Katlyn Sera

Strategic Marketing and Communications Director @Self-employed | Consultant

Email Marketing ManagerDigital Ads ManagerEvent Producer💸 MarketingBusiness OwnerMarketing DirectorCopywriterMarketing Analytics ManagerCRM managerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerSEO Manager

Over the past 2.5 years as a Strategic Marketing Consultant, my mission has been to create impactful digital and content marketing strategies that not only resonate with diverse audiences but also foster brand cohesion. Mastering the intricacies of digital engagement, my work empowers clients to elevate their marketing initiatives, ensuring alignment with their strategic goals. Prior to consulting, my tenure as Director of Strategic Marketing honed my skills in marketing leadership, digital marketing, content marketing, brand messaging, market research, and vendor management. My expertise was critical in crafting a unified brand message across the diverse range of programs and initiatives, underpinning the recruitment goals of the university.

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Work Background

Katlyn Sera ConsultingStrategic Marketing Consultant

Mar. 2022United States

Loyola University MarylandDirector of Strategic Marketing

Jan. 2018 - Mar. 2022Baltimore, Maryland AreaLead the strategic planning and day-to-day execution of the overall recruitment marketing and communications strategy for all graduate programs and special initiatives, including the overarching strategy, content creation strategy, SEO strategy, vendor relationships, budget, market research, and managing a cohesive brand and brand messaging across all schools at Loyola University Maryland.

Loyola University MarylandAssociate Director of Strategic Marketing

Mar. 2016 - Dec. 2017Baltimore, Maryland AreaThis position plays a key role in refining the University's digital marketing strategy, using current marketing, web analytic, and web content strategy practices and tools. The associate director will develop and execute digital marketing and communication strategies and tactics for the University’s primary revenue-generators, including undergraduate and graduate recruitment, alumni engagement, and other special initiatives including management and implementation of marketing automation solutions in support of lead generation efforts across the multiple divisions.

Loyola University MarylandAssistant Director, Loyola College of Arts & Sciences and School of Education

Nov. 2013 - Mar. 2016Timonium, Md.Serves as the Assistant Director of Recruitment in the Office of Graduate Admission for recruitment and admission efforts for the Loyola College of Arts & Sciences and the School of Education, including developing cross-functional teams and initiatives to support the acquisition and retention of top candidates.

Loyola University MarylandAssistant Director of Recruitment, Emerging Leaders MBA

Jan. 2012 - Nov. 2013Baltimore, Maryland AreaOversaw recruitment and outreach for the full-time MBA program in the Sellinger School of Business and Management.

Loyola University MarylandMarketing Communications Coordinator

Mar. 2009 - Jan. 2012Direct all marketing and communications efforts for the Sellinger School of Business and Management: - Plan and execute marketing initiatives for graduate recruitment - Brand awareness and reputation building - Internal and external communications - Manage web and social media content and strategy for the Sellinger School - Consult with the dean, administration, faculty, students, and alumni on other miscellaneous efforts and events

The BOSS GroupRecruiting Coordinator

Mar. 2008 - Mar. 2009Talent and sales lead generation and follow up; screened and interviewed candidates; coordinated advertising placements and marketing material fulfillment

Ernst & YoungMarketing and Business Development Intern

Nov. 2007 - Mar. 2008Research and lead analysis for business development department; qualifying leads for events and business development prospects; event planning; copywriting and project management for marketing materials