Megan Miller

Owner and CEO @Megan Miller Marketing

💸 MarketingBusiness Owner📝 Influencer or Blogger🐦 Design🧨 Consulting✨ Business OwnerAffiliate MarketingBrand Marketing ManagerPresentation DesignerCommunications ManagerPR ManagerContent ManagerSMM ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerEvent ProducerCreative ProducerMarketing Analytics ManagerUX/UI DesignerCommunication DesignerPodcast HostCommunity ManagerBusiness AnalystInfluencerMarketing DirectorModelCRM manager

As the CEO and Founder of Megan Miller Marketing, I have been designing and executing innovative marketing campaigns that connect brands with their audiences since 2018. Specializing in B2C and B2B, social media, and digital marketing, I have a proven track record of delivering results across various industries and platforms. I am passionate about creating tailored and strategic influencer marketing campaigns that align with brands' objectives and target audiences. I collaborate with cross-functional teams, including social media, creative, and PR, to ensure campaigns are consistent and optimized across all channels. My expertise extends to content creation, UX design, SEO/SEM, AI marketing solutions, and brand management services, ensuring both quality and efficiency. In addition, I am the founder of Opera Recycles, an initiative that transforms opera materials into fashion pieces, highlighting the creative and environmental benefits of recycling. I have produced and participated in several fashion shows, including Paris Fashion Week and New York Fashion Week, and my work has been featured in numerous publications and recognized with multiple awards.

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Work Background

Megan Miller Marketing, LLCCEO and Founder

Feb. 2018Charlotte, North CarolinaMegan Miller Marketing is a fiercely creative marketing partner that specializes in connecting brands with their audiences through innovative and out-of-the-box marketing campaigns. • Develop and execute strategic influencer marketing campaigns that align with the brand's overall marketing objectives and target audience. • Create tailored content briefs and negotiate contracts that clearly articulate deliverables, timelines, and compensation. • Collaborate with cross-functional teams, including social media, creative, and PR, to ensure campaigns are consistent and optimized across all channels. • Work with clients to understand their goals and develop customized influencer marketing strategies that drive brand awareness, engagement, and conversions. • Develop and execute contracts, ensuring that all influencer content aligns with the client's brand messaging, voice, and aesthetic. • Partner with sales to develop impactful email marketing campaigns and sales enablement materials designed to grow revenue at existing accounts. • Implement automated marketing demand gen and nurture programs to generate and warm leads and engage contacts at existing accounts. • Create and manage email campaigns, sales templates, custom landing pages, and lead nurture programs to support demand gen campaigns and account-based marketing efforts. • Review and optimize lead flow processes and marketing attribution on closed opportunities including campaign ROI, inside sales activity, and scoring & grading methodology. • Manage mobile push channel strategy and execution of all campaigns including paid promotions, content curation, customer retention strategy, and A/B testing. 8 Integrate AI marketing solutions to enhance campaign efficiency and personalize customer experiences. Megan Miller Marketing has a proven track record in Marketing/PR and has been featured in publications around the globe.

Community Brewing VenturesMarketing Director

Jun. 2020 - Oct. 2021North Carolina, United States• Develop branding strategy, brand activation plans, and ecommerce marketing plans, including digital and social media marketing, events, media, email marketing and CRM activities; Ensure marketing plans, deliverables, and timings are met by coordinating and working closely with internal partners including but not limited to Retail Operations, eCommerce, etc. • Manage SEO/SEM campaigns and sites for areas that can be optimized implement effective keywords and targets to drive the most valuable traffic; Implement effective SEO content for blogs, websites, and social media accounts • Pursue partnerships with new/untapped digital platforms, working with internal and external partners to develop innovative and effective marketing campaigns and online tools • Liasoning with Press Relations and implementation of major press placements for company. • Oversee the design and graphics of promotional items, webpage, and marketing tools in support of increasing brand image, effectiveness of marketing campaigns, and positive customer experience. • Manage the planning, budget and execution of large scale events, major press stunts, creative promotions, international marketing strategies, and CRM activities, and monitor the effectiveness of these marketing activities; Conduct analysis to assess the performance of each marketing channel and make any necessary recommendations for follow up action plan to increase marketing effectiveness. • Oversee Marketing functions including but not limited to graphic design, events, public relations, and customer service • Lead and grow the Marketing team; Execute other duties as assigned Qualifications/Requirement. • Spearhead overall corporate labeling/licensing components • Manage external graphic design teams to produce and maintain product labelling in accordance with federal and state regulations.

Opera CarolinaMarketing Director

Apr. 2015 - May. 2021Charlotte, North Carolina Area• Founder of Opera Recycles, an innovative and strategic initiative that encourages creative and out-of-the-box thinking in regards to environmental problems facing organizations today. • Produced, planned, & executed Opera Recycles Fashion Show during Paris Fashion Week in 2018, New York Fashion Week in 2016 and again in 2017 and Charleston Fashion Week in 2019. • Developing, implementing, and evaluating comprehensive marketing campaigns to generate ticket revenue for Opera Carolina. Managing all marketing efforts to achieve single ticket, group, and subscription sales goals of nearly $587,000 annually. • Direct all audience development initiatives including: planning, coordinating and implementing the annual subscription, single ticket, and group sales campaigns consisting of print, digital, broadcast, direct mail, public relations and social media, special events and promotions for both local and regional markets. • Provide financial oversight over the marketing revenue and expense budgets; assisting in creating sales forecasts and developing expense projections. Maintaining the Marketing and Community Engagement budget; track and quantify results of marketing campaigns. • Produce marketing deliverables, including advertising (print, broadcast, outdoor, online), direct mail, e-mail, promotional materials and other collateral. Developing and managing all direct marketing efforts, including direct mail, e-marketing, customer segmentation, target market strategies and audience development (Market Research). • Manage development and implementation of strategic and tactical marketing/communication plans to promote opera productions, special events, education/outreach programs and other Opera activities. • Creator of Pooches & Puccini Dog & Music Festival which brings together music & animal advocates alike to share in a fun-filled afternoon of music, adoptions, education, and activities for the whole family.

Bogues Consulting GroupVice President Marketing

May. 2020 - Jan. 2021Charlotte, North Carolina Area

Enactus United StatesBusiness Advisory Board Member, UNC Charlotte

Feb. 2016 - Jun. 2020Charlotte, North Carolina Area

Bogues Consulting GroupMarketing Director

May. 2019 - May. 2020Megan is Bogues Consulting Group’s marketing specialist with a depth of knowledge in integration strategies specifically implemented to expand companies’ reach. Megan will head all design implementation and assist with strategy and content. Professional Experience with BCG  Work with Executive Team and key stakeholders to drive strategic innovation and evolution of creative assets  Own the external communication strategy so that the Torrent brand is clearly communicated.  Help drive the creative process through market research, co-creation, white-boarding, wire-framing and content strategy  Execute and deliver on design content/scripts for blog posts, one-pagers, slide decks, videos, web pages and more  Own Bogues Consulting Group social strategy, creating and publishing content across LinkedIn, Twitter, Facebook and Instagram  Develop relationships with area businesses and decision makers.  Create successful, customized marketing solutions utilizing our BCG Digital assets targeted locally to the Charlotte, NC market  Develop and maintain thorough knowledge of the complete portfolio of BCXG digital assets  New business account development  Network with local businesses to expand your sphere of influence in the market.  Seek out, manage and/or participate in the development of RFP's and RFI's  Develop, oversee and ensure the development and deployment of social media marketing campaigns for all BCG Clients  Develop and implement market/customer specific online strategies that ensure sales growth, customer satisfaction, market penetration and account profitability  Develop each brand's creative strategy and work closely with the company's agencies/partners to bring that strategy to life in creative briefs that lead to compelling, brand-building advertising and other forms of traditional communications (Advertising, Direct Mail, Events, PR) and Digital communications (Display, Web Video, Email, Social, Blogs)

Harris TeeterSr. Ecommerce Marketing Analyst

Jul. 2014 - Apr. 2015Product Owner of www.HarrisTeeter.com: •Developed and executed all online marketing plans and programs, including Web site development and utilization, while establishing and maintaining the company's presence through various digital marketing initiatives. •Tracked customer engagement and managed daily and weekly reporting used to inform decisions on digital website initiatives as well as e-vic digital marketing plans. •Planned and oversaw the organization's advertising and promotional activities specifically linked to its Web presence; such as contests, emails and Social Media (working in coordination with the Social Media team to facilitate cross platform promotions). •Assisted in development of SEO strategy, working with agencies where needed, to drive traffic to Harris Teeter online properties. •Managed the weekly changes to the e-VIC portion of harristeeter.com including e-VIC Benefits, e-VIC Only Discount, Special Offers, etc. •Prepared online marketing activity reports and managed timelines through agile based training modules. •Gained a working knowledge of HTML, the HT Content Management System, Microsoft Access, Microsoft Excel, Item Lookup, HQPM and some form of FTP client. Maintained and managed a spreadsheet of weekly promotions accessible by the VIC Marketing Dept. •Prepared and facilitated “Iteration Planning Meetings” as part of the Agile development process, and lead software demos to Harris Teeter executives. Team Lead for Harris Teeter Mobile App: •Responsible for the creation of site maps, flows, navigation strategies and wireframe prototypes and annotations. Developed Style guide document to help development team. •Reviewed, compiled and reported testing results for perform regression testing on current and past mobile issues. •Coordinated multiple project dependencies and “moving parts” to ensure that project deliverables were achieved on time. •Gained working knowledge of Agile Development, Scrum and Jira.

Townsquare InteractiveSr. Digital Marketing Specialist & Social Media Strategist

Mar. 2013 - Jul. 2014Charlotte, North Carolina Area• Manage a network of 100+ clients to develop custom digital marketing strategies through website development, social media publishing, SEO monitoring and reputation management • Designed and maintained 30+ websites on a WordPress platform including CSS and HTML coding • Identify new opportunities and ideas and advised on client-appropriate implementation • Prepare and manage all monthly reporting and Analytics overviews for clients Social Media Responsibilities: • Establish ongoing optimization plans based on campaign performance and performance insights, with a focus on the intersection of social publishing and social advertising. • Understand social paid research techniques and methodologies and use them to support development/execution of client campaigns • Serve as a team lead during weekly team trainings and meetings. • Develop conversation strategies and content, and integrate through various social media and digital channels • Measure and analyze effectiveness of organic and paid social media posts, generate Analytics reporting, and make recommendations on optimal frequency, post type, and timing of posts across all social media platforms • Design industry specific marketing assets for social media campaigns and promotions to increase social traffic across various verticals • Build marketing collateral for clients on our reputation management program (signage, QR codes, email content) to increase website rankings Corporate Initiatives: • Manage the Townsquare Interactive Corporate Social Media accounts • Oversee and produce all monthly and quarterly in-office contests, promotions and events to drive a more creative and exciting work environment • Experiment and coordinate new and alternative ways to leverage social media initiatives • Monitor trends in social media applications and appropriately apply that knowledge to increasing the use of social media within our company

Starkey Hearing TechnologiesRetail Marketing Account Executive | NuEar

Apr. 2012 - Jan. 2013Greater Minneapolis-St. Paul Area•Managed a network of 72 hearing aid distributors for two East Coast Regions with the highest level of customer service to plan, develop and execute all retail marketing campaigns. •Optimized processes by creating a comprehensive strategic marketing plan integrating product development, operations, and finance, resulting in an overall 58% increase in sales YTD. •Oversaw the development and content management of regional B2C websites and SEO analytics while incorporating social media platforms to increase traffic patterns/trends. •Implemented brand awareness campaigns for company vision and mission by planning, developing and directing the creation of direct mail, newspaper, online, TV, & Radio advertising programs. •Pursued strategic marketing partnerships and negotiate with new printing, data and advertising vendors resulting in new marketing programs and monetary savings to benefit regional network. •Partnered with designers in the creative production of marketing materials. •Monitored campaign results and analyze data with quantitative analytics for determining profitable future strategies. •Worked together with inside and outside sales team to plan the best marketing tactics to implement in each account and grow their business.

Enactus United StatesBusiness Advisory Board Member, University of St. Thomas

Sep. 2010 - Dec. 2012Greater Minneapolis-St. Paul Area

Future Productions & The College AgencyOffice & Events Coordinator

Jul. 2011 - Jan. 2012• Gained insight into marketing, advertising and public relations strategies through collaboration with State directors and the Miss Universe Organization. • Contributed to the production and event coordination of 7 Miss USA pageants. • Coordinated and executed all state pageant events ranging from stage management to front of house responsibilities. • Managed database systems associated with contestant entries and titleholder appearances. • Acted as office manager and composed new strategies that resulted in more efficient data management to sustain key business functions. • Developed new metrics to process performance contracts and report financial duties and was accountable to execute, measure and track progress

Best BuySales Supervisor

Aug. 2010 - Jul. 2011• Oversaw all sales and services for Portable Electronics, Computer, Home Theater, & Appliance Departments. • Responsible for the execution and performance of enterprise initiatives around sales proficiency coachings, trainings, and 1/1’s with 60 full-time and part- time employees. • Formulated and executed monthly trainings for departmental needs, which drove store’s revenue and service performance. • Created an innovative environment where employees were inspired to provide customer solutions across the store. • Maintained a consistent rhythm around creating weekly schedules, performance management, and delivering annual PDG’s. • Created and implemented monthly business plans, which drove specific metrics to gain annual profit on Best Buy’s District Performance Scorecard.

The Related GroupMarketing Intern

Jun. 2009 - Dec. 2009• Gained insight into marketing, advertising and public relations strategies through collaboration with Related marketing executives and advertising and public relations firms. • Supported marketing team at CityPlace comprised of 100 shops, restaurants and entertainment venues. • Assisted in coordination and execution of all CityPlace signature events (including 8th Annual Uncorked, Summer Street Performers, and Annual Tree Lighting Ceremony). • Contributed to sponsorship procurement, budget management and tenant relations. • Assisted in tourism and outreach programs and distributed promotional advertising materials throughout Palm Beach County.

Laser & Wellness CenterOffice Manager

Mar. 2006 - Jun. 2009• Coordinated & implemented both marketing and advertising strategies within the company. • Facilitated routine budget meetings to maintain profitability & executed inventory/sales analysis on a weekly basis. • Assisted in website creation & managed online advertising campaigns. • Managed client database & external relations for a sustainable business. • Compiled and executed accounts payables & receivables.