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Work Background
Inteligência Comercial | Key Account
Philip Morris InternationalInteligência Comercial | Key Account
Jan. 2024São Paulo, BrazilResponsible for the Back Office area of key account: - Providing visibility of indicators to the commercial team - Restructuring the payment processes for key account network contracts - Calculating monthly and performance payments for network contracts
Customer Success Coordinator
Agroadvance BrasilCustomer Success Coordinator
Sep. 2023 - Dec. 2023Piracicaba, São Paulo, BrazilManage the customer success area, where 5 analysts were responsible for customer relationships from post-sales to repurchase. Structuring the repurchase process, which consisted of: - Readjusting the customer journey to obtain inputs for repurchase negotiation - Reversing delinquencies - Responsible for managing repurchase campaigns
Consultant
Agroadvance BrasilConsultant
Jul. 2023 - Aug. 2023Piracicaba, São Paulo, BrazilRestructuring of the Customer Success Department.
Innovation Specialist | Off Trade
AmbevInnovation Specialist | Off Trade
Jun. 2022 - Dec. 2022São Paulo, BrazilAs an Innovation Specialist reporting to the Director, I was responsible for the nationwide expansion plan of non-alcoholic innovations and ready-to-drink beverages. My portfolio included Mikes, Tonic, and new packaging for Pepsi Black. Ensuring the plan's execution at the grassroots level, I translated the strategy for the entire sales team, consisting of 5 regional teams across Brazil. I conducted training for the sales team on channel growth strategies and customer experience. I implemented SKUs on digital sales platforms, such as Bees. Weekly reporting to leadership included sales progress, coverage volume, and market share.
Key Account Manager
AmbevKey Account Manager
May. 2021 - Jun. 2022São Paulo, BrasilI was responsible for the Convenience Store channel in the state of São Paulo for 1 year and 2 months. During this period, I developed a business plan focusing on aligning the channel's portfolio with the customer profile. I provided monthly reports to all commercial managers and directors in the São Paulo region. Conducted analysis of volume, share, and coverage indicators for the targeted brands, with a focus on growth for Budweiser, Spaten, Brahma Duplo Malte, and Beats. Managed 30 business representatives across São Paulo and oversaw 3,000 points of sale, including 4 national chains and 13 regional chains. Managed a budget of 1 million for trade execution (tailor-made, canbase, and branding). Results after plan implementation: - 12% growth in Beer Volume - 4% increase in Beer Market Share in the channel - 7% rise in Premium Beer Weight
Market Intelligence Coordinator
AmbevMarket Intelligence Coordinator
Jan. 2021 - May. 2021São Paulo, BrasilI was responsible for structuring the market intelligence strategy/department for the São Paulo region with the aim of achieving the Brazil award in 2021. Within the market intelligence strategy, I implemented management systems that reduced the analysis time for all distribution centers in São Paulo. I automated result calculation via Power BI, conducted monthly reporting meetings for the sales director, led strategy cascades for the commercial team, built nationwide reporting presentations, and reported to the São Paulo sales director.
Sales Process Analyst
AmbevSales Process Analyst
Nov. 2019 - Jan. 2021São Paulo, Brasil
People and Management Analyst
AmbevPeople and Management Analyst
Mar. 2019 - Nov. 2019Diadema
People and Management Intern
AmbevPeople and Management Intern
Jan. 2018 - Mar. 2019Diadema, São Paulo
Business Advisor
Líder Empresa JúniorBusiness Advisor
Jan. 2017 - Dec. 2017Sorocaba Area, Brazil
Quality Manager
Líder Empresa JúniorQuality Manager
Aug. 2016 - Dec. 2016Sorocaba Area, Brazil
Administrative Financial Manager
Líder Empresa JúniorAdministrative Financial Manager
Jan. 2016 - Jul. 2016Sorocaba Area, Brazil
IT Director
Líder Empresa JúniorIT Director
Jan. 2015 - Dec. 2015Sorocaba Area, Brazil

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