Cristian Lupu - Senior Marketing Specialist, Aerotravel

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Work Background

AerotravelSenior Marketing Specialist

May. 2013Bucureşti, România- Marketing Strategy for B2B (business travel) and B2C (leisure travel products) - Brand Strategy & tactics for travel products & services, as well as travel companies within Aerotravel Group - Coordination of marketing and media agencies - Media relations management & press trip organization - Event organization for press, partners and employees - Website development (B2B & B2C) - Newsletter (B2B & B2C): design concept, copy & sending to segmented customers - Brochure development - Marketing suppliers monitoring and coordination - Marketing deliverable's production - B2B and B2C customer care - Social Media & AdWords campaign coordination - Design strategy and copywriting for B2B marketing materials - Design strategy and copywriting for B2C marketing materials - Copywriting (naming & slogans, company literature, brochure & web content, press releases, ads & advertorials, newsletter)

Brand AcademyMarketing Manager

Aug. 2010 - May. 2013Bucharest- Brand Strategy & tactics - Brand Architecture & Development - Account Management for clients - Marketing suppliers monitoring and coordination - Brochure & website creation - Copywriting (naming & slogans, company literature, brochure & web content, press releases, ads & advertorials, NL) - Event organization - Marketing deliverable's production

Datek TelecomMarketing Manager

Feb. 2010 - Aug. 2010Bucharest, Romania- Brochure & website creation - Copywriting (naming & slogans, company literature, brochure & web content, press releases, ads & advertorials, NL) - Newsletter creation & sending - Event organization - Marketing deliverable's production

Brand AcademyCommunication Specialist

Jun. 2008 - Feb. 2010Bucharest, Romania- Brand Strategy & tactics - Account Management for clients - Brochure & web creation - Event organisation - Copywriting (naming & slogans, company literature, brochure & web content, press releases, ads & advertorials, NL)

NetbridgeEditor In Chief

Jul. 2006 - May. 2008Bucharest, Romania- Editorial strategy and planning - Coordination of the editorial team - Interviews with HR guru - Write and edit HR articles - Copywriting for own website - Weekly NL sending

Golden PagesEditor

Jul. 2000 - Jul. 2002Bucharest, Romania- Editing introductory pages of nearly 44 Golden Pages (Pagini Aurii) guides, including PagiTur (general travel guide) - Copywriting for clients' ads

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