Guilherme Damasceno - Performance & Strategic Projects Manager, TIM Brasil

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Work Background

TIM BrasilPMO & Analytics Manager

Jul. 2022Rio de Janeiro e Região, Brasil• Responsible for managing and overseeing strategic projects for Residential Solutions, reporting to directors and the head. • Process mapping, continuous improvement, systemic integrations, and scoping for new businesses. Act as a PMO in the development and implementation of new contracts with neutral networks. • Develop executive presentations, materials, and analyses. Engage in strategic matters of TIM Ultrafibra, reporting to higher levels of the company. • Led the project and transitioned activities to I-SYSTEMS, also serving as interim head of Network Expansion. Interface with all technical and business areas such as marketing, channels, network, legal, compliance, IT, engineering, and planning for analysis and Go-to-Market strategies. • Managed a CAPEX budget exceeding R$ 400 million for expanding optical fiber coverage from 2019 to 2021. Responsible for entire strategy, planning, and launch of new areas for TIM's optical fiber (FTTH) network expansion and customer base protection. • Led highly complex projects and operations involving engineering, networks, database, marketing, customer service, and sales. Conducted market and asset profitability financial analysis and projections. Skills: Analytical capability Relationship channel management People management Project management Problem-solving Strategic planning

TIM BrasilEspecialista

May. 2019 - Jul. 2022Rio de Janeiro, Brasil

Vivo (Telefônica Brasil)Senior Commercial Planning Analyst

Oct. 2016 - Apr. 2019Rio de Janeiro• Responsible for managing, developing, and implementing strategic projects and processes for the Distribution Channel nationwide, with expansion into Latin American operations. • Creation of new commercial policies and compensation models for the Distribution Channel. • Management of a third-party team consisting of 40 professionals. Key Achievements: • Led a system project for managing results of approximately 350,000 Points of Sale (POS) across 87 operations in Brazil. Implemented a new audit system used in all regions of the country. • Developed a sales management system, enabling the sale of postpaid products at POS, previously limited to prepaid. This initiative resulted in additional revenue of over R$ 10 million. • Reduced variable compensation for electronic recharges by R$ 81 million in the last two years through an excellence program. • Managed contracts totaling over R$ 30 million in value. • Developed a new Excellence Program to evaluate partners in the Telefônica Brasil Distribution Channel, increasing overall satisfaction from 40% to 93%. • Reduced electronic recharge costs by R$ 81 billion in the last two years through an excellence program.

Deloitte BrasilBusiness Consultant

Jun. 2014 - Oct. 2016Rio de Janeiro e Região, Brasil• Project consulting across diverse sectors including telecommunications, mining, oil & gas, aviation, and healthcare. • Supply chain management with over 50,000 suppliers. • Streamlining payments totaling over US$1 billion. Key Achievements: • PMO for CRM implementation with a budget exceeding R$50 million and ERP systems such as SAP and Oracle, achieving customer satisfaction ratings above average. • Organized actions for supplier invoice payments at Vale, resulting in payments exceeding US$1 billion.

Claro BrasilMarketing Analyst

Mar. 2012 - Oct. 2013Rio de Janeiro• Collaboration with the Trade-Marketing team for in-store actions. • Competitive analysis and conducting field mystery shopping. • Creation of management presentations and reports, device pricing, and offers for B2C and B2B segments. Key accomplishments: • Designing events and incentive campaigns, leading to a 5% increase in Market Share. • Crafting a sales campaign for Sony Mobile, elevating the share from 2% to 25% in the carrier.

Ibmex | Consultoria Jr.Director of Marketing and Consultant

Jan. 2011 - Mar. 2012• Stakeholder relationship management; • Contribution to the creation of a new strategic plan and the process redefinition of Customer Relationship Management (CRM) activities; • Engagement in consultancy projects for Small and Medium Enterprises (SMEs); • Brand reformulation with the goal of presenting a more corporate image; • Website and social media development; • Execution of events for the target audience and maintenance of contact through social media. Key accomplishments: • Engaged in two consultancy projects for small businesses in Rio de Janeiro, focusing on finance, marketing, and processes. Revamped the hiring process, optimized internal staff, and mapped competencies, resulting in a record-breaking project allocation.

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