Alexandru Dumitru Cristescu - Tracking Specialist, Solar Digital Marketing

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Work Background

Solar Digital MarketingMarketing Tracking and Analytics Specialist

Jun. 2023Bucharest, Romania

METRO AGWeb Analytics Manager

May. 2022 - Jun. 2023Düsseldorf, North Rhine-Westphalia, Germany

METRO AGWeb Tracking and Tag Management Expert

Aug. 2021 - May. 2022Düsseldorf, North Rhine-Westphalia, Germany

gamigo groupMarTech / AdTech Lead

Apr. 2020 - Aug. 2021Berlin, Germany> Owner of Google Marketing Platform 360 tools ( Google Analytics and Tag Manager) > Exponea, Everflow, VeneDash > Fully integrated Conversion Postback Service S2S, including Facebook Marketing API

eMAGWeb Analyst

Mar. 2019 - Apr. 2020Bucharest, Romania- Use of GA360 stack (GA360, GTM360, Big Query, Data Studio) to create various reports for financial, marketing, upper management stakeholders. -4 countries, apps + web. -SQL, Javascript, Jupyter, Airflow.

Fashion Days GroupAnalytics and Tracking Project Manager

Nov. 2016 - Feb. 2019Bucharest, Romania-Acted as a Business Analyst for Tracking, Analytics and Apps Acquisition. -User's journeys and funnels optimization: web to apps / ads to apps. - I doubled the apps download rates in eventless days by adding a "See in App" banner. FD Apps makes 60% of revenue. - Implementing mobile apps tracking including Enhanced Ecommerce using GTM v5 and Firebase. - Performing complex analyses as support for decision making. - Finding actionable insights in large data sets. - Promoting a data-based approach to decision making to internal stakeholders. - Handling tracking and analytics implementations and solutions on 3 e-commerce sites and 6 apps in 3 different countries using Google Tag Manager and Google Analytics 360. - Finding solutions for tracking implementations within the boundaries of browsers, devices and Google Analytics limitations. - Gather requirements for building reports and/or data collection methods that answer business questions, promptly. - Finding robust solutions for collecting data for in-house tracking systems. - Developing custom javascript solutions for a diverse range of tracking needs. - Mapping, explaining and reducing differences in metrics/data between Google Analytics and in-house tracking systems. - Training internal stakeholders in using and understanding Google Analyics (both in capabilities and limitations) and various measurement concepts. - Finding solutions for targeting, web personalisation and content serving. - Maintaining integrity for data collection in a fast changing environment. - Implementing tracking scripts and data collection methods for third party and affiliate tools. - Conversion Rate Optimization, A/B Tests using Google Optimize.

PubNubGoogle Analytics and Google Tag Manager Consultant

Nov. 2015 - Jul. 2017Remote- Google Analytics Audit - Google Analytics Goals and Events Tracking Schema implemented through Google Tag Manager - RollUp Property for 5 domains/sub-domains created + X Dom tracking

FreelancerWeb Analytics Expert

Jan. 2013 - Jan. 2017The analytics consultation includes: Configuring Google Analytics It includes setting up/fixing: 1. Goal conversion tracking 2. Ecommerce tracking 3. Cross domain tracking 4. Event tracking 5. Campaign tracking 6. Phone Call tracking 7. YouTube Video Tracking 8. Scroll Tracking 9. Newsletter/email tracking 10. Custom reports 11. Custom dashboards 12. Advanced segments 13. Integrating Google Adwords to Google Analytics 14. Integrating Google Webmaster tools to Google Analytics 15. Debugging/troubleshooting Google Analytics issues Configuring Universal Analytics It includes setting up/fixing: 1. Universal Analytics account 2. Goal conversion tracking 3. Ecommerce tracking 4. Enhanced Ecommerce tracking 5. Cross domain tracking 6. Event tracking 7. Campaign tracking 8. Phone Call tracking 9. YouTube Video Tracking 10. Scroll Tracking 11. Newsletter/email tracking 12. Custom reports 13. Custom dashboards 14. Custom metrics 15. Custom dimensions 16. Content groups 17. Custom Cost data 18. Advanced segments 19. Integrating Google Adwords to Google Analytics 20. Integrating Google Webmaster tools to Google Analytics 21. Debugging/troubleshooting Universal Analytics issues Configuring Google Tag Manager It includes setting up/fixing: 1. Google Tag Manager Account 2. Data Layers 3. Goal conversion tracking 4. Ecommerce tracking 5. Enhanced Ecommerce tracking 6. Cross domain tracking 7. Event tracking 8. Campaign tracking 9. Phone Call tracking 10. YouTube Video Tracking 11. Scroll Tracking 12. Custom metrics 13. Custom dimensions 14. Debugging/troubleshooting Google Tag Manager issues

UpworkWeb Analytics and Conversion Optimization Consultant

Jul. 2012 - Jan. 2017Please view my full Upwork profile: http://www.upwork.com/fl/alexandrucristescu

T-Me StudiosAnalytics and Tracking Specialist

Aug. 2016 - Nov. 2016Bucharest, RomaniaTo find insights in a 100% mobile app environment using tools like Localytics, Google Analytics, Google Tag Manager, Facebook Analytics, Firebase Analytics, Google Play Analytics. I used large volume of data downloaded from Google Analytics Core Reporting API and the rest of the databases and I manipulated this datasets and created useful visualisations using R.

Helping You Succeed LLC - betterppcmanagement.comDigital Marketing Specialist - PPC

Sep. 2014 - Apr. 2015Worked as Virtual Assistant for Vice-President Senior Account Strategist. Build keywords lists (positives and negatives), call analytics reports, ads copy text, campaigns tracking parameters.

Pescuiala.RoOnline Marketing Consultant

Mar. 2014 - Mar. 2015Bucharest, RomaniaConsultancy for Pescuiala.ro, online store for fishing gear. Google Adwords - setup and monthly maintenance. Google Analytics - setup, goals setup, segments, dashboards according to KPIs, remarketing lists. Google Tag Manager - setup and maintenance, remarketing tag, adwords tag, event listener. I used on-site and off-site web analytics tools to find actionable insights to help improve user experience and conversion rate. Facebook Advertising References available on request.

Chiara TradeSales Manager

Jan. 2001 - Jun. 2012Bucharest, RomaniaWorked as Sales Manager: import and distribution of water filters and water coolers, distribution of bottled water for offices, office coffee services and vending machines. Websites designed and Managed Digital Marketing for chiara.ro and totuldespreapa.ro,sales leads generator websites. SEO, Web Design, Web Analytics, PPC. Top 5 Google.ro SERP 1 for 5 years, 2001-2006. 30 B2B's and more than 100 B2C's contracts closed generated from websites leads. Alois Dallmayr Vending and Office franchise partner since 2002.

DanikSales Manager

Jan. 2001 - Dec. 2001Bucharest, RomaniaIncreased customers portfolio, improved relations with existing customers. Managed vending machines daily operation. Negotiations with Elite Coffee Services closed.

Nestle S.A.OOH Manager

Aug. 1999 - Dec. 2000RomaniaOut-of-home business plan conceived. Horeca division started and network of 6 regional distributors. 30 Nescafe branded vending machines installed. Cafe Nescafe program: 2 coffee houses opened (Bucharest Mall). International agreement Nestle - McDonalds implemented in Romania. Nescafe Frappe program: 60 horeca units included, btl advertising, trade marketing activities.

Nestle S.A.Area Sales Manager

Feb. 1999 - Jul. 1999RomaniaMain distributor and sub-distributors coordinated in allocated area: half Bucharest and 4 counties. Best ASM in Nescafe Classic launching campaign spring 1999.