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Work Background
Arbors Records IncVice President/Producer
Apr. 2022
CenterStrike Golf LLC/CenterStrike® Technology Putter LabFounder/Inventor
Feb. 2020Byron Bay, New South Wales, AustraliaHome of the world's most accurate golf putter. Scientifically proven to outperform the leading putters on tour. Conforms with both USGA and R&A Rules of Golf...so you can beat your friends anywhere around the globe!
You get to the green. We'll take it from there.®
Ink. Pixel. Wave.Founder/Creative Director
Jan. 2020A unique, creative asset for start-ups and start overs.
Bottom Line Inc. (Formerly Boardroom Inc.)Chief Creative Officer
Oct. 2016 - Mar. 2021Greater New York City AreaFor over 40 years, BottomLine Inc has provided consumer health and financial news to over 20 million readers worldwide. Its vast array of expert-sourced content is published in both subscription-based newsletter and books, including licensed publications from the world’s most prestigious direct marketing partners.
• Manage in-house staff and outside print and digital designers and copywriters (20+).
• Lead company’s re-branding efforts as they transition to multi-channel.
• Recreated the core direct response efforts to achieve 21-61% lift in response equaling a trajectory of an additional $4-10+ million in revenue.
• Managed team/designed and launched new consumer-facing website and e-tail store creating best-in-class user experience.
• Influenced marketing and social efforts, overseeing and applying best-practices.
• Negotiated new contracts and vendor relations to reduce operating costs by $250,000+/year in the first 6 months alone.
• Direct and manage in-house video, photography and podcast studio.
Boardroom Inc.Executive Creative Director
Oct. 2015 - Oct. 2016Greater New York City Area
Brian Wittman StudioCreative Director
Oct. 2011 - Oct. 2015Brookfield, CTCreative leader for a myriad of start-up initiatives including: MXVGOLF
Patented product design, marketing, and day-to-day business for the world’s most accurate golf putter. Includes video production, trade show design and advertising. COLUPON/Ridgefield, CT 2013 Serving as VP Marketing/Creative Director for mobile app start-up in the coupon space. App and web design, social media, digital marketing retail and student ambassador programs and marketing strategy and execution including investor presentations. ZOID/Greenwich/Phoenix 2009-2014
Serving as Creative Director for the development of mobile security applications including user experience and interface design, website integration, brand identity, consumer copywriting and scripting/VO and multimedia presentations for raising venture and crowdfunding capital. INFODIRECTIONS INC/Victor, NY 2001-2011
Served as Creative Director for top tier telecom billing software company. Developed the brand’s overall business-to-business initiatives including website, marketing, collateral, trade advertising, national trade show booth and user group themes and curriculum templates.
Wittman Idea NetworkCreative Director
May. 2000 - Oct. 2011Highlights include: • Album package design including Jimmy Buffett Feeding Frenzy, Linda Ronstadt, Dan Fogelberg and over 300 world and Celtic projects including B2C and trade advertising, consumer catalog, website, etc.
• Designed the Billboard Music Award
• TV title design for Paul McCartney Live in the New World and The Billboard Music Awards in collaboration with Kosh & Co.
• Created innovative food product (condiment). Accelerated growth to include being featured in the New York Times and becoming Amazon'com's top-selling product, in three positions, for over a week in its category (online) and international distribution (retail).
• Various product creation and launches in apparel. WORLD WRESTLING FEDERATION/Stamford
Talent branding for The Undertaker. Best-selling apparel, merchandise and packaging design for the WWF family roster, including branding for WWF Travel Club. BKFK/Stamford, CT 2003-2009 Served as Creative Director for kids invention-to-patent company. Executed themed website challenges (custom branded landing pages, banners) matching in-school curriculum, licensing and convention trade material including video production, trade show materials and investor presentations. GUIDEPOSTS/Carmel, NY 2003-2009
Freelance contractor providing web-based solutions to direct mail efforts for new subscribers. Tested numerous traditional direct campaigns with great success providing copywriting and design services. Developed proprietary interactive direct response vehicle resulting in 34% response rate.
PricelineCreative Director/VP
Jan. 1998 - Dec. 2001It's first Creative Director... employee #22 for the world’s first “name your own price” travel agency, priceline.com (an incubated company from its parent, Walker Digital), grew to be the third most recognized site on the internet. Brought a one man shop for the first 7 months of start-up to managing over 16 employees for a spin-off, in-house world class agency. • Creative force behind driving company’s market value to 23.1 billion in the first two years. • Designed corporate brand identity for priceline.com (subsequent verticals and additional incubated companies of WDD).
• Wrote, directed and produced the nationally-placed William Shatner radio commercials.
• Designed and prepared all media including magazine and newspaper advertising campaigns.
• Managed a streamlined department of 16 designers to facilitate an effective alternative to outside agency costs, developed and controlled departmental budget in excess of $2M.
• Negotiated media buys with top radio networks and personalities including Howard Stern, Rush Limbaugh and Opey & Anthony.
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