Daimler Truck North AmericaMarketing Communications Manager
May. 2010 - Sep. 2017United StatesDeveloped, managed, and executed strategic marketing communications initiatives, resulting in 17% U.S. market share growth in 4 years – from 23% to 40% – positioning the organization as the No. 1 Class 8 on-highway commercial vehicle brand in North America.
● Managed annual budget of $6 million and 5 agency partnerships simultaneously while supporting over 340 dealership locations and DTNA sales teams with branded collateral, merchandise, point-of-purchase materials, technical data, demonstration videos, presentation materials, and all other sales and marketing support needs.
● Led all external brand and marketing initiatives through advertising, trade shows, press events, new product launches, customer focus groups and research, social media, and website content.
● Lead team member in launching the first autonomous Class 8 truck in North America, achieving a Guinness World Record during the global press event held at the Hoover Dam.