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Work Background
Nutcracker Marketing SolutionsChief Executive Officer
Jun. 2024
Helium Marketing - MENAManager Strategy & Creative
Aug. 2023 - Nov. 2024
Lotto Carpets GalleryMarketing Manager
Mar. 2023 - Nov. 2024As a marketing manager, I design, curate and execute marketing strategies with the help of my team that change the conversation around carpets. I have successfully moved the brand from a traditional retail school of thought to a more cohesive and brand narrative that treats carpets as works of art rather than floor coverings
Pakistan Muslim League NoonStrategic Communications
Feb. 2023 - Aug. 2023I have been associated with PMLN as a communications strategist. My responsibilities include creating and executing media content. I have spearheaded a number of project on the creative front that are centred around generating original content for the party. Despite working for the party, I remain staunchly apolitical.
National College of ArtsAssociate Professor
Jan. 2019
Beaconhouse National University (BNU)Associate Professor
Jan. 2019 - Dec. 2020
Talk! servicesDirector
Jan. 2016 - Mar. 2023Lahore, PakistanTo improve your relationship with yourself and others by getting you to a point of harmony within yourself and the universe. We listen and we care. Through our personalities, experience and exposure we create a non-judgemental environment and a positive vibe that is holistic and congenial to get you to open up, get in touch with your individual vulnerabilities and just be yourself. We provide the atmosphere for you to TALK! and always go the extra mile to make your heart feel light and make you feel powerful. We believe in the power of habits and equip you with tools that enable you to come out of your shell, no longer be afraid of your full potential and accept yourself for everything you are and can be. At TALK! we value your privacy.
Freelance, self-employedFreelance Theatre Practitioner
Jan. 2010 - Dec. 2016Singapore, SingaporeMehreen’s first experience on stage was playing the grandmother to the protagonist in her Secondary School musical, Sing to the Dawn, Directed by Loretta Chen. The experience led her to the decision to pursue a career in the theatre. Years later, she enrolled herself in the Diploma in Theatre course in the Nanyang Academy of Fine arts. She graduated with her Diploma in 2013 and then went on to do her BA(Hons) in Theatre Arts, validated by the University of Essex. She has completed her MA in Text and Performance from the Royal Academy of Dramatic Arts, London. Her interests range from acting to directing and Stage management. She is an avid Playwright who has worked on a number of commissioned projects as well. Her professional credits include, Look! Tiger Footprints (Act3 Theatrics), Mama Looking for her Cat (paper Monkey Theatre) and Chestnuts 6.9 as a stage manager (Stages), The Rainbow Fish (LGSI), Teen Kahaniyan (Independant Theatre Pakistan), Sindbad the Sailor (LGSI) During the Course of her studies, she has appeared in a range of pieces including A Streetcar Named Desire (Blanche), Stars in the Morning Sky (Klara), Romeo and Juliet (Nurse), Mourning Becomes Electra (Christine), Viva La Commedia (Pantalone), Widows (Alexandra) and Female Transport (Winnie).
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