfaces. Below are my career achievements that I attained:
Facilitated military personal to get a detailed information on progress/activities related to military training by designing and developing the Canadian Armed Forces digital learning platform, including video storage and LMS integration. Led and directed design and user experience efforts for IBM Your Learning Platform, a global enterprise-level learning management system that served tens of thousands of employees, worldwide.
Igloo SoftwareWokplace Solution Design & Technical Consultant
Jan. 2019 - Aug. 2019Kitchener, Canada AreaAt Igloo Software, I provided exceptional consultancy and solutions to team members through the entire sales process focusing on meeting customers’ business requirements/specifications. I leveraged technical and product knowledge expertise for Igloo Software to clients, customer managers, and account managers. Below are my career achievements that I attained:
Pivotal in increasing brand advocacy and customer satisfaction for the Igloo SaaS platform via community support and training platform. Consulted with multiple clients, such as Stitch Fix, Teach America, and Keen Footwear in developing their employee workplace installation.
Igloo SoftwareProduct Experience Consultant
Apr. 2018 - Dec. 2018Kitchener, Canada AreaDrive technical sales support during the entire sales process, create and hold customer presentations. Leveraged my ability to bridge strategic business goals with operational and system requirements while managing targeted customer outcomes. Analysis of customer requirements deliver conception of architectures for customer solutions and build specification of individual customer requirements. Preparation of offers, commercial and technical advice to customers. Respond to Request for Information/Proposal documents. Create estimates and statements of work
Booz Allen HamiltonSenior Consultant & Product Designer | Product Owner
Jan. 2013 - Apr. 2017Mclean VADuring this period, I provided thought leadership and strategic direction to diverse project teams consisting of analysts, developers, UX designers, UI visual designers, and strategists to develop web and mobile experiences. Below are my career achievements that I attained:
Coached and empowered a highly skilled team of 6 corporate partner designers and writers to design a communications platform in support of a successful $425M procurement; the platform included brand development, messaging, motion graphics video production, and web interface development. Conducted detailed user research, market analysis, and fieldwork for proposal development of a national recreation bid valued at $450M; led several ideation workshops for user journeys and service blueprints, including prototypes, videos, user interfaces, and other assets. Facilitated Johnson & Johnson with the brand recognition portal that captured the social conversation, competitor insights, and financial data from practitioners to the C-Suite, generating $3M in revenue over 3 years.
Booz Allen HamiltonSenior UX Designer | Digital Business Strategy
Jan. 2012 - Dec. 2013McLean, Virginia, United States
Booz Allen HamiltonSenior Consultant UI/UX
Mar. 2011 - Apr. 2012McLean, Virginia, United States
MJM Creative ServicesDigital Strategy Consultant | User Experience Designer
Jan. 2005 - Dec. 2008New York, NY
Wallop Inc.Creative Director, Art Director | Principal
Jan. 2004 - Dec. 2005Vancouver, Canada Area
HellaCreative Digital Innovative SolutionsDigital Innovation Consultant & UX Design Specialist
Apr. 2001 - May. 2011Calgary, Canada AreaManaged, organized and designed digital experiences for over enterprise clients across industry sectors, including automotive, life sciences, consumer goods, and others. Clients included top Fortune 500 companies such as Pfizer, Toyota, Ford Motor Company, AIG, WPP, EY, Thomson Reuters, Johnson & Johnson, IRS, and USFS.
PGiDigital Creative Director | UX/UI design
Jan. 2001 - Dec. 2004Vancouver, BC
Origin Design GroupSenior UI/UX Designer Interactive
Jan. 1999 - Dec. 2001
Rage Pictures Ltd.Lead Designer Illustration and Animation
Jan. 1996 - Jan. 1998Vancouver, British Columbia, Canada
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