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Work Background
Spartanburg Regional Healthcare SystemCreative Strategy Coordinator
Aug. 2022Spartanburg County, South Carolina, United StatesWorks collaboratively with agency partners and other marketing and communications team members to plan, execute and track marketing programs.
Develop and execute full marketing plans and campaigns for hospital initiatives
Generate timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs
Brainstorm and produce big marketing ideas, identify the best idea options, and execute
Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
Administers in-house creative needs for digital marketing team supporting over 30 departments across 6 hospital campuses
Creates animated and static assets across diverse platforms including but not limited to: social media graphics, display banners, email signatures, native ads, online graphics, advertising assets, educational videos
Edits and delivers both short-form and medium-form videos for social media, website, and Youtube
Utilizes Outlook, Monday, Mercury, and a DAM to manage project scheduling, organize files and archive, and track deliverables across teams, follow up for status updates, and report back to leadership on progress
St. Coletta of Greater WashingtonCommunications and Marketing Associate
Dec. 2021 - Mar. 2023Washington, District of Columbia, United StatesMaintain Raiser’s Edge database of donors, prospects, and constituents; runs queries and prepares reports.
Conducts prospect research and assists in researching grant opportunities and drafting grant proposals.
Creates and maintains calendar of social media posts, taking pictures and videos if necessary.
Drafts emails to donors/customers in Mail Chimp, maintains email lists and calendar of emails
Works with Coletta Collections staff to enter items in POS system (Vend) and ensure all data is accurate.
Coordinates Coletta Collections promotions with marketing consultants and sets up discounts, sales in Shopify.
Assists in organizing, planning and convening fundraising, development and community events.
Ability to exert moderate physical effort in light work, typically involving some combination of bending, stooping, squatting, reaching, kneeling, crouching, crawling and brisk walking, and which may involve lifting, carrying, pushing and/or pulling of objects and materials of moderate weight (45 lbs.).
Most tasks require oral communication, visual and hearing perception, and the ability to get around the classrooms, cafeteria, gym, campus, etc.
Maintain confidentiality of parent, student, client, and staff personal identifiable information.
StarbucksBarista
Dec. 2020Alexandria, Virginia, United StatesDeliver an exceptional guest experience, connecting with guests to deliver quality handcrafted beverages and food during all hours of operations, prioritizing the guest’s needs
Uphold and maintain the execution of the Food and Beverage Standards, all Starbucks’ brand standards and food safety standards
Engage with guests to meet and exceed their expectations based on Starbucks standards
Provide a friendly and efficient checkout experience
OTO DevelopmentBarista
Sep. 2020 - Apr. 2021Spartanburg, South Carolina, United StatesDeliver an exceptional guest experience, connecting with guests to deliver quality handcrafted beverages and food during all hours of operations, prioritizing the guest’s needs
Uphold and maintain the execution of the Food and Beverage Standards, all Starbucks’ brand standards and food safety standards
Engage with guests to meet and exceed their expectations based on Starbucks standards
Provide a friendly and efficient checkout experience
Hub City HospitalityBartender Manager
Jan. 2020 - Sep. 2021Spartanburg, South Carolina, United StatesHelp manage daily operations at two restaurants owned by the company
Create front and back of house schedule for Fr8Yard (Beer Garden)
Take orders, serve food and drinks at Flockshop
Serve beer, wine, and cocktails at Fr8yard
Open and close registers and handle cash
Assist in kitchen when necessary during high volume times
Open and close Expo Station at Flockshop and open and close kitchen at Fr8yard
Hub City HospitalityServer
Jan. 2020 - Sep. 2021Spartanburg, South Carolina, United StatesHelp manage daily operations at two restaurants owned by the company
Create front and back of house schedule for Fr8Yard (Beer Garden)
Take orders, serve food and drinks at Flockshop
Serve beer, wine, and cocktails at Fr8yard
Open and close registers and handle cash
Assist in kitchen when necessary during high volume times
Open and close Expo Station at Flockshop and open and close kitchen at Fr8yard
Converse UniversityCareer Peer
Aug. 2019 - Mar. 2020
Lawson Academy of the ArtsSummer Camp Music Teacher
May. 2019 - Aug. 2019Spartanburg, South Carolina, United States
Paradigm Talent AgencyFreelance Graphic Designer
Oct. 2018 - Oct. 2021Creates Digital Media for Paradigm clients to use in email marketing campaigns.
AFLSocial Media and Marketing Associate
Aug. 2018 - Oct. 2021Duncan, South Carolina• Create blog posts & media to support any content.
• Photograph company events
• Develop unique, interesting and engaging content for a range of social media platforms including LinkedIn, Facebook and Instagram.
• Monitor and evaluate web analytics to recommend proactive adjustments to strategies.
• Increased company message volume by 52.2%, company received message volume by 49.5%, total impressions by 51.3%, and engagements by 57.1%, gaining over 4.4m impressions, 88.5k engagements, and 35.6k link clicks over a seventeen month period.
Lawson Academy of the ArtsSummer Camp Art Teacher
May. 2018 - Aug. 2018Spartanburg, South Carolina, United States• Create lesson plans • Teach 5 classes a day with students ranging from kindergarten to seventh grade
• Collaborate with drama teacher to create sets for student performances
Lawson Academy of the Arts Lawson Academy Social Media and Marketing Intern
Jan. 2018 - May. 2018Spartanburg, SC• Promoted upcoming events, concerts, classes, and the Fine Arts Day Camp.
• Created content for the Facebook page.
• Photographed Lawson events and concerts.
• Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms.
Spartanburg Philharmonic SPO Social Media and Marketing Intern
Sep. 2017 - Jan. 2018Spartanburg, SC• Set up and carried out concerts in Twitchell and the Chapman Cultural Center.
• Distributed marketing materials to promote upcoming concerts.
• Created marketing materials.
• Performed administrative support function for senior staff including creating proposals and organizing documentation.
Mixed Media PhotographyFreelance Photographer
Jan. 2017 - Oct. 2021• Website: https://tyerraclayborne.wixsite.com/mixedmedia.
• Explained price and package details to customers.
• Collaborates successfully with a variety of personalities and work styles.
• Photographs special events, including weddings, parties and school portraits for over 50 clients.
• Crops, manipulates and performs color-balance for final images.
Converse CollegeDrama Department Student Worker
Jan. 2017 - Jun. 2018Spartanburg, SCBuilt and painted sets and props for shows Managed events events and shows
Distributed tickets through the box office
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