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Work Background
CareemSenior Director
Sep. 2017Dubai, United Arab EmiratesHead Careem Express. Careem Express is a last mile delivery business that provides on-demand and same day / next day logistic services. Operating markets are UAE, KSA, and Qatar. P&L responsibility. General Manager Deliveries (Sep'17 - Feb'19) - incubated a start-up (Round Menu) that Careem had acquired in 2017 and worked with the founders to set up the food delivery business for Careem
PaytmAVP Business
Jan. 2014 - Sep. 2017Delhi, IndiaBusiness Head - Home, Automobile & General Merchandise Categories. Responsible for business growth, customer experience, partner management & development, new initiatives and overall business P&L. Built a 112 Mn $ business from zero base in 2 years
PepperfryCategory Head
Jan. 2013 - Dec. 2013Mumbai Area, IndiaResponsible for setting up and leading Home & Kitchen Category (Non Furniture). Sourcing, Partner Development, Growth, Merchandising & Promotions, Pricing and overall P&L responsibility for the Category
PepperfryMarketing Head
Jun. 2011 - Dec. 2012MumbaiCMO - for the business. Responsible for Customer Acquisition, Retention, Loyalty Programs, Online Marketing Programs, Affiliate Marketing, Referrals, Mailer & Database Marketing
Guthy-RenkerManaging Partner
Jun. 2008 - May. 2011New Delhi Area, IndiaEntrepreneurship experience - Set up the India Operations of this global DRTV company. Scales business to 15mn$ and led it to break even within 3 years of launch.
eBay IndiaSenior Manager
Mar. 2005 - May. 2008IndiaProduct Marketing and Category Strategy. Received the ‘Innovative Employee of the year’ award in 2006 and "Marketplace Community Champions Award in 2005"
ICICI BankProduct Manager
Jul. 2003 - Dec. 2004IndiaProduct Manager in Merchant Acquisition Business. Responsible for Pricing, Retail Segment Analysis, Promotions, New Product Development & Alliances and Cross Sell.
Ogilvy & MatherAccount Planner
Jun. 1998 - Jul. 2003IndiaAs Account Planner responsible for client interface & business and planning. Towards later part of tenure responsible for business development and getting new clients to the agency
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