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Work Background
E-commerce Consultant & Founder
Ride DigitalE-commerce Consultant & Founder
Feb. 2023FranceI help small businesses with big ambitions to surf on the wave of digital: E-commerce & Webdesign: 〰️ E-commerce optimisation 〰️ E-commerce & Website creation 〰️ Relaunch & Migration 〰️ Internationalisation 〰️ Strategy 〰️ Data Analytics Digital Marketing: 〰️ Email Marketing 〰️ Performance Marketing 〰️ SEO Optimisation 〰️ Brand Marketing 〰️ Digital Omnichannel Strategy Latest Clients: 👗 https://theortensia.com/ - Online fashion luxury boutique based in Doha, Qatar. ⛳️ https://volaireclothing.com/ - Golf-inspired luxury streetwear brand, based in Hamburg, Germany. 👟 https://winqssports.com - the world’s first sport brand creating all products with plant based or recycled materials in a carbon neutral process. 🍶 https://www.larsnysom.com - minimalist design brand making sustainable home accessories. 🧶 https://evyinit.de/ - sustainable luxury knitwear. 🍼 https://www.emmanoah.de/ - sustainable baby brand.
E-commerce Manager - Daily Paper project
Not Selling LiquidE-commerce Manager - Daily Paper project
Jan. 2022 - Jan. 2023Amsterdam et périphérieConsumer journey and UX on Dailypaperclothing.com (Worldwide, UK & US webshops) Define E-commerce strategy in collaboration with Daily Paper (strategic focuses, sales vs full price etc.) Define Digital Merchandising strategy based on Daily Paper priorities and digital KPIs Identify key opportunities (retail/consumer moments) and adapt the UX online (Home page, navigation, landing pages, merchandising etc.) Input on a new Webshop design from a E-commerce point of view Organise translation process Closely collaborate with the Performance Marketing & Analytics Teams Manage a team of 4 E-commerce specialists Suggest rollout plans from major launches (collaborations & seasonal launches) Launch of a US webshop Highlights: launch of a US webshop, translation of Wolrdwide webshop in French and German, implementaion of a redesigned webshop.
Senior Onsite Merchandiser
CrocsSenior Onsite Merchandiser
Apr. 2021 - Nov. 2021Hoofddorp, Hollande Septentrionale, Pays-BasStrategically merchandise Crocs products on our sites. Determine the product sorting, colors, categories and navigation. Create, execute and oversee the appropriate onsite merchandising strategy and tactics for our seasonal go-to-market to achieve revenue and margin growth. Plan out regional onsite content needs for the season. Identify and integrate opportunities to cross sell and improve product conversion with different onsite initiatives. Collaborate with GTM manager and Ecommerce merchandiser to prioritize product/ storytelling initiatives. Responsible for executing this onsite. Analyze the different go-to-market initiatives, input on daily and weekly reporting and implement changes for improvement Initiate and drive competitive analysis to evaluate merchandise, promotions, features and product presentation to improve future strategies. Input to global product team to showcase the regional needs and work with them to implement global initiatives to improve consumer experience Focus on the evolving of onsite merchandising processes and prioritization strategies based on objective results.
Digital Platform Producer - X-CAT
NikeDigital Platform Producer - X-CAT
Jan. 2020 - Feb. 2021HilversumResponsible for the Cross Category (X-CAT) consumer journey / user experience on Nike.Com. - Analyze and report on the main digital KPI's: Traffic, Conversion, Demand, Product Walls, Internal Search Reports, AOV and Marketing Channel performance. But also on consumer journey analysis to decide on short/long term strategy. - Partner with Global Counterparts and the Digital Brand Team to create Digital Assets on marketing campaigns and Social Media, such as imagery and copy and define commercial opportunities. - Work closely with the Buying Team based on consumer right assortments, markdown strategy, launch, contract management, and seasonal readiness. - Work closely with the X-CAT Marketing team to define strategies regarding SEO/Paid Search/Affiliates/Instagram/Facebook/Twitter/Email/Launch Calendar Support. Leading the linking strategy for X-CAT Marketing campaigns through our different channels Email/Nike.com/Nike App. ASIDE PROJECT: cross-functional sustainability project Define a consumer journey for consumers who want to shop sustainable products - Global navigation (or top navigation) & left hand navigation. Strong partnership with the brand team.
Digital Platform Producer - X-CAT
NikeDigital Platform Producer - X-CAT
Jan. 2020 - Feb. 2021HilversumResponsible for the Cross Category (X-CAT) consumer journey / user experience on Nike.Com. - Analyze and report on the main digital KPI's: Traffic, Conversion, Demand, Product Walls, Internal Search Reports, AOV and Marketing Channel performance. But also on consumer journey analysis to decide on short/long term strategy. - Partner with Global Counterparts and the Digital Brand Team to create Digital Assets on marketing campaigns and Social Media, such as imagery and copy and define commercial opportunities. - Work closely with the Buying Team based on consumer right assortments, markdown strategy, launch, contract management, and seasonal readiness. - Work closely with the X-CAT Marketing team to define strategies regarding SEO/Paid Search/Affiliates/Instagram/Facebook/Twitter/Email/Launch Calendar Support. Leading the linking strategy for X-CAT Marketing campaigns through our different channels Email/Nike.com/Nike App. ASIDE PROJECT: cross-functional sustainability project Define a consumer journey for consumers who want to shop sustainable products - Global navigation (or top navigation) & left hand navigation. Strong partnership with the brand team.
Running Expert Consumer Service
NikeRunning Expert Consumer Service
Sep. 2019 - Jan. 2020Hilversum- Provide premium, easy and personal customer service through professional, timely and accurate communication via chat and email - Maintain up-to-date knowledge of running/training/lifestyle trends and consumer interests (Nike & Competitor brands) through Nike channels as well as Social Media channels (Facebook, Instagram, YouTube, Twitter) - Share knowledge gained in product deep-dive sessions with the rest of the Expert and Social Media team - Collaborate regularly with other Nike social media specialists and Nike Experts on best practices and seek better ways to manage workload and support the social media business. (Eg. Category Captain Pilot, TurnTo review distribution) - Manage Product Review queues, distribute reviews among CS team, and act as point of contact for all Product review related matters.
Running Expert Consumer Service
NikeRunning Expert Consumer Service
Sep. 2019 - Jan. 2020Hilversum- Provide premium, easy and personal customer service through professional, timely and accurate communication via chat and email - Maintain up-to-date knowledge of running/training/lifestyle trends and consumer interests (Nike & Competitor brands) through Nike channels as well as Social Media channels (Facebook, Instagram, YouTube, Twitter) - Share knowledge gained in product deep-dive sessions with the rest of the Expert and Social Media team - Collaborate regularly with other Nike social media specialists and Nike Experts on best practices and seek better ways to manage workload and support the social media business. (Eg. Category Captain Pilot, TurnTo review distribution) - Manage Product Review queues, distribute reviews among CS team, and act as point of contact for all Product review related matters.
Intersport Digital Development Assistant
NikeIntersport Digital Development Assistant
Aug. 2018 - Aug. 2019Hilversum- Partner with the account to further improve Nike consumer journey and UX through every touch point across all banners. - Support with creating best in class (commercial) campaign executions and extensive analysis including deep dive of campaign across every touch point, sales reporting and KPI tracking - Support in driving a cross-gender specific strategy across all banners, including influencing gender specific Nike consumer journey and UX. With focus on gender-specific landing pages, navigation, product grids and PDP. - Maintain a close relationship with key stakeholders to develop and influence the challenges and opportunities (sharp focus on Nike) across all platforms of the account. - Supporting the team in weekly and monthly reporting and scorecards and provide weekly, monthly and seasonal insight on Nike performance on .com banners.
Intersport Digital Development Assistant
NikeIntersport Digital Development Assistant
Aug. 2018 - Aug. 2019Hilversum- Partner with the account to further improve Nike consumer journey and UX through every touch point across all banners. - Support with creating best in class (commercial) campaign executions and extensive analysis including deep dive of campaign across every touch point, sales reporting and KPI tracking - Support in driving a cross-gender specific strategy across all banners, including influencing gender specific Nike consumer journey and UX. With focus on gender-specific landing pages, navigation, product grids and PDP. - Maintain a close relationship with key stakeholders to develop and influence the challenges and opportunities (sharp focus on Nike) across all platforms of the account. - Supporting the team in weekly and monthly reporting and scorecards and provide weekly, monthly and seasonal insight on Nike performance on .com banners.
Customer Service Assistant
adidasCustomer Service Assistant
Jul. 2016 - Sep. 2016Strasbourg - Orders entries on commercial networks management - Orders inputs in SAP - Interface between internal and external services - Assistance in the development of training for sales staff
Customer Service Assistant
adidasCustomer Service Assistant
Jul. 2016 - Sep. 2016Strasbourg - Orders entries on commercial networks management - Orders inputs in SAP - Interface between internal and external services - Assistance in the development of training for sales staff
Product Manager Assistant - BU Running
adidas GroupProduct Manager Assistant - BU Running
Apr. 2016 - May. 2016Région de Strasbourg, France- Market analysis, sell-in, sell-out - Creation of presentation materials and catalogues - Reflection and creation of sell-in tools for sales people - Merchandising: setting up of showrooms - Systems and allocations management
Product Manager Assistant - BU Running
adidas GroupProduct Manager Assistant - BU Running
Apr. 2016 - May. 2016Région de Strasbourg, France- Market analysis, sell-in, sell-out - Creation of presentation materials and catalogues - Reflection and creation of sell-in tools for sales people - Merchandising: setting up of showrooms - Systems and allocations management
Digital Marketing Assistant
Drimlike • Creative Digital AgencyDigital Marketing Assistant
Jun. 2015 - Sep. 2015Edinburgh, Royaume-Uni- SEO improvement (clients websites & Drimlike website) and web rewriting - Gamification : game concepts search to include in Marketing campaigns - Community management (Facebook, Twitter, Google+, Tumblr) - Writing blog articles - Adwords (Ads creation to promote Drimlike services) - Search for new partners and customer relationship
Digital Marketing Assistant
Digital DéveloppementsDigital Marketing Assistant
Aug. 2014 - Aug. 2014Région de Strasbourg, France- Online catalogue management - SEO improvement - Customer relationship - Community management (Facebook, Twitter, Google+, Pinterest) - Prospecting (email, phone) - Data analysis (emailing data)

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