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Work Background
Freelance(Exec) Creative & Design Director | Brand Consultant
Jul. 2024
Merlin EntertainmentsHead of Design | Design & Creative Consultant (Contract)
Aug. 2023 - Jul. 2024London, England, United Kingdom• Established Merlin Creative’s new in-house visualisation team, collaborating with Directors of Global Creative, Operations, and Finance
• Led the team to drive an increase in the quality and standard of work across the board, leading to an expansion of the in-house team within 6 months
• Introduced strategic hires and new workflow processes, identifying substantial cost savings, efficiencies and higher creative output standards overall
Mr. PresidentDesign & Branding Director (Freelance)
Jun. 2023 - Jul. 2023London, England, United Kingdom
Paramount+Creative & Design Director (Freelance)
Mar. 2023 - May. 2023Berlin, Germany
FreelanceCreative & Design Director | Brand Consultant | Brand Specialist
Oct. 2022 - Aug. 2023• Oversaw design output and created new client brands at independent agency Mr President
• Worked with Paramount+ to develop the brand and launch campaign for a new series
• Clients: Paramount+, Goldman Sachs, Aviva, BetVictor, Horizon, Ensemble Travel, Oodle
Mr. PresidentDesign Director (Freelance)
Oct. 2022 - Dec. 2022London, England, United Kingdom
Littlehawk/Friendly Giants Founder & Chief Creative
Apr. 2017 - Dec. 2022London, England, United Kingdom• Founded and ran a strategic branding and creative agency
• Achieved record-breaking engagement and sales for Notonthehighstreet
• Delivered global rebrands for BBC Doctor Who and BBC Studios
• Clients: LEGO, ITV, Virgin, Netflix, BritBox, Hayu, Tech Nation, DAZN, Lookout Point, The London Eye, Make-A-Wish UK, hush, Go Ape, SNEAK Energy
BBC StudiosCreative Director, Branding & Design
Mar. 2015 - Mar. 2017London, United Kingdom• Built an in-house design and animation team to rebrand the BBC's commercial arm for B2B and B2C
• Spearheaded the development and launch of BBC’s global identity and content branding
Arts University BournemouthLecturer, Visual Communications
Jan. 2013 - Mar. 2014Bournemouth, United Kingdom• Worked with first-year Visual Communication students to enrich and evolve their storytelling skills, transforming ideas to campaigns and guiding the transition to final production.
ITVCreative Director, ITV Rebrand & New Channel Brands
May. 2012 - Dec. 2014London, United Kingdom• Led the on-air ITV design and animation, winning Gold and Bronze Cannes Lions for CITV and ITV
• Built bespoke in-house 25-person project teams to design and launch ITV Encore and ITVBe, the biggest digital channel launch in the UK
UNIT MediaCreative Director
Nov. 2010 - Apr. 2012London, United Kingdom• Established and led design and motion teams, transitioning the company to focus on short-form and advertising
• Rebranded the company to reflect its expansion while trebling the size of the finishing and compositing teams
• Clients: Cartoon Network, Talk Talk, Sky, Barclays, Sony, Johnnie Walker, DHL, ITV, Heineken, London 2012, Nike, Red Bull, Activision
DareCreative Lead & Head of Animation
Mar. 2006 - Nov. 2010London, United Kingdom• Managed all creative output and live-action/animated content from pre-production to on-air and digital delivery
• Clients: ITV, EA Games, Sainsbury’s, BMW, Sony UK & Europe, Vodafone, Sony Ericsson, Nescafé, Barclaycard, Barclays, New Look
Peccadillo PicturesDesign, Marketing & Project Manager
Mar. 2004 - Nov. 2005London, United Kingdom• Developed, designed and animated all advertising campaigns for a niche film distributor, overseeing marketing, packaging artwork and design
• Established a fully-fledged online DVD sales arm
FreelanceWriter & Researcher
Dec. 2002 - Mar. 2004• Clients: Wieden+Kennedy, Strawberry Frog, Blueberry Frog, Johnson & Wolverton (Amsterdam), Jochem Wijnands, Gorilla Films, Laika Films
The Hamptons International Film FestivalFestival Writer
May. 2002 - Oct. 2003The Hamptons, New York• Wrote synopses and introductions for the festival film catalogue
• Introduced films and hosted live Q&As
Lightspeed StudiosProject Manager
Dec. 2001 - Nov. 2002Amsterdam Area, Netherlands• Managed a design studio with offices in Amsterdam and Portland
• Responsible for new business, project delivery and design work
• Clients: Adidas, Nike and Johnson & Wolverton
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