coresystemsProduct Marketing Manager, Asia Pacific Region
Jan. 2012 - Dec. 2012ShanghaiSwiss based SAP partner and mobile could-solution provider. Major service industries include Machine Industry, Energy, and Medical. - Business Model Innovation + Coordination : Coordinate with the global and regional team as providing a platform (later the BU spun off as company Mila) for micro start-ups to set up shops, managing business, negotiate with clients and manage transactions via Mila app. The app got the second place of “Best of Swiss Apps 2013”, Productivity Silver Award. - Product Development: Influenced developers during the development phased for the Mila app to meet the start-up expectations and user experiences. - Product Launch: Conducted global product launch of the Mila app for the China Unicom on the platform with 3.4 million existing users. - Marketing Project: Built a wide range of marketing content and audience-specific messages. Established social platform (Renren, Weibo, Company website, Newsletter etc) to increase the brand equity. Responsible for content design, which includes videos, success stories, demos and newsletters, and release on social engines & IT forum.