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C-level Executive
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Founder & CEO
OptiqEventsFounder & CEO
Nov. 2025Canada, TorontoAt OptiqEvents, we combine Insight. Precision. Execution. to deliver experiences that connect, inspire, and drive measurable business impact. From strategy to execution, we partner with organizations seeking fractional event leadership — senior-level expertise, on demand.
Senior Marketing & Events Executive (Progressive Roles)
New York LifeSenior Marketing & Events Executive (Progressive Roles)
May. 2009 - Jun. 2024United States, New York- Directed enterprise-wide conferences, advisor summits, and industry tradeshows (500–5,000+ attendees). - Transitioned organization from in-person to virtual/hybrid events during the pandemic, sustaining engagement and satisfaction. - Designed and executed sales conferences, client-facing events, and executive meetings, aligned with organizational priorities. - Negotiated vendor contracts and managed multi-million-dollar budgets, achieving cost savings while maintaining premium quality. - Integrated event strategy with marketing campaigns, boosting participation and client/advisor engagement by 25%. - Partnered with C-level executives and stakeholders to ensure brand alignment across event programming. - Led rebranding and promotional initiatives tied to conferences, driving 30% increase in client acquisition. - Delivered executive messaging, presentations, and toolkits to support senior leadership at major events.

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