Requests
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Work Background
Atlantic GrupaSenior Brand Development Manager | Beverages Business Unit
Jan. 2023Zagreb, Croatia
Atlantic GrupaRegional shopper marketing manager | Beverages Business Unit
Dec. 2021
EssityMarketing Manager Libresse SEE
Nov. 2018 - Nov. 2019Zagreb
EssityCustomer Marketing Manager Adriatics
May. 2015 - Nov. 2018Zagreb, Croatia- Develop and lead implementation of customer specific shopper activations including promotion management and in-store support for brand marketing initiatives
- Develop category management activities for assigned brands (Zewa & Libresse) through creation of internal alignment and building partnership with retailers
- Category review with key customers including advices on strategies to grow their category sales
- Ensure development of tailor-made activities, negotiate and implement these promotions by maximizing counterparts with retailers - Evaluate ROI for the key activities, set KPIs and follow up with corrective actions - Translate all available shopper insights into actions, conduct local shopper research when applicable - Contribute to region EEMEA best practice sharing, networks and projects
EssityMarketing Manager Zewa Adriatics
Aug. 2013 - May. 2015Zagreb, Croatia - Propose and develop brand specific activation strategis for assigned markets in line with global guidelines and priorities
- Ensure excellent execution of innovations and new brand initiatives
- Propose media strategy for focus markets aiming to reach effective media targets and further build brand image - Collect brand related insights and incorporate them into execution plans
- Coordinate BTL activities with sales and distributor
Danone DairyMarketing Manager Adriatics
Jun. 2009 - Jul. 2013Zagreb, Croatia - Develop, propose and implement marketing strategy for assigned markets - Evaluate financial aspects of product development (research & development, ROI, P&L projections)
- Recommend and maintain partnership with local suppliers
- Define media strategy for the entire Adriatic region with focus on achievement of effective media targets vs. media investment
- Coordinate and supervise major market research projects such as investigation of potential new launches and target group preferences
- Marketing budget planning and controlling with P&L responsibility
- Train and develop marketing team
Danone DairyBrand Manager
Jul. 2008 - May. 2009Zagreb, Croatia - Propose and execute marketing plans for assigned brands
- Manage different research studies, monitor and implement key findings
- Close collaboration with creative and media agencies on development and execution of local campaigns (including shooting of TV commercials)
- Analyze historical brand results and track new product launches to propose correction plans as well as to identify key learnings - Regularly track brand performance, consumer trends, market conditions and other contributing factors to help further brand development - Preparing relevant reporting including brand profitability analyses
Coca-Cola Hellenic Bottling CompanyAssistant to Cluster Marketing director Adriatic
May. 2006 - Jun. 2008Zagreb, Croatia
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