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Work Background
Instagram for DummiesBook Author
Jan. 2019El Dorado Hills, CA Co-author of two editions of the book, "Instagram for Dummies" published by Wiley. This book details how to set-up the Instagram app, post photos, videos and images to your News Feed and Stories and use Reels and Instagram Live.
Instagram for Business for DummiesBook Author
Jun. 2017Co-author of three editions of the book, "Instagram for Business for Dummies," a Wiley Publication. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, create ads, use reels, go LIVE and tell your story to the world.
The Marketing SpecialistPresident
Jul. 2005Sacramento, California AreaSocial media consultant with over 20 years experience in marketing.
Creates and executes social media marketing and email campaigns including graphics, content planning, ad management, reporting and analytics.
Co-author of three editions of Instagram for Business for Dummies book Co-author of two editions Instagram for Dummies book
Current social media manager for over 10 social media accounts (Facebook, Instagram, X and Yelp) for Dignity Health, Sierra Family Health Center, Casa Ramos Restaurant, Women's Health and Lifestyle, and Mazirow Commercial, Inc.
EyefinitySenior Marketing Specialist
Sep. 2002 - Aug. 2005I was the project manager and marketing specialist for several key online projects which included developing detailed concept papers for new products, creating online & direct mail pieces to launch & support the product, sales training for our customer service representatives and online training for end-users.
Vision Service Plan (VSP)Marketing Communications Specialist
Mar. 2001 - Sep. 2002In charge of communications to VSP network doctors regarding plan changes, VSP reminders and general eyecare health information. Communications were done via direct mail, fax, online and newsletters.
CampusEngine.comOnline Advertising Manager
Mar. 2000 - Dec. 2000Working with small businesses to secure ads across the nation
Collaborating with the art department to create compelling ads
Scheduling ads within Doubleclick
Managing budgets and tracking campaign effectiveness
Educaid (The Money Store Student Lending Division)Marketing Coordinator
Mar. 1997 - Mar. 2000
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