BluIP Inc.Marketing Director
Jul. 2023Glendale, California, United StatesIn my role at BluIP, I develop marketing strategies to enhance customer product awareness, platform adoption, and partner ecosystem growth. My key responsibilities include coordinating BluIP's industry event communications, managing digital marketing campaigns, and producing critical marketing materials. I play a pivotal role in adopting and integrating AI-driven tools for marketing automation, streamlining processes for SEO, website optimization, content creation, and analytics. Additionally, I oversee the marketing tech stack, including HubSpot, Google Analytics, and project management platforms Airtable and Smartsheets, which aim to optimize marketing performance and sales funnel health. I manage the marketing team, focusing on strategic growth and efficient operation.