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Work Background
BluIP Inc.Marketing Director
Jul. 2023Glendale, California, United StatesIn my role at BluIP, I develop marketing strategies to enhance customer product awareness, platform adoption, and partner ecosystem growth. My key responsibilities include coordinating BluIP's industry event communications, managing digital marketing campaigns, and producing critical marketing materials. I play a pivotal role in adopting and integrating AI-driven tools for marketing automation, streamlining processes for SEO, website optimization, content creation, and analytics. Additionally, I oversee the marketing tech stack, including HubSpot, Google Analytics, and project management platforms Airtable and Smartsheets, which aim to optimize marketing performance and sales funnel health. I manage the marketing team, focusing on strategic growth and efficient operation.
GoFundMeContent Specialist - Growth/Performance Team
Apr. 2022 - Jan. 2023Los Angeles, California, United StatesPartnered with the brand, engineering, news, and design teams to develop and publish marketing campaign pages. Developed SOP for SEO and marketing analytics teams to evaluate KPIs on existing content. Mapped customer journey across the digital experience and prepare content
strategies in response to content gaps. Assisted with the ideation, strategic development, and implementation of app store optimization initiatives. Established a working content calendar to promote DEI and community growth by targeting thought leaders and potential service users. Served as the primary point of contact for launching pages in response to urgent crises. Worked cross-functionally with the product team and global regional managers to ensure translated content for marketing pages and app store listings is aligned with the US. Collaborated with cross-functional teams to implement content maintenance requests.
JVS SoCalAssociate Director of Marketing and Communications
Mar. 2020 - Mar. 2022Greater Los Angeles AreaDevelop strategies for and manage digital marketing campaigns including monitoring ad spend and reporting on KPIs. Implement lead-generation initiatives for targeted audiences. Promote programs, services, fundraising events, and ongoing philanthropic initiatives through paid advertising and social media. Update the website and optimize performance. Maintain social media presence. Coordinate internal agency communications. Assist with producing virtual events including agency "town hall" meetings, ceremonies, and fundraisers.
16x9 Inc.Marketing Manager
Jul. 2014 - Mar. 2020Valencia, CAResponsible for developing and managing all digital and traditional advertising campaigns, including media buying, photography, design, and performance ROI reporting. Structured dealer, end-user, and press network communications including pricing updates, event invitations, and product launches. Regularly tasked with producing marketing materials, monitoring and updating the company website, implementing sales promotions, and elevating social media presence.
iQuoteXpressMarketing Director
Apr. 2012 - Jul. 2014Studio City, CAAssured that all messaging was consistent with branding and accurately reached the intended target market. Monitored Salesforce marketplace implementation as well as Microsoft Dynamics and Sage. Managed the production of targeted content creation including infographics and white papers. Worked closely with SEO & PPC campaign managers to identify site issues and improve search engine ranking.
Los Angeles Media CompanyProject Manager
Jun. 2009 - Dec. 2012Pasadena, CATasked with maintaining client communication and ensuring projects were completed within projected deadlines. Developed 'scope of work' plans revised contracts for all accounts. Managed a small team of SEO and web design professionals focused on improving web design, email blasts and other marketing materials. Provided support to senior developers with basic CMS creation and maintenance.
Intermittently since 2008Freelance Web Designer
May. 2009 - Dec. 2011A coffee shop near youClients include:
120 Games * GameDude * MetroDeventures * LA Media Company * Berniece Hunt * In Total Focus * Arcade Works * All or Nothing Games * Axum Trading* Ethiopian Wild Forest Coffee *
Huntington Advertising & Public RelationsDigital Marketing Intern
Jan. 2009 - Jun. 2009San Marino, CAAssisted webmaster updating client websites using popular content management systems. Edited and proof read copy and press releases.
Game DudeWeb Admin
Jun. 2006 - Mar. 2012North Hollywood, CAMaintained website, social media, and instore promotions. Develop and execute direct mail campaigns. I still create their direct mail pieces, instore sale signage and maintain their website.
BlueMarble CommunicationsAccount Coordinator
Jan. 2003 - Dec. 2003Managed traffic for radio spots and distribued media kits to television stations.
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