Andrea Cheng

Innovation Consultant, project lead @Self-employee

🔥 Startup Founder💸 MarketingBusiness Owner💼 C-level Executive🐦 Design🧨 Consulting🧮 EducationAffiliate MarketingBrand Marketing ManagerCommunications ManagerPresentation DesignerContent ManagerEmail Marketing ManagerCommunication DesignerBrand DesignerLife CoachingSoft Skills TrainerCommunity ManagerEngagement ManagerArt DirectorAdvisor

Andrea Cheng, as an Innovation Consultant and project lead at her self-employed company, spearheads the development and implementation of innovative strategies to enhance business performance and growth. She leverages her expertise in project management, strategic planning, and innovation to drive change and deliver optimal results. She collaborates with clients to identify their unique needs and challenges, and devises tailored solutions to address these. Andrea's work is characterized by her commitment to innovation, customer-centric approach, and her ability to lead teams towards achieving their goals.

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Work Background

SwissCham SingaporeCo-Chair People & Skills Sub-Committee

Jan. 2024 - Jul. 2024SingaporeAs the co-chair of SwissCham's People & Skills Sub-Committee, I collaborate with senior HR representatives across the Asia Pacific region. Our sub-committee brings together HR leaders and professionals to exchange knowledge, learn, and network within the Swiss business community, as well as with the Singapore and Swiss governments, educational institutions, and cross-chambers. Additionally, I lead the newly launched Modern Work HR Award 2024.

ADAPTOVATEAgile Consultant

Jul. 2022 - Jan. 2024SingaporeA BCG partner firm with a focus on Agile manifestos

SwissCham SingaporeYoung Professional Subcommittee - Lead for Digital Transformation Award

Feb. 2020 - Dec. 2023SingaporeThis involved collaborating with partners from all European Chambers, the Swiss Embassy, and SwissChambers in the Asia Pacific. It also included sponsors, senior leadership from participating companies, and government affairs bodies such as the EDB, Switzerland Global Enterprise, and Singapore local partners such as Enterprise Singapore. The award’s scope successfully expanded from Singapore to the APAC region in two years.

DeloitteInnovation Consultant - Assistant Manager Southeast Asia

Mar. 2017 - Jul. 2022SingaporeThe Innovation team is a crucial enabler to Deloitte and its client service offering. The team applies its collective experience and knowledge of innovative tools and processes to enhance client solutions. My most recent roles and responsibilities includes : - Project Lead: (a) For Deloitte Center for the Edge to build content and Go-To-Market paln for the China firm. (b) For SwissCham's newly launched Digital Transformation Award in 2020 and DX Leaders webinar series on digital transformation where Deloitte acted as a collaboration partner. - Coordinator : (a) Acted as coordinator and facilitator between Deloitte’s clients and their vendors to plan and develop Prove of Concepts (POC) product. (b) Lead logistic stream to create a typical “Green Dot” initiative by packaging the offerings of various service lines to launch an innovative, new service to reach a not yet covered market segment in Singapore’s healthcare and med-tech industry. - Concept, Framework designer: a) Brewed a scouting framework for innovation team to drive conversation with internal clients from identifying unmet needs to plan and to deliver scouting delivery work. b) Developed prove of concept framework to standardize POC project for both Deloitte’s internal and external POC projects. c) Redesigned a consultant approach design thinking syllabus and conduct trainings for several service lines, including consulting teams. - Workshop facilitator : Facilitated design thinking workshops, with the objectives to equip the attendees with tools to : (a) Understand design thinking’s stage goals and use it as a non-linear process to build user-centric solutions for a given challenge. (b) Hands on experiences to apply tools and techniques to achieve desire outcomes in each design thinking phases. (c) Fast prototyping and pitch their solution ideas (d) Real-life business cases discussion to choose design thinking tools and tailored made approach to achieve desire outcomes.

MedtronicSenior Specialist Commercial Excellence Southeast Asia

Jun. 2015 - Aug. 2016Singapore, Zurich (for the MBA Strategy Consultant Project)Close coordinated with countries in Southeast Aisa and enhance country performance in a wide portfolio of medical devices (Stapling, the fastest growing portfolio in MITG, formal Covidien, globally), and other specific instruments for minimally invasive surgery. - Strategy Building : Relocated to Singapore and continue supporting the global project Value Segment by successfully developed a Go-To-Market model recommendation for the Western Europe Market. - Customer Engagement : Acquired deep knowledge on specific procedural techniques in the Thoracic, Gastrointestinal, and General Surgery specialties. Intensive OT visits and influence surgeons to use our device in a way to reach the desired outcome. - Account Mapping : Equipped knowledge for account mapping for selected countries. The goal is to better utilize the resources (sales reps) to accelerate growth in revenue & procedure penetration.

University of St. Gallen - HSGMBA, Consulting Projects

Sep. 2014 - Aug. 2015St. Gallen, SwitzerlandScholarship Winner, MBA-HSG General Management Consulting Projects: - Sustainable strategy for an MNC based in Switzerland that specialized in processing foods and manufacturing advanced materials. - Strategic Growth recommendation of the Swiss Chocolate Manufacturer - IPO analysis of a publicly traded private equity firm - Go-To-Market Strategy for a medtech start-up in Switzerland

SIGIKID H. SCHARRER & KOCH GMBH & CO.KGMarketing Strategy Consultant China

Jan. 2013 - Aug. 2013Shanghai City, ChinaThe family-owned plush modern toys for children from Germany for more than 150 years. In Europe, sigikid has more than 300 physical stores. Developed and implemented compelling competitive marketing strategies to support Asia Pacific region with successful implementations, projects includes business plan proposals, product launches, PR and CRM etc. Strong focus on branding and improve customer loyalty.

coresystemsProduct Marketing Manager, Asia Pacific Region

Jan. 2012 - Dec. 2012ShanghaiSwiss based SAP partner and mobile could-solution provider. Major service industries include Machine Industry, Energy, and Medical. - Business Model Innovation + Coordination : Coordinate with the global and regional team as providing a platform (later the BU spun off as company Mila) for micro start-ups to set up shops, managing business, negotiate with clients and manage transactions via Mila app. The app got the second place of “Best of Swiss Apps 2013”, Productivity Silver Award. - Product Development: Influenced developers during the development phased for the Mila app to meet the start-up expectations and user experiences. - Product Launch: Conducted global product launch of the Mila app for the China Unicom on the platform with 3.4 million existing users. - Marketing Project: Built a wide range of marketing content and audience-specific messages. Established social platform (Renren, Weibo, Company website, Newsletter etc) to increase the brand equity. Responsible for content design, which includes videos, success stories, demos and newsletters, and release on social engines & IT forum.

Switzerland, US, ChinaMarket Research & Early Venture Consultant

Nov. 2009 - Dec. 2011Switzerland, US, ChinaExploring the intercultural experience and decided to join a start-up team to set up a Franchise business in China. Major Projects included but not limited to: -Visited campuses and participated in courses in Switzerland and the US -Entrepreneurial Spirit: Moved to Shanghai and set up a Franchise business from sketches, including market research, defining customer segment, re-positioning the brand and the products, and 4 staff training. -Business Pitch: Prepare the business plan for the owner and support to pitch the VC community in Shanghai. -Increased a restaurant’s revenue up to 40% by targeting English and Japanese speaking clients and by improving the customer loyalty.

AV TECH CorporationKey Account Management

Aug. 2008 - Nov. 2009Taiwan- Managed top 10 accounts globally located in Latin America, Russia, and Europe with an estimated turnover of 37 million CHF - Led new client sourcing program and sales service improvement initiative increasing the company market share in South America by 10%