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Work Background
The Vineking - Independent Wine MerchantsHead of Commercial Planning
Apr. 2024East Molesey, England, United KingdomOptimizing the range of products in the store and wine supplied to each site from a range of boutique wine suppliers. Ownership of the P&L, define and track KPIs through key data insights. Furthermore, overseeing key event plans and strategic promotions. Managing all staff, implementing all relevant policies and procedures. Key achievements: • Implemented new buying and forecasting process to improve stock holding, cash flow and stock reliability by 10%
• Creating key data insights dashboards for regular performance tracking
The Vineking - Independent Wine MerchantsBusiness and Trading Consultant
Apr. 2023 - Jan. 2024Surrey, England, United KingdomReviewing and managing categories across physical retail sites, bar and hospitality spaces and online, developing processes and strategies to improve cash flow and revenue through inventory management, gross margin delivery and range optimization. Key achievements
• Identified and rolled out core range for key performers sold in the bar, which reduced churn and wastage as well as increased revenue by 18% • Using data insights, recommended core and seasonal improvements to the retail range resulting in 3% revenue improvement on seasonal sales
WW (formerly Weight Watchers)Senior Merchandising & Trading Manager - Omnichannel
May. 2021 - Mar. 2023Leadership role managing a team of 3 with ownership of the annual operating plan and P&L for the omnichannel business fully accountable for category development, pricing, promotion and range optimization Key achievements
• Leveraging pricing and promotional strategies to increase margin and revenue delivery • Strong coordination with finance and operations to deliver and maintain revenue KPIs; sales, margin
• Grew revenue by 15% through a strategic NPD programme, introducing 12 new third-party brands into the portfolio and managed those relationships
WW UK (Formerly Weight Watchers)Senior Business Manager - Online Trading
May. 2020 - Dec. 2021Maidenhead, England, United KingdomLeading and driving the strategy for the ecommerce business, mentoring and inspiring team members to drive business results as well as regular reporting to Senior Leadership Teams. Key achievements
• Growing the business by 60% YoY resulting in £3m incremental revenue • Increased the number of subscription members purchasing WW food products by 117% through featuring products in the WW app and new member onboarding email journey as well as managing and approving marketing assets for eCRM and digital real estate
WW (formerly Weight Watchers)Business Manager - Studio Products
Dec. 2017 - May. 2020MaidenheadProduct portfolio and P&L management for WW branded food and non-food business, using data touch points to check performance and make recommendations for new product launches and focused marketing campaigns Key achievement
Grew revenue from £15m to £18m over an 18-month period off the back of a steady 5-year decline through data led NPD and focused marketing campaigns
WW UK (Formerly Weight Watchers)Business Manager - Retail & Licensing
Mar. 2016 - Dec. 2017Maidenhead, Berkshire, United KingdomResponsibilities: • Agree, and execute, annual business plans & forecasts for our licensing accounts by product category to include plans for retail distribution, sales growth, NPD and brand support, reviewing & measuring performance.
• Build outstanding relationships & maintain close liaison with existing licensee accounts to form a trusted alliance.
• Build commercial structure to the business planning process with licensees
• Instigate & lead commercial negotiations
• Build a pipeline of new products, categories and licensees to grow the WWGB licensing business
Lidl GBAssistant Team Manager
Jun. 2015 - Mar. 2016
Lidl GBSenior Quality Assurance Assistant
Apr. 2013 - Jun. 2015Wimbledon- Supervising the QA Customer Complaints Team
- Distributing cases to members of the team - Maintaining and updating the customer complaints software - Liaising with suppliers to investigate potential product faults - Liaising with the Buying and Customer Services Departments to ensure complaints and queries are resolved efficiently - Checking team letters to customers before they are sent out
- Distributing vouchers - Participating in daily complaints meetings to discuss trends
- Compiling complaint reports
- Creating a product information database to ensure customers are given the most up to date and accurate information about products sold in store.
- Being a point of contact for Environmental Health and Trading Standards Officers' queries
Lidl UK GmbHQuality Assurance Assistant
Jun. 2011 - Mar. 2013- Maintaining Quality Assurance standards
- Liaising with suppliers to investigate potential product faults
- Liaising with the buying team to investigate potential product faults
- Project coordination
- Advising the Customer Service team
- Conducting Sensory Testing - Ad hoc tasks and projects
- Basic translations
- Assisting Quality Assurance Manager
Freiburg International Business SchoolAdmin Assistant
Apr. 2011 - May. 2011Freiburg Area, Germany- I helped to plan open days for the college, - Organized paperwork such as previous student exam papers
- Assisted in regulation of attendance
- Updated module outlines in keeping with the College’s updates.
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