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Work Background
Brand Manager
CHERYBrand Manager
Apr. 2024Riyadh, Saudi ArabiaAchievements • Successful Campaigns developed and executed a online media buy & KOL campaigns that increased brand awareness by 30%. • Digital Transformation, implementing or enhancing digital marketing techniques such as integrated digital marketing strategy to the LP & CRM, boosting online traffic by 50%. and leads generations. • Brand Launch led the launch of a OMODA in the Saudi market. • Brand Strategy Development redefined our brand positioning, leading to a clearer market presence and a 10% increase in brand recall. • Team Leadership, led a team of 10 marketing professionals, fostering a culture of collaboration and innovation. • Market Research & Analysis, conducted comprehensive market analysis to identify emerging trends, shaping future marketing tactics, user interests & behavior. Key Responsibilities • Define and implement brand vision and strategy position the brand in the market. • Conduct market research to analyze consumer behavior, personas and trends. • Plan and execute marketing campaigns (briefing, media plans, art directions) and collaborate with advertising agencies. • Organized the brand launch in KSA with consistency with brand identity. • Develop strategies to meet sales targets and work closely with the sales team. • Enhance customer experience and loyalty aligned with the after service & sales team to increase retention. In addition, address customer feedback, complaints and work on tailored offers. • Manage marketing budget and ensure effective allocation of resources. • Monitoring and reporting on campaigns and overall brand performance. • Collaboration with other departments such as product team and finance and align brand initiatives with overall company goals.
Marketing Manager (Chery, Isuzu, Subaru, Forthing)
AlYemni Group - مجموعة اليمنيMarketing Manager (Chery, Isuzu, Subaru, Forthing)
Sep. 2019 - Mar. 2024Riyadh, Saudi ArabiaAchievements ● Established marketing department and CRM department, building a team of 10 professionals. ● Won Best Chery Digital Campaign in 2020, surpassing competitors from 80 countries for digital campaign on social media platforms: Twitter, Snapchat, Facebook, and Instagram. ● Led the launch of the Forthing car in KSA, overseeing key aspects such as brand guidelines, showroom branding, and website development. ● Developed launch plans for all new cars under the Chery, Isuzu, Subaru, and Forthing. ● Executed Google location strategies, ensuring accurate verifications and optimizing landing pages with compelling call-to-action elements to drive customer engagement and conversions. ● Collaborated with third-party IT vendors to develop an innovative after-service application, streamlining client retention processes, and automating key customer service functions. ● Developed 3-4 impactful campaigns per quarter for each brand, resulting in up to 15 highly successful campaigns per year. Key Responsibilities ● Oversaw a team of more than 40 employees and managed relationships with third-party vendors. ● Developed and executed influencer marketing campaigns, leveraging key industry influencers, and organizing impactful events. ● Created comprehensive annual marketing plans, outlining budgets, timelines, and key marketing initiatives to align with organizational goals and maximize ROI. ● Successfully negotiated agreements with banks to introduce installment options, creating attractive offers for customers and driving sales growth. ● Conducted monthly competitive analysis, gathering insights from the market and competition to inform decision-making and develop effective marketing strategies. ● Monitored and optimized SEO strategies to improve search engine rankings, enhance online visibility, and drive organic traffic to the company's digital platforms.
Business Development Manager
Al Aghar Equestrian ClubBusiness Development Manager
Mar. 2018 - Aug. 2019Riyadh, Saudi Arabia● Established social media accounts on platforms such as Twitter, Instagram, and Facebook, implementing strategic content strategies to enhance brand visibility. ● Organized a series of successful events and competitions, including activation days for families, creating impactful experiences that fostered brand loyalty. ● Increased membership sales with marketing strategies leveraging word-of-mouth recommendations and social media channels. ● Trained personnel and helped team members develop their skills. ● Oversaw full sales lifecycle from prospecting clients to closing deals. ● Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement. ● Managed budgets and inventory to minimize costs and maximize profits. ● Maintained client records in bespoke CRM systems, ensured streamlined data processes for maximum efficiency.
Online Sales Manager
Boyout Al MajidOnline Sales Manager
Aug. 2017 - Mar. 2018Riyadh, Saudi Arabia● Expanded online sales reach by negotiating agreements with prominent online shopping platforms including Wadi, Souk, and Noon. ● Achieved substantial growth in online sales profits through strategic digital marketing initiatives, leveraging targeted advertising and search engine optimization (SEO). ● Implemented a pricing strategy, ensuring competitive pricing for all products. ● Created compelling product and lifestyle imagery through professional photography, enhancing customer appeal and increasing engagement with the brand's online offerings. ● Recruited and trained a highly skilled sales team, equipping them with essential online sales and marketing skills to effectively engage with customers and drive conversions. ● Met the monthly sales target and earned maximum profit margins for the organization. ● Maintained high feedback ratings through enhanced customer service. ● Sourced stock based on current online shopping trends.
Sales and Marketing Manager (Ladurée Paris, Spazio)
AHK GroupSales and Marketing Manager (Ladurée Paris, Spazio)
Sep. 2016 - Apr. 2017Riyadh, Saudi Arabia● Enhanced social media pages to optimize brand presence, engagement, and customer reach. ● Achieved a remarkable 90% increase in revenue of Spazio by establishing a strategic agreement with a prominent event booking website and executing highly successful events. ● Optimized marketing operations, implementing efficient processes and leveraging innovative tools to enhance productivity, effectiveness, and overall performance. ● Developed monthly and yearly marketing plans, outlining key strategies, initiatives, and timelines with detailed budgets. ● Planed and oversaw advertising and promotion activities including print, online, electronic media, and direct mail. ● Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. ● Oversaw and evaluated market research and adjusts marketing strategy to meet changing market and competitive conditions. ● Established and maintained relationships with industry influencers and key strategic partners. ● Guide's preparation of marketing activity reports and presented to executive management. ● Met with key clients, assisted sales representative with maintaining relationships and negotiated and closed deals.
Assistant Purchasing Manager
Al Sultan Food Stuff co.Assistant Purchasing Manager
Jan. 2012 - Jun. 2015Beirut, Beirut Governorate, Lebanon● Coordinated with suppliers, brokers, insurance providers, and shipment companies, ensuring seamless collaboration and timely delivery of goods and services. ● Managed the procurement process for purchase orders originating from both the USA and Europe. ● Ensured attention to detail in documentation processes to minimize delays.
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