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Work Background
Katlyn Sera ConsultingStrategic Marketing Consultant
Mar. 2022United States
Loyola University MarylandDirector of Strategic Marketing
Jan. 2018 - Mar. 2022Baltimore, Maryland AreaLead the strategic planning and day-to-day execution of the overall recruitment marketing and communications strategy for all graduate programs and special initiatives, including the overarching strategy, content creation strategy, SEO strategy, vendor relationships, budget, market research, and managing a cohesive brand and brand messaging across all schools at Loyola University Maryland.
Loyola University MarylandAssociate Director of Strategic Marketing
Mar. 2016 - Dec. 2017Baltimore, Maryland AreaThis position plays a key role in refining the University's digital marketing strategy, using current marketing, web analytic, and web content strategy practices and tools. The associate director will develop and execute digital marketing and communication strategies and tactics for the University’s primary revenue-generators, including undergraduate and graduate recruitment, alumni engagement, and other special initiatives including management and implementation of marketing automation solutions in support of lead generation efforts across the multiple divisions.
Loyola University MarylandAssistant Director, Loyola College of Arts & Sciences and School of Education
Nov. 2013 - Mar. 2016Timonium, Md.Serves as the Assistant Director of Recruitment in the Office of Graduate Admission for recruitment and admission efforts for the Loyola College of Arts & Sciences and the School of Education, including developing cross-functional teams and initiatives to support the acquisition and retention of top candidates.
Loyola University MarylandAssistant Director of Recruitment, Emerging Leaders MBA
Jan. 2012 - Nov. 2013Baltimore, Maryland AreaOversaw recruitment and outreach for the full-time MBA program in the Sellinger School of Business and Management.
Loyola University MarylandMarketing Communications Coordinator
Mar. 2009 - Jan. 2012Direct all marketing and communications efforts for the Sellinger School of Business and Management:
- Plan and execute marketing initiatives for graduate recruitment
- Brand awareness and reputation building
- Internal and external communications - Manage web and social media content and strategy for the Sellinger School - Consult with the dean, administration, faculty, students, and alumni on other miscellaneous efforts and events
The BOSS GroupRecruiting Coordinator
Mar. 2008 - Mar. 2009Talent and sales lead generation and follow up; screened and interviewed candidates; coordinated advertising placements and marketing material fulfillment
Ernst & YoungMarketing and Business Development Intern
Nov. 2007 - Mar. 2008Research and lead analysis for business development department; qualifying leads for events and business development prospects; event planning; copywriting and project management for marketing materials
AvonPublic Relations Intern
Jun. 2006 - Aug. 2006Product placement; press releases; event planning; campaign launch for fourth quarter product line and new celebrity cologne
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