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Work Background
FurSr. Media Activations Manager
Jun. 2023 - Dec. 2023New York, United States · Remote- Led a strategic overhaul of media activation across Meta and TikTok platforms, resulting in a 19% YoY increase in brand revenue, directly attributable to refined performance strategies.
- Conducted audience analysis and segmentation, refining targeting strategies that achieved a higher conversion rate on average and successfully met CPA objectives across all campaigns.
- Analyzed SEM and SEO performance and integrated these insights with paid social strategies in order to exceed ROI and CPA objectives.
- Pioneered multi-channel strategies, introducing YouTube and Pinterest into the marketing mix, which expanded audience reach and engagement by 40% YoY.
JeffreyM ConsultingAssociate Media Supervisor, Microsoft Global Media
Jul. 2022Seattle, Washington, United States · Remote- Lead negotiations with key clients and campaign stakeholders in connection to campaign planning and media strategy, and developed new opportunities for media investments for their business groups.
- Management of an agile team overseeing the execution of brand activations, campaign deliverables, and process documentation.
- Responsible for regular MBR and QBR deliverables in addition to providing cross-functional insights into campaign performance.
- Directed routine budget management for all campaigns, as well as being directly responsible for monitoring campaign spend, and maintains contact with finance and other Stakeholder parties to ensure all approved budget IO's are being utilized within the agreed parameter. - Managed external agency collaborations, ensuring agility and best practices in campaign execution.
Apolla Performance Wear - as seen on Shark TankProduct Marketing Manager
Aug. 2021 - Apr. 2022Fort Worth, Texas, United States · Remote- Enhanced brand performance through strategic campaign management on multiple paid media channels, resulting in an increase in ROAS from 2.0 to 3.2% on average, significantly outperforming previous benchmarks set by the brand.
- Pioneered new strategies for audience segmentation and established core customer profiles that directly contributed to increases in online engagement, brand awareness, and e-commerce sales. - Developed key storytelling tactics, translating technical retail product features and value props into compelling and relatable customer stories. - Delivered actionable insights from campaign data analytics, leading to a 22% improvement in campaign efficiency and a 15% reduction in CPA YoY.
- Lead influencer relationship management for the brand and developed product advocacy and evangelism, leading to an average increase of 14% in ROAS leveraging whitelisting agreements with key industry players.
JeffreyM ConsultingSr. Media Activations Manager, Microsoft Global Media
Jun. 2021 - Jul. 2022Seattle, Washington, United States · Remote- Senior, client-facing role that directly oversaw an est. $2.8M in media budget within the first year on assignment.
- Managed an agile team in media planning and buying and oversaw upskilling within the team in order to maintain best practices with the latest media industry trends.
- Owned end-to-end processes of building media campaigns for several lines of business within Microsoft and operated as a key member in overseeing campaign performance.
- Collaborated closely with key marketing stakeholders and product leaders within assigned LOBs in order to develop media activation strategies and establish best practices that fit within business goals and KPIs.
- Established core systems and processes that helped to continue the Global Media team's ability to manage larger amounts of funding within Microsoft's media environment.
JeffreyM ConsultingSr. Integrated Marketing Manager, Paid Media
Feb. 2021 - Jun. 2021Seattle, Washington, United States · Remote- Key member of the organization's growing marketing leadership tasked with bringing in new digital strategies in order to successfully extend product reach and market share.
- Collaborated regularly with C-level leaders to develop innovative digital marketing strategies and identify each initiative KPI's.
- Engaged cross-functionally with go-to-market strategies in connection to several successful product launches, securing and est. $5M in revenue for the company.
- Lead the growth of the company's brand awareness by increasing brand pillar communications, seeing a 20% increase in industry-based earned mentions on social media.
- Developed in connection with Audience Marketing net-new buyer personas and buying groups in order to leverage as campaign targeting criteria.
- Built systems and processes for the company to continue to see growth in its digital product marketing efforts, including process documentation, automation rules, and brand communication standards.
RoofstockIntegrated Marketing Manager, Digital Channels
Jan. 2021 - Jun. 2021Oakland, California, United States · Remote- Mid-stage member of the startups growing marketing leadership tasked with onboarding and integrating net-new digital strategies into existing campaign architectures.
- Managed social, email, web, and PPC digital channels in order to develop marketing communication initiatives that consistently delivered high click rates and increased website traffic for multi-channel, demand generation campaigns.
- Connected frequently with C-Level and Product leaders in order to develop several core media initiatives aimed toward increasing the company's brand awareness and market share across several brand verticals.
- Directed MBR and QBR reporting cycles in connection to digital and product marketing initiatives and created actionable insights for future optimizations cross-channels.
- Drove the expansion of the email marketing program into areas such as portfolio sales and unique market sales cadences in order to drive awareness of SaaS product features, support lead generation, and increase product adoption.
- Collaborated cross-functionally on several major go-to-market strategies in connection with high-visibility product releases and audience tools, resulting in an est. $18M in revenue.
- Expanded the brand's email marketing base by 38% by implementing customer-centered messaging and several audience segment strategies.
RNO1 | Agile Brand & Digital Experience AgencyCampaign Manager - Social Marketing, Technology
Oct. 2020 - Feb. 2021San Francisco, California, United States · Remote- Leadership role over client accounts within the agency focusing on Technology brands and special social media interests within the industry.
- Oversaw the communication management of assigned clients to ensure quality deliverables were being met to clientele satisfaction.
- Managed complex projects such as product launches and other high-visibility campaigns to ensure cross-functional deliverables were met alongside other deadlines and communications release embargoes.
- Regularly met with C-level leadership both within the agency as well as Client organizations to discuss communication strategy development and growth opportunities within their social platforms.
RNO1 | Agile Brand & Digital Experience AgencySocial Media Marketing Manager
Jun. 2020 - Oct. 2020San Francisco, California, United States · Remote- Established routine communication with assigned clients in regard to their brand and social media goals. - Developed unique media strategies for various types and sizes of companies, focusing on brand awareness/affinity and revenue growth. - Collaborated with several in-house teams cross-functionally in order to deliver complex projects for clients and their billable campaigns. - Managed client communications with regular status updates and social optimization recommendations. - Provided comprehensive data analysis on campaign metrics, KPIs, and benchmarking through regular reporting processes.
L. Michaud CoachingConsultant, Social Media and Public Relations
Mar. 2020 - Jun. 2020Greater Vancouver Metropolitan Area · Remote- Developed and executed affiliate marketing campaign resulting in an additional 20% of revenue for the brand.
- Managed branded digital marketing strategy within a large national campaign resulting in a grossed $7.2M at launch with millions in attendance via webinar.
- Conducted full audit of all digital content, channels, and key audience data to develop a digital communications strategy directed towards growing brand awareness across owned and earned media channels.
- Organized media kit, prepared Public Relations presentations in connection to press releases, and speaking engagement pitches to local, national, and international media outlets.
Wellness Global (Acquired)Social Media Marketing Manager
Nov. 2019 - Mar. 2020Seattle, Washington, United States · Hybrid- Employee hire no. 5 with innovative incubator startup aimed towards providing health and wellness access to intercity residents via last-mile delivery.
- Developed strategies for user acquisition and in-app purchase volume by leveraging social media channels and paid media campaigns, driving the adoption of the first 1,000 app users.
- Provided media strategy for go-to-market efforts and generated audience demographic reports for investor relations and other industry partnerships.
PushpayMarket Relations Manager
May. 2019 - Nov. 2019Redmond, Washington · On-site- Established regular communications with key members of potential markets in order to increase company market share - Established best practices for B2B communications - Worked cross-departmentally to identify market trends and communicated areas for marketing content creation - Worked closely with account executives during sales cycles to bring identified markets into sales-ready customers
Spruse Inc.Digital Marketing Strategist
Jan. 2018 - Dec. 2019Seattle, Washington, United States · Remote- Advisement on best practices for developing social media presence, content development, public relations via social channels, and implementing tactics for strategic, long-term growth
- Outlined content strategy and brand foundations
- Jump-started brand's first social channels with an average audience growth of 10% MoM
- Key member in developing initial interest via organic engagement, translating into 200 leads after first test campa
Southeastern UniversitySocial Marketing & Events Manager - Work Study
Aug. 2016 - May. 2019Lakeland, Florida, United States · Remote- Lead social channel management with a heavy emphasis on organic growth through community engagement and social listening.
- Leveraged several social media marketing campaigns to generate organic and earned media coverage for organization-sponsored events.
- Drove an increase of 53% in regular social engagement and averaged a +200-per-event growth in event attendance by implementing growth-focused social media strategies.
- Developed foundational systems and processes for digital engagement and channel management within the organization.
- Managed junior associates and oversaw daily business operations in addition to training new associates on current processes.
Southeastern UniversityExecutive Administration Associate - Work Study
Aug. 2016 - May. 2019Lakeland, Florida, United States · Remote- Provided strategic assistance to high-achieving leaders
- Strong project management skills in day-to-day operations
- Key member in facilitating budget oversight, media inquiries and responses, and internal communications
- Oversaw junior associates and managed day to day tasks, trained new associates on current processes
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