Cross-industry ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ & ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ leader with 13 years of experience in top Fortune 500 companies (PepsiCo, Johnson & Johnson, Danone), driving transformation through ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐ฏ๐ business models; strategic P&L turnarounds, pioneering ๐๐ข๐ ๐ข๐ญ๐๐ฅโfirst strategies; designing ๐ก๐จ๐ฅ๐ข๐ฌ๐ญ๐ข๐ ๐๐๐จ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ๐ฌ for brand activation.
Built brands at the intersection of ๐๐๐๐ฎ๐ญ๐ฒ, ๐๐๐ฅ๐ฅ๐ง๐๐ฌ๐ฌ, ๐๐ฎ๐ญ๐ซ๐ข๐ญ๐ข๐จ๐ง, ๐๐ง๐ ๐๐๐๐ฅ๐ญ๐ก, translating deep consumer insight across industries into strategy and driving impactful execution. I excel in untapping unique ๐๐ซ๐๐ง๐ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ angles, and leading ๐ฌ๐ฎ๐ฉ๐๐ซ๐ข๐จ๐ซ ๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐ญ๐ข๐๐ฅ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ .
As a strategic brand consultant, Iโve partnered with both individuals and emerging businesses โ coaching 20+ professionals in shaping distinctive ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ ๐๐ซ๐๐ง๐๐ฌ and advising ventures on market positioning, narrative development, and go-to-market execution.More...
Adam Newton
Head of Strategy & Transformation@Danone
Verified
As Adam Newton, the Head of Strategy & Transformation at Danone, I have successfully led several strategic initiatives that have significantly improved the company's operational efficiency and profitability. I have also implemented transformative changes that have enhanced the company's adaptability to market trends and consumer demands. My leadership has resulted in the successful execution of various innovative projects, contributing to Danone's growth and sustainability.More...
Hana Rukavina
Brand strategist | Marketing Lead | New product development@Atlantic Grupa
Verified
Senior marketing expert with 15+ years of working experience in renowned multinational & regional companies (Danone, Coca-Cola, Essity, Atlantic Grupa). Experienced in new product development, building compelling brand & go-to-market strategies as well as leading creative development & communication campaigns.
Excellent project management & communication skills, love working with multicultural cross-functional teams.More...