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NutrafolRegional Sales Manager
Oct. 2023Dallas, Texas, United States• Oversee sales growth across 95 Sephora and 247 Ulta doors in the Midwest Region. . Took lead on creating Ulta territory doors to ensure proper headcount in field for a success launch .
• Collaborated with cross-functional teams to enhance product launches , execute large scale events and create in-store education tools. • Developed budget P&Ls and OPEX reports, maximizing year-end profitability through proactive market research. • Fostered key relationships with store partners, achieving substantial comp door growth by fiscal year-end.
-Develop, train, and elevate field teams for both Sephora and Ulta to ensure all sales kpi’s are met.
MAKE UP FOR EVERDirector US Pro sales
Sep. 2018 - Oct. 2023New York City Metropolitan AreaOversee national Pro sales division with a market that includes production, beauty schools, retailers, and pro artists with team of managers and 2+ million dollar revenue Direct sales and customer service development functions, including new product rollout, key account management, customer relationship development, contract negotiations, and order fulfillment. Manage P&L and budget responsibilities. Conduct cross functional team training, coaching, and mentoring. Lead managers and customer service representatives to acquire new business as well as maximizing growth potential for existing business ensuring loyalty and trust from each client. Establish annual and 5yr sales budget by forecasting and developing MTD breakdowns for each account based on re-order historic and new account sales projections Manage and establish the annual OPEX (operation expense report) by invoicing all expenses to its proper category of spend and staying within the YTD budget given. Determine annual unit and gross-profit plans implementing strategies; analyzing trends and results with B2B accounts and Pro artist accounts nationwide.
• Establish annual sales budget by forecasting and developing MTD breakdowns for each account based on re-order historics and new account sales projections
• Manage and establish the annual OPEX (operation expense report) by invoicing all expenses to its proper category of spend and staying within the YTD budget given.
• Manage the Pro Studio and team in NYC to be an event space and retail store for all Pro driven events/ pro artists needs
• Manage and maintain inventory for 2 warehouses and responsible for keeping shortage below 2%
-travel as needed to US clients -Used CRM, power bi and sales force for client services
E.L.F. BEAUTYDistrict Sales Manager
Jan. 2015 - Sep. 2018Long island ,nyDaily customer service and human resource objectives of recruiting new store managers, scheduling, coaching, counseling & discipline, communicating job expectations, planning and reviewing sales goals for $4M+ collective business of 4 district stores
• Maintain a play-by-play budget for every aspect of business in each district store
• Management, employee and vendor motivation and conflict resolution
• Work closely with multiple stores and managers, coordinating visits and successful walk-throughs
• Constantly improving upon driving the customer’s overall experience by consistently encouraging customer clientelling a top priority for feedback to establish positive direction
• Primary function to host a monthly meeting for each store team to voice their opinions and concerns for the goal of positive team changes
Macy'sCosmetics and fragrance manager
Jan. 2008 - Jan. 2015New York City Metropolitan Area• Responsible for daily/monthly/weekly sales and inventory of a 48M$ business
• Managed a staff of 230+ associates, 18 counter managers and 6 department managers
• Drove a steady increase in sales and became one of the top stores in district within 6 months
• Monthly event planning by partnering with vendors and fragrance partners to achieve results and provide customer inclusion and the ultimate client experience
• Daily sales and instant credit push with a mandatory weekly remerchandise and rework of visuals
• Execute weekly events and direct network by outsourcing with flyers, mailers, emails and calls Responsible for all P/L, inventory control and operations for Herald Square’s Men’s inventory
• Consistently exceeded quarterly budget and operational plans
• Recognized for most credit applications solicited
• Employee Trainer and Human Resources Representative & Corporate trainer for the “Buyer Development Program” & “Management Development Program”
• Awarded Herald Square’s 2008 Manager of the Year directly responsible for 150+ employees
• Awarded Herald Square’s 2008 “Team Excellence” & “Sales Excellence”
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