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Work Background
CHERYBrand Manager
Apr. 2024Riyadh, Saudi ArabiaAchievements • Successful Campaigns developed and executed a online media buy & KOL campaigns that increased brand awareness by 30%.
• Digital Transformation, implementing or enhancing digital marketing techniques such as integrated digital marketing strategy to the LP & CRM, boosting online traffic by 50%. and leads generations.
• Brand Launch led the launch of a OMODA in the Saudi market.
• Brand Strategy Development redefined our brand positioning, leading to a clearer market presence and a 10% increase in brand recall. • Team Leadership, led a team of 10 marketing professionals, fostering a culture of collaboration and innovation.
• Market Research & Analysis, conducted comprehensive market analysis to identify emerging trends, shaping future marketing tactics, user interests & behavior. Key Responsibilities
• Define and implement brand vision and strategy position the brand in the market.
• Conduct market research to analyze consumer behavior, personas and trends.
• Plan and execute marketing campaigns (briefing, media plans, art directions) and collaborate with advertising agencies.
• Organized the brand launch in KSA with consistency with brand identity.
• Develop strategies to meet sales targets and work closely with the sales team.
• Enhance customer experience and loyalty aligned with the after service & sales team to increase retention. In addition, address customer feedback, complaints and work on tailored offers. • Manage marketing budget and ensure effective allocation of resources.
• Monitoring and reporting on campaigns and overall brand performance.
• Collaboration with other departments such as product team and finance and align brand initiatives with overall company goals.
AlYemni Group - مجموعة اليمنيMarketing Manager (Chery, Isuzu, Subaru, Forthing)
Sep. 2019 - Mar. 2024Riyadh, Saudi ArabiaAchievements ● Established marketing department and CRM department, building a team of 10 professionals.
● Won Best Chery Digital Campaign in 2020, surpassing competitors from 80 countries for digital campaign on social media platforms: Twitter, Snapchat, Facebook, and Instagram.
● Led the launch of the Forthing car in KSA, overseeing key aspects such as brand guidelines, showroom branding, and website development.
● Developed launch plans for all new cars under the Chery, Isuzu, Subaru, and Forthing.
● Executed Google location strategies, ensuring accurate verifications and optimizing landing pages with compelling call-to-action elements to drive customer engagement and conversions.
● Collaborated with third-party IT vendors to develop an innovative after-service application, streamlining client retention processes, and automating key customer service functions.
● Developed 3-4 impactful campaigns per quarter for each brand, resulting in up to 15 highly successful campaigns per year. Key Responsibilities
● Oversaw a team of more than 40 employees and managed relationships with third-party vendors.
● Developed and executed influencer marketing campaigns, leveraging key industry influencers, and organizing impactful events.
● Created comprehensive annual marketing plans, outlining budgets, timelines, and key marketing initiatives to align with organizational goals and maximize ROI.
● Successfully negotiated agreements with banks to introduce installment options, creating attractive offers for customers and driving sales growth.
● Conducted monthly competitive analysis, gathering insights from the market and competition to inform decision-making and develop effective marketing strategies.
● Monitored and optimized SEO strategies to improve search engine rankings, enhance online visibility, and drive organic traffic to the company's digital platforms.
Al Aghar Equestrian ClubBusiness Development Manager
Mar. 2018 - Aug. 2019Riyadh, Saudi Arabia● Established social media accounts on platforms such as Twitter, Instagram, and Facebook, implementing strategic content strategies to enhance brand visibility.
● Organized a series of successful events and competitions, including activation days for families, creating impactful experiences that fostered brand loyalty.
● Increased membership sales with marketing strategies leveraging word-of-mouth recommendations and social media channels.
● Trained personnel and helped team members develop their skills.
● Oversaw full sales lifecycle from prospecting clients to closing deals.
● Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.
● Managed budgets and inventory to minimize costs and maximize profits.
● Maintained client records in bespoke CRM systems, ensured streamlined data processes for maximum efficiency.
Boyout Al MajidOnline Sales Manager
Aug. 2017 - Mar. 2018Riyadh, Saudi Arabia● Expanded online sales reach by negotiating agreements with prominent online shopping platforms including Wadi, Souk, and Noon.
● Achieved substantial growth in online sales profits through strategic digital marketing initiatives, leveraging targeted advertising and search engine optimization (SEO).
● Implemented a pricing strategy, ensuring competitive pricing for all products.
● Created compelling product and lifestyle imagery through professional photography, enhancing customer appeal and increasing engagement with the brand's online offerings.
● Recruited and trained a highly skilled sales team, equipping them with essential online sales and marketing skills to effectively engage with customers and drive conversions.
● Met the monthly sales target and earned maximum profit margins for the organization.
● Maintained high feedback ratings through enhanced customer service.
● Sourced stock based on current online shopping trends.
AHK GroupSales and Marketing Manager (Ladurée Paris, Spazio)
Sep. 2016 - Apr. 2017Riyadh, Saudi Arabia● Enhanced social media pages to optimize brand presence, engagement, and customer reach.
● Achieved a remarkable 90% increase in revenue of Spazio by establishing a strategic agreement with a prominent event booking website and executing highly successful events.
● Optimized marketing operations, implementing efficient processes and leveraging innovative tools to enhance productivity, effectiveness, and overall performance.
● Developed monthly and yearly marketing plans, outlining key strategies, initiatives, and timelines with detailed budgets.
● Planed and oversaw advertising and promotion activities including print, online, electronic media, and direct mail.
● Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
● Oversaw and evaluated market research and adjusts marketing strategy to meet changing market and competitive conditions.
● Established and maintained relationships with industry influencers and key strategic partners.
● Guide's preparation of marketing activity reports and presented to executive management.
● Met with key clients, assisted sales representative with maintaining relationships and negotiated and closed deals.
Al Sultan Food Stuff co.Assistant Purchasing Manager
Jan. 2012 - Jun. 2015Beirut, Beirut Governorate, Lebanon● Coordinated with suppliers, brokers, insurance providers, and shipment companies, ensuring seamless collaboration and timely delivery of goods and services.
● Managed the procurement process for purchase orders originating from both the USA and Europe.
● Ensured attention to detail in documentation processes to minimize delays.
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