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Work Background
Jennifer EdwardsSenior Brand Manager & Marketing Communications Leader
Mar. 2024
LPL FinancialSenior Content Writer & Video Producer
Mar. 2023 - Mar. 2024United StatesProduced compelling written and visual advisor testimonial content for the No. 1 U.S. independent broker-dealer, which increased brand awareness, customer retention, product promotions, and annual earnings.
● Applied strategic approach to company-wide editorial meetings through increased departmental collaboration and productivity. Focused on social media, SEO, and webpage metrics, which led to a 10% increase in online engagement within 3 months.
● Implemented A/B testing in weekly e-newsletters with email marketing team, which increased click-through rates to specific content by 20% using optimized banner designs.
● Key team member of brand relaunch committee due to my extensive background in marketing communications.
FictivPublic Relations Manager
Mar. 2022 - Nov. 2022United StatesElevated the startup’s brand awareness and high-tech capabilities in premier publications, increasing visibility and executive leadership influence in the global digital manufacturing market.
● Managed global media activities including significant funding announcements and international office expansions.
● Led social media strategy, developed high-level customer communications, and supported human resources recruitment efforts, demonstrating strong project management and cross-functional collaboration skills.
Volvo Trucks North AmericaPublic Relations Manager
Apr. 2019 - Mar. 2022United StatesLed executive leadership and public relations activities, positioning VTNA as a leader in global technology innovation and zero-emission commercial vehicle solutions in the U.S., Canada, and Mexico.
● Conceived and executed the industry’s first live, virtual press conference, which launched VTNA’s first all-electric Class 8 truck model during COVID-19.
● Collaborated with strategic partners in design, engineering, manufacturing, research and development, communications, brand, and product marketing teams, and the global headquarters team in Sweden.
● Key team member of the Volvo LIGHTS project, successfully introducing battery-electric trucks, equipment, and infrastructure to the U.S. market.
● Improved VTNA’s internal industry share of voice (SOV) rating from No. 6 to No. 1 in first 4 months, maintaining a top rating every quarter thereafter. Achieved No. 1 in the annual SOV report for all Volvo Group North America brands in 2022.
Daimler Truck North AmericaDirector of Marketing
Nov. 2018 - Apr. 2019United StatesLed all marketing communications activities for the brand merger of DTNA’s 2 largest dealership groups, which cover 25 locations, 9 states, and 7 brands.
● Analyzed monthly sales statistics, market research, and industry trends to target untapped customer segments, which increased sales.
Daimler Truck North AmericaPublic Relations Manager
Sep. 2017 - Oct. 2018United StatesDeveloped strategic communications initiatives and achieved historic media engagement via press conferences and global product launches.
● Managed crisis and executive communications for the 7 brands of DTNA and collaborated with the global headquarters team in Germany.
● Increased brand press release output by 20% in 6 months.
● Cultivated cross-functional relationships with key stakeholders in engineering, design, research and development, and product marketing teams, which increased North American media coverage by focusing on technology and innovation.
Daimler Truck North AmericaMarketing Communications Manager
May. 2010 - Sep. 2017United StatesDeveloped, managed, and executed strategic marketing communications initiatives, resulting in 17% U.S. market share growth in 4 years – from 23% to 40% – positioning the organization as the No. 1 Class 8 on-highway commercial vehicle brand in North America.
● Managed annual budget of $6 million and 5 agency partnerships simultaneously while supporting over 340 dealership locations and DTNA sales teams with branded collateral, merchandise, point-of-purchase materials, technical data, demonstration videos, presentation materials, and all other sales and marketing support needs.
● Led all external brand and marketing initiatives through advertising, trade shows, press events, new product launches, customer focus groups and research, social media, and website content.
● Lead team member in launching the first autonomous Class 8 truck in North America, achieving a Guinness World Record during the global press event held at the Hoover Dam.
Daimler Truck North AmericaMarketing Communications Manager
May. 2008 - May. 2010United StatesLed 4-member brand and marketing communications team, and managed advertising, public relations, internal and external communications, trade show planning and execution, and market research and reporting.
● Achieved No. 1 profitability position of the 7 DTNA brands during the critical 2008 economic situation.
● Managed federal grant applications for the DOE’s Clean Cities Coalition and DERA funding programs for the brand’s compressed natural gas, liquefied natural gas, hydraulic hybrid, and hybrid-electric chassis, as well as the manufacturing facility’s Zero Waste to Landfill status achievement.
● Lead and board member of the brand’s recreational vehicle association, consisting of 4,000 members.
The Mandala Agency Public Relations Account Supervisor
May. 2007 - May. 2008United StatesConceived, managed, and executed all strategic public relations services for the creative agency's domestic and international clients.
Daimler Truck North AmericaPublic Relations Specialist/Manager
Oct. 2002 - May. 2007United StatesDeveloped and executed public relations strategies to enhance executive communications and company reputation.
● Established strong North American media relationships and managed all press events and activities, contributing to the organization’s market leadership.
● Collaborated with cross-functional teams to ensure consistent messaging and alignment with corporate goals.
NBC NewsSenior Graphic Designer: WMC-TV
Sep. 2000 - Sep. 2002United StatesCreated all on-air still and animated graphics for local news programming.
● Onboarded and trained new designers.
● Edited commercials for local clients.
● Created designs for printed promotional materials.
● Implemented new software programs and trained design team on usage.
Fox CorporationGraphic Designer: WHBQ-TV
May. 1999 - Sep. 2000Memphis, Tennessee, United StatesCreated all on-air still and animated graphics for the station's news programming,
NBC NewsGraphic Designer: KOB-TV
Sep. 1998 - May. 1999Created all on-air still and animated graphics for the station's news programming,
NBC NewsGraphic Designer: WSLS-TV
May. 1998 - Aug. 1998Roanoke, Virginia, United StatesCreated all on-air still and animated graphics for the station's news programming.
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