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United Kingdom
Work Background
TexCycleHead of Marketing - Internal Interim Consultant
Jan. 2024 - Aug. 2024Europe
textalesHead of Marketing Communications - Internal Interim Consultant
Jan. 2024 - Aug. 2024Sofia, Sofia City, Bulgaria
From Bulgaria WithFounder
Aug. 2023Sofia City, Bulgaria"From Bulgaria With.." is a brand driven by the desire to showcase Bulgaria's unique flavors, stories, and artists through craft chocolates. Our chocolates make perfect gifts for foreign colleagues and friends, offering them a sweet taste of our beautiful country. Whether you're traveling and want to bring something authentic to your partners, hosting guests and want to greet them with a smile and good vibes, looking to encourage cultural exchange in your company with the tastes and traditions of Bulgaria, or celebrating holidays and want to delight colleagues with high-quality chocolate—we’ve got you covered.
ТехнополисCommunications Manager - External Interim Consultant
Nov. 2022 - Apr. 2023Sofia City, Bulgaria
VINDOMEHead of Communications
Oct. 2022 - Dec. 2023Monaco
TUMIEUROPE Marketing & Communication Manager
Mar. 2019 - Mar. 2023Ville de Paris, Île-de-France, FranceLeading the European Marketing strategy : − Define the European Marketing calendar & Main Communications Messages
− Lead the European Partnerships & Collaborations (Brands & Personalities)
− Establish the Media Buy Plan (Digital & Traditional Media)
− Develop PR and Social Media activities
− Create Training Tools and Brand Guidelines Define and manage the central marketing budget (8 M€) and monitor the results. Strong Interest in Sustainability and Philantropy: - Creating the TUMI CREW Project - leading a group of carefully selected influencers into humanitarian expeditions in South Africa & Nepal bringing filters to people with no access to clean water. - Introducing Tumi to the 1% For the Planet Family, engaging the brand to donate 1% of the Recycled collection sales to the Humanitarian Guerrilla - Waves for Water. - Launching the TUMI Digital Art Gallery Project - a collaboration with eleven world-known Street Artists personalizing 30 cases for a Charity Auction.
TUMIEMEA PR & Communication Manager
May. 2015 - Mar. 2019ParisThe PR & Communication Responsible EMEA is developing and executing a strategic, integrated Public Relations and Communication plan to build awareness for, and further position, TUMI as a premium, travel and lifestyle brand in the region. The main mission is to direct & manage relationships with regional PR agencies, creating their seasonal strategy acc to the annual Marketing budget and helping them to implement it in their markets by providing all the necessary support. PR STRATEGY MAKING & BUDGET MONITORING - Develop the annual PR strategy with the local agencies (plan, discuss, review & approve according the budget)
- Initiate projects & approve them (media buy, partnerships, endorsements & product placement)
- Help agencies to implement strategy by providing daily support (directives, press releases, pics, samples)
- Supervise PR agencies activities by weekly calls & monthly meetings
- Manage PR & Media Budgets (plan, receive & pay invoices) - Develop the PR department by growing existing markets & opening new PR RESULTS TRACKING & REPORTING - Track monthly PR clipping results (check KPIs- AVE, Circulation, Retail Alignment- to mesure ROI/market)
- Report PR results to the US headquarter, EMEA direction & sales channels
- Present twice/year Global PR results to the PR agents during the PR Summit EVENT ORGANIZATION - Seasonal Press Day in each market & attend as TUMI spokeperson
- Semi-annual PR Summit to present the new collection & global strat to PRs
- Punctual Events- Store Openings, Collection Launches & Partnerships
- Notables Projects - TUMI x Mercedes AMG, TUMI x Orlebar Brown, TUMI x Lenny Kravitz SOCIAL MEDIA - Deal with bloggers & VIPs trasnforming them into brand ambassadors
- Organise the Social Calendar - edit, post, monitor & track the results INTERNAL COMMUNICATION - Provide int. communication support to sales force & company executives (convert PR materials into Marketing tools & Brand presentations)
Giorgia Viola CommunicationPR & Communication Coordinator
Sep. 2014 - Sep. 2015ParisBuilding a private showroom for selected premium brands* during the Paris Fashion Week.
Presenting the brands' collections and iconic pieces to the international media leaders.
Organizing Designers interviews, Product Shootings and social influencers endorsement programs. Generating content for the designers' social media public accounts. *Brands: Aperlaï, Caterina Zangrando, John Nollet, Sandra Mansour, Georgine, Nathalie Trad, Spallanzani.
Grupo Globo - Mídia e ConteúdoBrazil Football World Cup - Foreign Media Manager
Apr. 2014 - Aug. 2014Rio de Janeiro Area, BrazilPreparing Shooting and Interview Locations
Coordinating Press Travel & Work Plannings
Creating content for World Cup Official social networks
TumiEMEA Marketing & Communication Assistant
Sep. 2010 - Aug. 2011ParisHelping EMEA PR agencies to attend their annual objectives by providing them product detailed descriptions and High Definition pictures; creating ad visuals and editorial content
Helping in the regional events' organization - EMEA Press Days, Marketing & PR Summits, Charities Dealing with product placement in movies and music video clips
Coordinating product shipments via SAP
TumiEMEA PR & Communication Coordinator
Jan. 2010 - Dec. 2013ParisCoordinating EMEA PR agencies (media buy plan and communication budgets) Creating advertorials & editorials visuals for the regional editions
Gathering, Analyzing and Reporting regional clipping results to the American Marketing Head Office.
Organizing Events such as Store openings,PR meetings,Sales events, Product/Collection launches
Dealing with product placement in movies and musical video clips
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