AlYemni Group - مجموعة اليمنيMarketing Manager (Chery, Isuzu, Subaru, Forthing)
Sep. 2019 - Mar. 2024Riyadh, Saudi ArabiaAchievements ● Established marketing department and CRM department, building a team of 10 professionals.
● Won Best Chery Digital Campaign in 2020, surpassing competitors from 80 countries for digital campaign on social media platforms: Twitter, Snapchat, Facebook, and Instagram.
● Led the launch of the Forthing car in KSA, overseeing key aspects such as brand guidelines, showroom branding, and website development.
● Developed launch plans for all new cars under the Chery, Isuzu, Subaru, and Forthing.
● Executed Google location strategies, ensuring accurate verifications and optimizing landing pages with compelling call-to-action elements to drive customer engagement and conversions.
● Collaborated with third-party IT vendors to develop an innovative after-service application, streamlining client retention processes, and automating key customer service functions.
● Developed 3-4 impactful campaigns per quarter for each brand, resulting in up to 15 highly successful campaigns per year. Key Responsibilities
● Oversaw a team of more than 40 employees and managed relationships with third-party vendors.
● Developed and executed influencer marketing campaigns, leveraging key industry influencers, and organizing impactful events.
● Created comprehensive annual marketing plans, outlining budgets, timelines, and key marketing initiatives to align with organizational goals and maximize ROI.
● Successfully negotiated agreements with banks to introduce installment options, creating attractive offers for customers and driving sales growth.
● Conducted monthly competitive analysis, gathering insights from the market and competition to inform decision-making and develop effective marketing strategies.
● Monitored and optimized SEO strategies to improve search engine rankings, enhance online visibility, and drive organic traffic to the company's digital platforms.