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Work Background
VerveSales Director
Oct. 2024Bentonville, Arkansas, United States
InMarketSr Sale Director
Jan. 2020 - Oct. 2024Rogers, Arkansas, United States• Location-based mobile digital media/advertising sales to CPG shopper marketing clients supporting Walmart and Sam’s Club. • Support other major retailers with digital media advertising, data analytics and insights. • Provided clients with strategy for attaining incremental sales and awareness of products in store. • Assisted in Planning and organizing key marketing events to support client relationships. Supported local charities with events to raise funds and promote awareness. Responsible for annual marketing budgets for events.
ValassisSales Executive
Jul. 2016 - Feb. 2020Rogers, AR• Print and digital media sales to CPG shopper clients supporting various retailers. • Collaboration with Walmart/retail support team for penetrating Walmart brand and merchant marketers and supported the weekly circular for Walmart. • Partnered with digital co-workers in strategizing on RFP for FSI and direct mail programs aligned with seasonal programs for Walmart calendar year. President’s Club Winner - 2017, 2018
CCG Marketing SolutionsVP, Business Development
Oct. 2015 - Apr. 2016Bentonville, AR• Sales and marketing to CPG clients of digital sampling on Walmart.com and direct to home consumer programs.
• Collaborated with marketing teams in the creation of customized sampling and direct to home programs relevant to clients marketing initiatives and strategies – (brand awareness, traffic drivers, ROI, CRM growth management) • Managed national CPG accounts relevant to sampling and direct to home marketing programs, POS material and signage.
• Responded to RFP in a timely manner with SOW, follow up and • Partnered with relevant data and digital media companies to develop strategies and tactics for go to market consumer driven programs.
• Sold 1.5 million in direct -to- consumer sampling, digital sampling, signage, POS and direct mail targeted for Walmart retail consumers/shoppers. Co-selling of 2 million for national product launches and new innovation programs.
the Sunflower GroupDirector of Business Development
Mar. 2014 - Oct. 2014Bentonville, AR• Sales and marketing of direct to consumer, retailtainment (in-store events), POS materials to major retailer and suppliers
• Collaborated with CPG clients supporting major retailer to in developing tactics and programs that aligned with retailer initiatives
• Strategic team member in planning and execution for initial alcohol demo program in Walmart stores nationwide
• Assisted in selling over 4M in revenue with key CPG alcohol vendors for demo program in Walmart stores.
ATTBusiness Account Manager
Jan. 2002 - Dec. 2011Fayetteville, ARResponsibilities include generating new customers within market segment of medium to large corporations which generate between $250,000 to 1 million in revenue annually. Responsibilities also include managing existing customer relationships and growing their business base to include mobility business applications. Managed staff of support team for key accounts. Responsibilities included cultivating customer service relationship between retail store and business customer. Managed all trade show, marketing events and budgets for assigned territory. • Achieved 103% of quota for 2008 and was ranked in top 20 sales for year in the US. • Achieved 170% of quota to date for 2009. Maintained a less than 1% churn rate of existing customer base and revenue base increased 35% in existing market. Winback Account Executive Responsible for generating new customers within business market groups with revenues ranging from $5k per month to $25k per month.
• 2005: Achieved 100% of quota for the year.
• 2004: Achieved 92% of quota while enduring a 2 month strike as a result had to work outside of normal job responsibilities. • 2004: Generated 35% of revenue increases with new customers in enterprise market segment.
• 2003: Achieved 100% of quota for the year.
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