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Work Background
Sheet SherlockCo-Founder & CEO
Jan. 2025South AfricaConducted in-depth user research and operational analysis to identify pain points across Airbnb host workflows. Developed AI-powered solutions using no-code and automation tools (MindStudio, n8n, Replit) to streamline operations. Built product and go-to-market strategy, leading cross-functional execution across UX, product, and ops. Designed and implemented feedback systems, data flows, and optimization loops using analytics and user insights.
IQbusiness Insights (part of the IQbusiness group)Executive Director
Jul. 2022 - Sep. 2024Provide support and leadership across the client, production, supplier, partner and people domains. I lead a team in delivering excellent client service, high quality outputs and building of long term, trusted client partnerships as well as supports in the leadership and management of their direct reports.
Genex InsightsManaging Director
May. 2011 - Aug. 2022Johannesburg Area, South AfricaAs the Managing Director of Genex Insights, I am responsible for the management and strategic planning of day to day business and project related operations. My duties include overseeing the management of all aspects of project related activities by our broader staff contingent. These include research design, information gathering and analysis. I also play a role in strategic planning and implementation on issues affecting the business as well as proposal planning and development
TMS ResearchStrategy Analyst
Jan. 2005 - May. 2011JohannesburgAs a strategy analyst, I put to work my statistical skills and business acumen in conducting analysis on a project by project basis. While the basic requirement of my occupation was analysis and cleaning of data, a more challenging role was results interpretation and story boarding i.e. uncovering the hidden gems within a dataset.
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