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Work Background
The Village Market ®Communications & Program Manager
Mar. 2022Atlanta Metropolitan Area
The Village Market ATL ®Communications Assistant
Mar. 2022 - Nov. 2022
Center for Civic InnovationCommunications Specialist
Nov. 2021 - Mar. 2022Atlanta Metropolitan Area
The Gathering SpotCommunications Coordinator
Oct. 2020 - Mar. 2022*Collaborated with cross-functional teams and established partnerships with major brands like YouTube, Google, Shea Moisture, and Delta Airlines to develop and implement national campaigns.
* Managed internal and external email marketing strategies, serving over 80,000 subscribers.
* Tracked engagement across digital platforms, generating detailed data and trend reports.
* Engaged in A/B testing to optimize digital strategies and enhance user experiences.
Happy Sun EnterpriseMarketing Specialist
Apr. 2020 - Oct. 2020Duluth, Georgia, United States* Executed media strategies and managed social media presence for Amazon shop, contributing to a 9% increase in sales. * Produced marketing materials such as style guides, brochures, posters, and business cards for large-scale amine conventions, and Amazon shops. * Conducted research to identify and analyze target marketing and trends in amine, gaming, and pop culture.
Developed and tested digital experiences to align with customer needs and business priorities.
dapper & dashingEmail and Web Communications Specialist
Dec. 2019 - Apr. 2020Greater Atlanta AreaAs the Email Communications Specialist at dapper & dashing (formerly known as Als Formal Wear, Dream Dress Express, Tip Top Tux, American Commodore Tuxedo, American Commodore Dress, Savvi Formalwear, and Anya Bridal) my responsibilities include: • Effectively merge all 7 company's communications ( email, social, and intranet) into one brand to launch our new name dapper & dashing. Manage on-site SEO for the company's website, email, and social campaigns - which increased organic search rankings in a timely matter, between 1-2 weeks per keyword. • Independently create email campaign content and design templates for all internal and external communications in order to increase conversion rate and click-through rate by 3% in the first 30 days. • Track and Meet 99% KPI's for the weekly email and social campaigns by conducting growth hacking and data analytic reports to increase impressions, engagements, and ROI rates. • Collaborate with CMO, VP of sales, and other senior leaders to design editorial content and visuals (using Adobe Creative Suite) curate and segment editorial content to increase brand awareness and channel growth.
EnrichHERSocial Media Marketing Specialist
Aug. 2019 - Dec. 2019Greater Atlanta Area• Manage and distribute data for company’s social media and email campaigns to using HubSpot, Eventbrite, Slack, and Google Suite. • Track KPI's for email and social campaigns by conducting growth hacking and data analytic reports to increase impressions and engagements. • Communicate with CEO's, Founders, and Funders of the fintech company regarding fundings, events, partnerships, investments opportunities and other company updates. • Develop marketing and communication strategies to increase brand awareness and present visual proposals to the entire company.
• Independently produce video productions for company’s webinar series, promotional videos, and summit events.
TouchPoint Support ServicesMarketing and Communications Intern
Apr. 2018 - Apr. 2020United States* Managed and distributed data for the company’s distribution lists, intranet webpages, and social media campaigns to over 10,000 employees. * Collaborated and communicated effectively with Regional Directors, Vice Presidents, and other senior leaders to create content for award applications, recruitment marketing materials, organizational announcements, internal newsletters, and social media campaigns while supporting corporate communications requirements. * Created marketing and communication plans for national programs, and designed promotional materials for accounts with TouchPoint and Morrison Community Living.
Kontrol MagazineFashion/Entertainment Content Manager
Mar. 2017 - Jun. 2018Atlanta, GA• Interviewed designers, celebrities, athletes, and fashion models to generate pop culture content for the fashion/entertainment departments. • Coordinate with magazine editor to increase brand awareness on social channels. • Covered fashion shows and shoots while interviewing celebrities and meeting deadlines.
National Science Foundation (NSF)U.S Pathways Program Intern
Dec. 2016 - Mar. 2017Alexandria, Virginia• Independently managed visual presentations (slideshows, posters, flyers) for the Minority Serving Institutions Outreach Program at NSF.
• Assisted the division with filing records of retirement, financial, and confidential related documents using Microsoft Excel.
• Inputted and produced online reports onto local and remote computer systems.
United States Forest ServiceCommunications Coordinator
Jun. 2016 - Oct. 2016Atlanta, Georgia• Liaise with media and handle requests for interviews, statements, etc.
• Drafted content (press releases, newsletters, and blogs) for the company website, email and social campaigns.
• Conducted video interviews with the Regional Director and staff members. Edited the footage using Adobe Premiere Pro software. • Developed effective corporate communication strategies as an active member of the company’s mentor/mentee program.
U.S. Government Publishing OfficeMarketing Intern
Jun. 2015 - Jan. 2016• Created, wrote and edited blog content to post on the company’s internal website.
• Developed print order forms to send to other government agencies, using the Microsoft Excel spreadsheet.
• Managed the company’s Facebook page to increase brand awareness.
U.S. House of RepresentativesU.S Pathways Intern
Jun. 2014 - Aug. 2014Washington D.C. Metro Area• Boost conversion by 9% by developing a new content strategy for newsletters and social media campaigns. • Schedule and Attended briefings, hearings, and other event functions on congressman's behalf and report results.
• Communicate with constituents on issues in their district and perform “damage control” in cases of bad publicity
• Interpret data and analyze the results by developing ongoing written reports to share with Congressman Lacy Clay Jr, regarding District 1 of Missouri.
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