Corey Walker

Social Media Marketing Specialist @The Marketing Specialist

💸 MarketingBusiness Owner📝 Influencer or Blogger

I’m the bestselling co-author of Instagram for Dummies and Instagram for Business for Dummies as well as a digital marketing agency owner. As owner at The Marketing Specialist, I have excelled in creating and implementing effective social media strategies, which have significantly increased our clients' online presence and customer engagement. I have successfully managed multiple social media platforms, creating engaging content that has boosted traffic and conversions. Additionally, I have demonstrated a strong ability to analyze data to optimize social media campaigns, leading to increased ROI for our clients. My expertise in Instagram, and other platforms like LinkedIn, Facebook, X, and TikTok make me an excellent resource for campaigns or ongoing social media management.

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Work Background

Instagram for DummiesBook Author

Jan. 2019El Dorado Hills, CA Co-author of two editions of the book, "Instagram for Dummies" published by Wiley. This book details how to set-up the Instagram app, post photos, videos and images to your News Feed and Stories and use Reels and Instagram Live.

Instagram for Business for DummiesBook Author

Jun. 2017Co-author of three editions of the book, "Instagram for Business for Dummies," a Wiley Publication. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, create ads, use reels, go LIVE and tell your story to the world.

The Marketing SpecialistPresident

Jul. 2005Sacramento, California AreaSocial media consultant with over 20 years experience in marketing. Creates and executes social media marketing and email campaigns including graphics, content planning, ad management, reporting and analytics. Co-author of three editions of Instagram for Business for Dummies book Co-author of two editions Instagram for Dummies book Current social media manager for over 10 social media accounts (Facebook, Instagram, X and Yelp) for Dignity Health, Sierra Family Health Center, Casa Ramos Restaurant, Women's Health and Lifestyle, and Mazirow Commercial, Inc.

EyefinitySenior Marketing Specialist

Sep. 2002 - Aug. 2005I was the project manager and marketing specialist for several key online projects which included developing detailed concept papers for new products, creating online & direct mail pieces to launch & support the product, sales training for our customer service representatives and online training for end-users.

Vision Service Plan (VSP)Marketing Communications Specialist

Mar. 2001 - Sep. 2002In charge of communications to VSP network doctors regarding plan changes, VSP reminders and general eyecare health information. Communications were done via direct mail, fax, online and newsletters.

CampusEngine.comOnline Advertising Manager

Feb. 2000 - Dec. 2000Working with small businesses to secure ads across the nation Collaborating with the art department to create compelling ads Scheduling ads within Doubleclick Managing budgets and tracking campaign effectiveness

Educaid (The Money Store Student Lending Division)Marketing Coordinator

Mar. 1997 - Feb. 2000