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Work Background
Director of Marketing
FibrebondDirector of Marketing
Jul. 2021 - Jun. 2024
Senior Account Executive
Romph & Pou AgencySenior Account Executive
Jan. 2017 - Jul. 2021
Account Executive
Romph & Pou AgencyAccount Executive
Sep. 2015 - Nov. 2017Shreveport, LA
Marketing Director
A Brighter Smile Dental CareMarketing Director
Jan. 2013 - Dec. 2015385 Bert Kouns
Communications Coordinator
Shreveport-Bossier Convention & Tourist BureauCommunications Coordinator
Nov. 2010 - Oct. 2012Compose leisure content for monthly e-newsletters and weekly blogs Coordinate Shreveport-Bossier Attractions Association and the Holiday Trail of Lights Coordinate and maintain social media profiles and campaigns for the Holiday Trail of Lights, attractions and seasonal events Develop and manage marketing assistance programs for attractions, events and non-profits Maintain relationships with industry partners and coordinate tourist bureau assistance as needed Manage marketing budgets and work with advertising agencies-negotiating ad rates, coordinating artwork, placing advertisement, and creating and coordinating original content for added value Manage and maintain On Hold Messaging system Coordinate public relations efforts for the group tour and convention markets-composing original news releases, developing and maintaining relationships with journalists from national and local publications, and assisting with editorial and creative content for national trade publications Coordinate media familiarization tours locally and regionally-pitching journalists national and international, qualifying journalists, arranging travel plans and accommodations, creating original itineraries, coordinating visits to local and regional attractions, restaurants and festivals, assisting with editorial content post-FAM tour Proficient in public relations and media database, VOCUS Coordinate quarterly speaking opportunities, and present industry updates to local and regional civic organizations Represent company at industry and media events Assist with the production, layout and proofing of industry publications Coordinate communications department and maintain communications plan monthly
Intern/Courier
Williams Creative GroupIntern/Courier
Jun. 2010 - Aug. 2010Evaluated public relations efforts performing clipping service tasks Assisted public relations account managers with daily tasks Performed courier activities for the marketing and public relations account managers
Communications Intern
Providence House ShreveportCommunications Intern
May. 2010 - Aug. 2010Composed human interest stories for monthly newsletters Designed flyers for donation campaigns Produced promotional short films Maintained database Conducted interviews with Providence House residence for stories
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